This dissertation thesis deals with the topic of Business Intelligence and Balanced Scorecard and its use in České odborné nakladatelství, s.r.o., a relatively small company of 29 employees, which publishes magazines about business, gastronomy, textile, foods, hotels etc. The first part of my thesis describes the BI and BSC theoretically and offers a methodical basis for the following chapters. It gives the reader a definition and structure of BI, with access to a Data Warehouse including the fundamentals of building an OLAP database. It furthermore explains what BSC is, which perspectives use and what a strategic map is. The theoretical chapters of my paper will draw conclusions about the use of BI and BSC and the links between them. The practical, hands-on, chapters continue with the actual application of BI and BSC in the afore-mentioned ČON, s.r.o. It describes the goals and ambitions of the company, which are further on divided into individual strategic goals and metrics, fragmented into perspectives of the BSC and portrayed in a strategic map. Upon analyzing the demands of the company a BI framework is created, data sources are identified, Data Warehouse are designed and brought into effect. In the end a multidimensional OLAP cube is created with MS SQL Server 2008. Finally, there is a MS Excel 2007 explanation and interpretation of the measured values (reporting), which is taken from the available sources of ČON, s.r.o. and is compared against the set strategic goals and metrics of the company. The results of this thesis are based on actual demands of the company and are ready to be implemented and used in real-life.

This thesis deals with summarization, processing, transformation and interpretation of large amounts of betting odds data. The goal of this thesis is to find out whether it is possible to invest in sports betting odds market without any previous knowledge about sport, using only mathematical skills and business intelligence tools.

This diploma thesis deals with the management of information flow of a small company using Business Intelligence tools and the data mart. There is defined the problem of working with information from the point of view of selected company in the first part. The next part presents selected theoretical background on the basis of which was the aim achieved. The fourth part analyses the current situation of the company. There is recommended complex improvement of the current situation in the practical part. Selected information management problem is accomplished factually. There are also introduced suitable software tools, which were used for the solution.

The diploma thesis deals to design and develop mobile application for sales promotion in retail chains. Mobile application is created on base of designed service for sales support, that subject and design is written in thesis too. Mobile application uses the most modern technologies, which are now available in mobile devices. This technologies ensuring identification of customer in store, share marketing information to customer and other possibilities gaining detailed information about shopping behavior of customer. Thanks to those data is possible analyze customer by different methods which are in thesis described too. Based on this analyses it can be streamlined sales, shopping and other retail processes. Main aim of thesis is make usable mobile application which promote sales in retail chain. Theoretical part of thesis deals to describe general marketing on which is based analytical marketing resp. Data-Driven Marketing. Next part of this chapters is defining of retail, explaining its specifics and showing interleave to modern technologies. Concrete possibilities of modern technologies is presented in last chapter of theoretical part which is primary focused on mobile application developing in IBM Worklight environment. Practical part of thesis is divided to two chapters where first chapter deals to description designing service for sales promotion. Description is built by architecture, data flows and design of communication interfaces. In second chapter is described design of mobile application based on the service, from user interface to technological architecture. In this part of thesis the mobile application is developed, provided as a OpenSource with all source codes and available online as a demo version. The main output of thesis is mentioned mobile application, which is detailed described in end of practical part. There is specified link to online available version of this application. Mobile application contains diverse functionality for customer and its aims to test usability of modern possibilities in real-life.

This Diploma Thesis deals with analysis of the current processes in small software company. On the basis of the weakness evaluation, the new extensions of the information system are designed. The first extension is new module for on-line sale and cashless on-line payment. The second one is integration of Business Intelligence tools to help streamline marketing strategies of this company.

This work deals with reporting as a tool for the creation of a comprehensive system of data and indicators testifying about the company's activities in an understandable and user-compact format. Further demonstrated by the practical use of examples and forms of reports to highlight the crucial and often repetitive deficiencies and errors in the use of business information. Based on detailed analyzes are evaluated selected reports and recommendations are defined to make the process of reporting more effective. Selected reports are supplemented by a range of new information that will enhance the management process and therefore lead to savings. These savings are discussed in detail in one of the recommendations of the work on the introduction of CRM IS.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-03-15T00:22:11Z No. of bitstreams: 1 WalterSoaresBarbosaRochaFilho_DISSERT.pdf: 3738815 bytes, checksum: 4226632da61f407a7febc87ad10a012c (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-03-17T00:28:36Z (GMT) No. of bitstreams: 1 WalterSoaresBarbosaRochaFilho_DISSERT.pdf: 3738815 bytes, checksum: 4226632da61f407a7febc87ad10a012c (MD5) / Made available in DSpace on 2017-03-17T00:28:36Z (GMT). No. of bitstreams: 1 WalterSoaresBarbosaRochaFilho_DISSERT.pdf: 3738815 bytes, checksum: 4226632da61f407a7febc87ad10a012c (MD5) Previous issue date: 2016-10-18 / Com a busca cada vez mais frequente pela profissionaliza??o dos servi?os p?blicos, em que fatores t?cnicos se sobrepunham aos pol?ticos, o uso de meios e metodologias cient?ficas que comprovem fielmente as reais necessidades de atua??o do Estado, seja em qual esfera for, mostra-se cada vez mais essencial quando se deseja uma sociedade mais justa e igualit?ria. Nesse sentido, o presente projeto pretende racionalizar a atua??o extrajudicial do Minist?rio P?blico do Estado do Rio Grande do Norte por meio do uso de indicadores estat?sticos internos e externos ? Institui??o, os quais se relacionando em programas de Business Inteligence - BI compor?o mapas estat?sticos na forma de gr?ficos e tabelas que ir?o nortear a atua??o do Promotor de Justi?a de 1? entr?ncia destacando as mat?rias de maior relevo da comarca. / With the search increasingly common for the professionalization of public services, where technical factors outweighed the political, the use of media and scientific methods that accurately prove the actual state action needs to be in that sphere is, ever more shows essential when you want a more just and egalitarian society. In this sense, this project seeks to streamline the extrajudicial action of the Public Prosecutor of the Rio Grande do Norte state through the use of internal and external statistical indicators to the institution, which relate in business intelligence programs - BI, comprise statistical maps in the form of graphs and tables that will guide the actions of the 1st indentation of Justice Promoter highlighting matters of greater importance of the region.

This thesis deals with the issue of the project management, project portfolio management and environment settings for the management and portfolio analysis in a fictional organization. In the theoretical introduction there is outlined the situation of the education of the project portfolio management at universities in the Czech Republic, Europe and worldwide, in summary form of founded courses that deal with this issue. Some basic principles of PMI methodology follow to introduce the reader to the project and portfolio management. As a practical part of this thesis there has been project management solution software implemented as a support for the portfolio management education. Microsoft Project 2010 has been selected for this purpose. This part of the thesis guides reader through practical topics like how to set up the whole environment including all utilities and contains a description of services settings. As example there were also sample roles and resources of the company set up, which were subsequently assigned to fictional projects so that the business portfolio analysis based on set of business goals and prioritization of individual projects could have been performed. The contribution of this work can be found mainly in the possibility of portfolio management education and training by using one of the leading software tool that are successfully implemented in a real production environment, and to try out the various acts and practices and also to clarify the various processes in the context of specific projects within the portfolio. Prepared fictional organization and sample data can be especially used as a model for handling various assignments in the upcoming educational courses at VŠE.

Big amounts of data are produced every day in companies. By analyzing and visualizing the data a lot of insights can be gained. The company Solution Xperts wanted to create a system that could import and visualize Big Data. In this work a system was created and evaluated. The report shows that it can be difficult to visualize Big Data, but when a system is created it can easily be adapted to data coming from different companies and provide a lot of value to companies and organizations.

The main focus of thesis are two information systems in the company and their overall analysis. These key systems are Orsoft information system and Oracle system. An important objective is the economic information systems to assess, describe and compare their use in accounting, the advantages and disadvantages, to propose any improvement of the economic information systems. The prime objective is an assessment of these two information systems and their proposals for possible improvements. The company Fezko Thierry first used 13 years of information system Orsoft. Then it was decided to implement Oracle system. One of these information systems will be described more in depth, the different accounting modules, the use of, any improvement of this system and the work of this information system. The operational objective of work is the development of economic systems, accounting modules and a description of the implementation of the Oracle accounting system to the company. After experience with both systems, it was found that the system is reliable Orsoft. Workers are also of the opinion that it is better to work with reliable data in the system Orsoft than working with many and many dates in Oracle.