The strategies to employ when a small to medium sized enterprise (SME) enters the international market are important issues for a business to consider. This research study addresses the question “What strategies will position New Zealand manufacturing small and medium sized enterprises for international markets?” It is intended to compare various strategies for going global, discovering these through a literature review and personal interviews with New Zealand businesses who have successfully globalised. The research studies globalisation within manufacturing small and medium sized enterprises (SMEs) in New Zealand. It explores strategies available in order to discover their advantages and disadvantages, and suggests key strategic directions for New Zealand manufacturing SME’s to use when entering into international markets. The research is intended to benefit New Zealand SME’s considering entering the international market place, which in turn will contribute towards benefiting New Zealand as a whole as it endeavours to position itself in the international competitive arena. Specific strategies for New Zealand manufacturing SME’s wishing to establish global markets are explored with implications for theory, research, and business practices. A case study approach was adopted, with multiple research methods used to gather information for the study. An experience survey in the form of personal interviews was used to gather a range of views from people with knowledge and experience in exporting to international markets. Documents were analysed, together with information gained through the interviews to compile case histories of the businesses that participated in this research. Strategies relevant to going global were identified in a literature review and these strategies were compared with actions and directions taken by the businesses interviewed. The analysis of the findings reveals congruence with theoretical strategies for globalisation of SMEs identified in previous studies; however it was found that decisions made when going global were highly dependent on the individual circumstances that a business finds itself in, rather than committing to strategies based on assumptions from academic studies. The businesses involved in this study went global through opportunities more so than strategic purpose. They had not set out to be a global enterprise, however when the opportunities arose their globalisation effort needed total commitment. Their experiences are discussed in this study and have relevance for other firms looking to go global.

The focus of this inquiry is “New Zealand small business employers’ perspectives of the important factors in return-to-work (RTW) of an employee following a musculoskeletal injury or an illness”. Whilst worldwide there is an increasing amount of attention focused on the RTW process in large organisations, there continues to be little understanding of this phenomenon in small businesses. I chose to use a social constructivist theoretical framework drawing on grounded theory methodology to construct some understanding of the employers’ perspectives of the RTW process. Eight small business employers from Auckland and Christchurch participated in this research. Data were gathered using semi-structured interviews. Constant comparative analysis, theoretical sampling and thematic analysis were used to construct two themes from the data. The findings showed that small business employers prefer informal organisational approaches, rely on close working relationships with their staff, are generally wary of bureaucracy and often must run their businesses with limited staff and financial resources. Having an employee off work for a prolonged period of time creates a sizable gap in the staff resources that keep the business running. The employer has responsibility to fill this gap while maintaining a productive business. In the absence of formal injury management practices an ad hoc approach was taken to the RTW process. A number of the employers felt undervalued by key stakeholders, such as doctors, treatment providers, Accident Compensation Corporation and in some cases RTW co-ordinators. Health and safety was a risk all employers appeared to take seriously whereas injury management information and support seemed less of a focus. This research suggests there may be little focus on injury management in small businesses by employers and, that employers perceive greater government emphasis on injury prevention. The extent and associated costs of work disability in small businesses is as yet unknown, but it is likely to be significant. How to support and encourage the uptake of injury management in small businesses in the long term warrants further investigation. Understanding that employers may well lack injury management expertise, experience and resources requires stakeholders to make specific effort with the employer, at the workplace, to facilitate the RTW process.

Thesis (M.App.Psy.)--University of Waikato, 2008. / Title from PDF cover (viewed February 25, 2009) Includes bibliographical references (p. 59-71)

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Aim: This research attempts to understand the interrelation between strategy, performance measurement and management systems (PMMS) and human behaviour. Literature and the researcher’s experience suggest that PMMS most of the time do not deliver the expected results. In the specific case the focus is on a medium-sized company in Sweden which has experienced operational troubles with respect to delivery, which in turn has impacted financial performance. The research proposes a toolbox approach to introduce and align strategy, performance management and behavioural aspects. Methodology: The research enquires about how existing performance measurement and management is influencing the behaviour of employees and managers of this organization. The actions taken during the management of the crisis and the results which were achieved are described. The method and methodology are based on constructivism in order to obtain information about the impact of the strategy, performance measurement and management systems and behaviour. Literature research provided significant conceptual frameworks for both the implementation of strategy and consequent measurement and management systems as well as human behaviour in an organizational environment, summarized in a revised conceptual framework deduced from previous research. This research brings these two fields together to examine the interrelation of both within the researched organization. The researcher is part of the system and also influences the participants and this cannot be separated from each other. The research is less concerned with a wider validity due to the uniqueness of the case. The work might be used as reference for researchers and practitioners to compare their specific situation and derive ideas how to approach them. Based on the findings, previous research is validated, and a process introduced which enables the organization to align strategy, performance measurement and management systems and behaviour. To obtain the primary data the research uses a semi structured interviewing method of both individual and focus groups interviews. The primary data is the thematically coded with NVIVO. Results: Literature suggests that the introduction of PMMS and addressing behavioural aspects are widely separate issues. In introducing new PMMS, literature often refers to “creating buy-in” or “engaging” employees but does not advise on how to address behavioural aspects. Behavioural research deals with the motivation of employees but mostly cannot establish a link between performance management and measurement systems and behaviour. In this specific research, it was found that there is validity of motivational theory with regard to human behaviour, which strongly influences the performance measurement and management of the company. The impact of motivators may have opposite effects than expected because in this specific case the PMMS of the corporate office for the local unit did not change but nevertheless financial performance improved significantly. Contribution to knowledge: A conception framework was derived from literature attempting to interrelate Strategy, PMMS and behaviour. The primary research confirmed this framework and partially validated previous research and theories. Based on the findings from literature a revised conceptual framework is proposed to link behaviour to PMMS.

This research aims to investigate the effects of creolisation (in a manifestation of cultural change, cultural mixing and ethnicity) on consumer behaviour and fashion supply chain management in a Thai retailing context. In this study, creolisation is the process of cultural crossover that appears when local culture has been influenced and integrated with foreign culture. This doctoral study develops a theoretical and conceptual framework that addresses the main question of how creolisation impacts on Thai fashion consumers, retailers and their supply chain. Based on reviewing literature, there is lack of studies exploring the relationship between creolisation, consumer behaviour and fashion supply chain management in Thailand. It is expected that the study will complete this gap by providing the empirical findings to the literature. The study was based on the scientific realism position with a deductive (Thai fashion consumers) and an inductive (Thai fashion retailers and their supply chain) approach to gain a detailed understanding of their relationships. This also relates to mixed methods approach, including the three main methods used. Quantitative questionnaire surveys were conducted with Thai fashion consumers, whereas qualitative interviews and document analysis were used to collect the data from Thai fashion retailers and manufacturers. In terms of data analysis, the data from questionnaire survey were analysed by descriptive statistics and multiple-regression analysis, whereas the interviews data and document analysis were analysed by directed content analysis. In particular, the literature review and the findings from qualitative interviews were used to construct hypotheses to be tested in the quantitative analysis. Overall findings were integrated in the interpretation stage based on the suggested conceptual framework. Furthermore, the triangulation approach was considered to validate the research findings on the relationship between creolisation, Thai fashion consumer behaviour and Thai fashion supply chain management. The study contributes to the extant literature by providing not only new insights into its deficiencies, but also developing a suggested conceptual framework to inform practice. In particular, Thai fashion retailers may have interest in the suggested conceptual framework and apply it in order to enhance an understanding of the relationship between creolisation, consumer behaviour and supply chain management. Moreover, the findings could contribute to the responsiveness strategy in fashion supply chain management. In terms of research methodology, the study also contributes to a methodological foundation of supply chain management research. There is the using of mixed methods approach which integrates a quantitative method and qualitative method in order to investigate the effects of creolisation on consumer behaviour and fashion supply chain management in Thailand.

The implementation of environmental management accounting (EMA) in Mittelstand companies is an uncharted area. Therefore, the aim of this study was to identify the ways, benefits, and disadvantages of implementing EMA in such companies. The choice of the approach and method depended on the following reasons: As the observed phenomena took place inside a company and depended on the attitudes of its members, an interpretivist and qualitative research approach was used that regarded a company as a socially constructed entity. The research was executed with a top-down deductive method starting with a literary review (on Mittelstand-like companies using EMA), and leading to hypotheses concerning the research aim. These assumptions were tested in a qualitative case study using a German Mittelstand company from the printing industry. To this end, the study used the company’s files, personal notes from management meetings, and interviews with experts from the focal company offering the deepest insight in the focal company. The analysis found two different results. Mittelstand companies will have trouble with implementing EMA. However, after having done this, they will only experience benefits and no disadvantages. During the EMA implementation there will probably be delays due to lacking expertise, conservative attitudes, and disturbed channels of information among the staff. However, these obstacles can be overcome with external experts guiding the EMA implementation, and with financial resources to pay them. EMA will then enable a Mittelstand company to track the flows of hazardous and harmless physical entities alike and its associated environmental and conventional costs. With this information the strategic management accounting (SMA) will be able to reduce these costs, to develop eco-friendly products, and to increase its resource efficiency, profits and competitiveness. In a Mittelstand company EMA should therefore be placed at the interface of proper accounting and SMA. FCA, ABC, flow cost accounting, input/output analysis, and EBSC seem to be the optimal methods to track and analyse a company’s physical flows and its related conventional and environmental costs. The former cost type depends on the quantities of the resources, with the latter one depending on the production of waste, the excessive use of water, wood, fuel, electric energy, hazardous chemicals and the process they are used in. To capture these costs it is best to use a set of primary metrics (reflecting the quantities of the resources) and secondary metrics (focussing on the flows and dangers of these resources). Measuring environmental costs of hazardous substances is difficult, since the production processes they are used in depend on chancy circumstances like accidents. Instead, it is also possible to use an EMA that only calculates the amounts of wood, water, waste, fuel, and electric energy needed for the use of hazardous substances. After multiplying these costs with a numerical and empirically obtained factor, the related environmental costs can now be measured both accurately and easily. Such a simplified EMA seems to be a promising method for Mittelstand companies with low technical skills.

This research project, which is limited to German SMEs, deals with the development of a holistic early warning system (EWS) integrating both a quality management system (QMS) and controlling (CO). Most of the concepts designed to identify company risks/crises are focused either on quantitative (operative) or qualitative (strategic) factors. Several authors point out the need for a more holistic approach including both quantitative and qualitative factors. This research, therefore, sought to explore controlling and quality management tools for EWSs in the food production industry, which are appropriate for recognizing risk factors of company failure, outlined by interview and literature review. Concepts and relations were generated with the help of turnaround-, controlling-, and quality management-experts and then confirmed/refined and analyzed by considering how they can be implemented in practice through the application of case study research. This research makes a contribution in the following areas: identification of requirements for an EWS; the exploration of appropriate QM and CO tools for EWS; the proposal of a holistic approach. The EWS, developed during this work, enables companies in the food production industry to tailor the framework for the specific needs of the company. Such a comprehensive, systematic approach (CO + QM) is currently unknown, both in research and also practice. Therefore, the work represents a new, innovative and implementable practical model.

Succession effectiveness in family wineries is considered critical for the incumbents and the owning families looking forward to assure winery success and trans-generational continuity, as this endeavour requires substantial commitment, social skills, financial health, and idiosyncratic considerations that are more often than not unstable. Therefore, this thesis provides a platform of critical reflection and theoretical development upon the findings of a doctoral research on the topic of effective succession in family wineries for bringing further and closer theory and professional practice. Systematic literature review of the best available sources of knowledge served as a starting point. It was shown that there is a plethora of academic research on effective family business succession that makes available useful insights into this important process. The review has identified the major theories, models, and frameworks, and provided information on different factors and variables that are believed appropriate to foster succession process further. However, the review findings are often fragmented and subjective which makes it difficult to draw valid conclusions that can be representative for family wineries. Moreover, the review revealed certain gaps and uncertainties in the research that this thesis has aimed to bridge, and allowed the development of a preliminary conceptual framework (version one) with the testable research hypotheses. A primary research that followed in the organizational context of Cypriot family wineries made use of both quantitative and qualitative approaches, at a greater and lesser extent, respectively. These approaches were put forward based on the researcher’s ontological, epistemological and axiological assumptions. The numeric data were largely generated from a self-completed questionnaire survey that was comprehensive with an open aspect. The questionnaire was mailed to the entire population of fifty-four family wineries inclusive with hundred participants. The statistical analysis was undertaken using SPSS software. Pearson correlation analysis was the foremost statistical device used in the direction of establishment significant relationships among different succession factors. In order to enrich the meaning of statistical analysis with wine-specific insights, the researcher made further use of illustrative evidence collected from the survey open aspect.

Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. They are usually more established on the market, they have moreestablished customers and they have greater amounts of funds and resources in terms offor example, personnel. Yet, SMEs play a crucial role in the European economy wherethey represent an overwhelming majority of 99.8% of enterprises active within EU ́snon-financial business economy. The research that has been made regarding the socialmedia marketing usage and adoption also points to that there is lack of research withinthe B2B sector comparing to the B2C sector. Yet, the research that has been madeindicates that there are several potential benefits of utilizing social media, it has thepotential to generate higher brand awareness, exposure, increased traffic and higherpurchase intentions than what, for example, traditional marketing has and it is alsoknown to be more cost effective. Still, many businesses have still not fully understoodthe potential benefits of utilizing social media as a marketing communication tool,especially SMEs within the B2B sector. Something that they do seem to adopt isrelationship marketing which is not a new phenomenon, it has been one of the majorparadigms in the marketing literature the last decades and is also known to be costeffective and beneficial in many areas. Therefore, the authors in this study chose tomake a comparison between relationship marketing and digital marketing, to see whatstrategy is the most effective one in terms of awareness, purchase intentions and returnof investment. So, the authors carried out a qualitative and multiple case study withseven SMEs in the B2B sector in Sweden. The result show that for creating awarenessdigital marketing seems to be more effective and for creating purchase intentions.Regarding ROI, it was challenging for the authors to draw any connections or to makean overall conclusion about it. It was also found that the companies utilize social mediamarketing mostly for relationship marketing purposes and not as sales channels and thatmost of the companies lack resources both in terms of personnel, time and funding’swhen it comes to social media marketing.