This study attempts to review comprehensively the present status of admission and degree requirements for graduate degrees in the business fields and in the commercial teaching field of secondary and collegiate education. It also seeks to ascertain graduate areas of concentration available in business administration and business education and to determine what graduate courses dealing primarily with business education are offered.

The purpose of this study was to determine the technological, organizational, legislative, and research events that should be included in a 1989 revision of A Chronology of Business Education in the United States last updated in 1968 by Samuel J. Wanous with selected events added in 1977 by National Business Education Association staff. To achieve this objective a modified Delphi technique was employed using a 29-member panel. The Delphi panel was comprised of 23 members of the Policies Commission and 6 John Robert Gregg award winners. The panel members provided expertise in business education, a national perspective, and representation of the major professional organizations. The members of the Policies Commission in effect define business education and are considered to be experts in the field. The John Robert Gregg award winners have made outstanding contributions to the development and advancement of business education. Additionally, the Delphi panel members represented the five geographic regions of the United States (i.e., Eastern, Mountain-Plains, North-Central, Southern, and Western). The professional organizations in business education (i.e., American Vocational Association, National Business Education Association, and Delta Pi Epsilon) were all represented. / Master of Science

The purpose of this study is to evaluate the performance of advisory boards serving schools of business. This evaluation is based upon perceptions held by business school deans, department heads, and advisory board members concerning the most significant objectives established for advisory boards and the extent to which they have been attained.

This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function. / Department of Journalism

The purposes of the study were (1) to describe the historical rationale for teacher certification, (2) to survey and report the present requirement of the states for certification as a vocational office education teacher-coordinator, (3) to survey leading business and office education educators for recommendations for vocational office education teacher-coordinator certification requirements, (4) to examine, survey, and report the characteristics and qualifications of employed vocational office education teacher-coordinators, and (5) to develop a model of criteria representing ideal standards for initial and continuing certification requirements for vocational office education teacher-coordinators.

The purposes of this study were (1) to describe and analyze the organization and content of nonprofit corporate curricula, (2) to describe and analyze the background and status of nonprofit corporate college faculty, and (3) to describe and analyze the demographics, educational background, and employment characteristics of students in nonprofit corporate colleges. Institutional demographics on student enrollment, number of graduates, admission policy, tuition cost, types of financial aid programs, student housing, and schedule of classes were gathered as well. Data were collected from survey instruments returned by 12 nonprofit corporate college administrators. The data were treated to produce frequencies and percentages. The study revealed that the majority of nonprofit corporate colleges are specialized institutions which primarily offer graduate degree programs. Faculty are most likely full-time, non-tenured employees. White males between the ages of 25 and 40 constitute an overwhelming majority of the student population. Two major findings unrelated to the purposes of the study were revealed during this investigation. They are (1) the term corporate college and the definition are sometimes misunderstood and (2) three corporate colleges identified last year have ceased operating as post-secondary degree-granting institutions.