In today's business world, the role of children in the family buying decision-making process is continuously getting the importance and attention of researchers, academics, and business organizations. The depth of children‟s influence on the family is still untapped in the contemporary research process. Changes in socioeconomic and demographic structures considerably increase the involvement of children in their family decision making. This has created an analysis gap in this field of study. No prior research was conducted in this field of study with particular reference to Bangladesh Bangladeshi and the British Bangladeshi children. The main area of interest of the thesis is to explore the role of children in the family buying process. The review of the literature proposes a conceptual framework/model which considers different socioeconomic and demographic factors. The literature does not only describe the influence of children in the family buying decision stages, but it also discusses the degree and influence of other factors. A detailed comparison is made of the roles between children in Bangladesh Bangladeshi and the British Bangladeshi families. The pedagogical conceptual framework works as a precursor to form the research hypotheses used to analyze the data more critically. A cluster random sampling was used to collect the data from the United Kingdom and Bangladesh. Data was collected directly from 200 respondents through the structured questionnaire system. Secondary data was used to analyze the research gap. A structured questionnaire was pre-tested in order to measure the validity, reliability and proper justification of the conduct of the study. Statistical tools were used to analyze the descriptive and multivariate analysis for the quantitative data. Analysis of the data assisted in testing the hypotheses guiding the study and explored new research phenomena in which the role of children in the family buying decision-making process was identified. Any research gap will form the recommendations of the study.

Group number:         2838 Research Questions:  Does the country of origin influence Thai consumers’ buying decision towards beer purchasing?  What are the consumers’ attitudes and perception towards beer consumption? Purpose: The authors aim to explore the effect of COO towards beer purchasing behavior of Thai consumer. The research study examines the attitudes of Thai consumers in terms of the beer purchasing based on two aspects: foreign and domestic brands. Method: Qualitative approach and quantitative approach was used in order to get the primary data. Questionnaire online were sent out 247 forms to the respondents and get the response 240 forms that could answers the question effectively. Interviews also were conducted with ten beer drinkers. Furthermore, several articles, researches, and literatures were used to strengthen reliability of the paper and improve the validity as well. Conclusion: Based on the study results, country of origin does not affect much in consumers’ buying decision in term of low-involvement products. Also country of origin showed that can influence consumer first purchasing activity. The research also portrayed when consumers have more knowledge or experience other cues such as price and taste have definitely effects in their buying decision more than Country of Origin factors.

Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer’s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee. Method: To study consumer attitudes towards certified coffee, we have implemented a web-basedsurvey at Facebook. A total of 108 responses were recorded. To complement the Facebook study wehave conducted three surveys on persons who are customers at ICA. Respondents here consists of customers who traded at an ICA store in Stockholm on three different occasions and times. In order tostudy consumers' actual buying decisions are also sales on Fairtrade and KRAV-certified coffeecollected. Theory: The study is based on the two theories "The Theory of Planned Behaviour" and "TheDecision-Making Process," which describe consumers' attitudes and purchasing behavior to a product. Conclusions: The study’s results show that one can discern a pattern among the four sub-studiesregarding respondents' attitudes and purchase decisions of certified coffee. Results of this study showthat the respondents on average have a neutral attitude to certified coffee. Women have a more positive attitude to certified coffee than men. Students and workers' attitude to certified coffee is not different.There is a correlation between respondents' attitude to the stated purchase decision regarding certified coffee. The stated purchase decision is the buying decision that the respondents have stated in the questionnaire surveys. An analysis of the sales of Fair Trade and KRAV however, we can see that thereis a paradox between consumer attitudes and the actual buying decision when it comes to certified coffee. Approximately 36 percent of respondents have a positive attitude to certified coffee while Fairtrade and KRAV-certified coffee have a sales share of about 10 percent of the total coffee market in the Swedish grocery trade in 2011. The study concludes that there is a relationship between consumers' attitude to and the actual purchase decision regarding certified coffee. Market surveys which measure consumers' attitude is not a reliable method for predicting consumers' purchasing decisions regarding certified coffee.

Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. Like most big food retailers, Coop has a stated policy, but we will investigate if their CSR work makes a difference and if so - how, in the mind of the consumers. Method: A survey with 16 questions was constructed and these questions were adjusted to previous research made about CSR and its impact on the consumers and their buying decision process. The data was collected at the entrance of two Coop food retails stores, one in Gävle and the other in Stockholm. People that were at least 18 years of age were asked to participate. A total of more than 200 questioners added together in both cities were willing to participate. The data was analysed with the help of the statistical analyse program SPSS, where a regression analysis was made which we combined with a thematic analysis. Result and Conclusion: Our research indicates that consumer doesn't engage in the grocery stores work with CSR. Consumers do consider the ecological assortment but they find the price to be an obstacle when it comes to actually buying ecological products. Our study shows that there is no link between buying ecological products and loyalty towards Coop. For Coop to sell more ecological products, we suggest they should lower the prices or increase the knowledge among consumers to motivate a higher pricing. Suggestion to further research: Our study could easily be made on other food retail stores as it would be interesting to investigate if and how the end results would differ. Contribution of thesis: Our thesis gives Coop the opportunity to evaluate their CSR work and more importantly, its impact on its consumers, where suggestions are made on how to improve their CSR strategy.

There is no denying that consumer electronics has a great influence on our daily life, and it now also even create and lead trend in modern society. Traditionally, we think of men as the major customer in consumer electronics, but with fashion and social trend are both been added in the concept of the product, many research has shown that women has gradually become the main customer in consumer electronics. Among all the consumer electronic product, smartphone has became the fastest growing product, and the marketshare has already exceeded cell phone since last year. As for the digital camera, there still are promising growing in DSLR-like¡BDSLR and EVIL, and the trend in market this year is to add Wi-Fi as the new function to against smartphone. From literature review, we can found that there are many research about product involvement on buying decision, but fashion involvement is seldom being considered in it. Therefore, we used product involvement and fashion involvement as moderating variable and the research outcome indicate that the intension of buying are easilier stimulated by product function when people has high product involvement in smart phone/digital camera, and they also value public praise of product more. As for people has high fashion involvement, they tends to buy smartphone/digital camera on the stimulation of fashion trend and social influence. To sum up, product involvement andfashion involvement will influence buying decision in different ways and also the pastexperiences of urban women in Taiwan.

The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.

In recent years there has been a significantly rising trend amongst consumers for health and environmental issues, which has resulted in greater attention for and sales of organic food. Organic food production strives to use natural resources, such as land, energy and water in a sustainable way and the products does not contain artificial fertilizers or chemical pesticides. However, organic food products are also often more expensive and less available in comparison to conventional food products. Despite this, interest for and sales of organic food products have increased around the globe, and in Sweden particularly, the increase in sales has grown largely from an international perspective. This thesis is of qualitative character and is focused on studying some consumers from the Swedish market of organic food. The purpose of this thesis is to contribute with a better understanding on the buying decision process regarding organic food purchase. To achieve this, the authors have studied some consumers that purchase organic food and have searched for patterns that could be identified in the decision process. The consumer buying decision process model has been used for portrayal of the chosen consumers’ decision to purchase organic food products. Interviews with six Swedish consumers were conducted, whereas each respondent continuously purchase organic food products. Results show that the purchase of organic food products begins with discovering an unsatisfied need state, which the consumers of this study desired to change with the purchase of organic food products. This study show how six consumers reason when passing through the stages of the buying decision process, in order to satisfy their desired need state. The authors found that the respondents feel satisfied with purchasing organic food products, which lead them in to continuously buying these products. Altogether, the findings contribute with knowledge that can come to be helpful when wanting to understand more about the consumer decision to purchase organic food.

Univerzita Karlova v Praze Filozofická fakulta Katedra psychologie Diplomová práce Bc. Pavlína Šprachtová Vliv objektivních faktorů na rozhodování a nákupní chování spotřebitelů The influence of objective factors in decision making and consumer behavior V Praze 31. 11. 2015 Vedoucí práce: Doc. PhDr. Milan Rymeš, CSc. Abstract Based on professional literature research will be compile, description and definition of objective factors (e.g. demographics, social groups, culture etc.), which influenced consumers decision making and buying. Separate chapter will be focused on impact of social groups, too. Available research with topic of motivation and other aspects influencing consumer's behavior will be analyzed and compared. The empirical part will be targeted on objective factors which affect consumers decision making in situation of buying a car. Special space will be devoted impact of social groups. The aim of that diploma thesis is to find out significance and impact of objective factors in consumer decision making and description and definition of social norm, which affect product or service given current lifestyle. Keywords consumer behavior, buying decision making, objective factors, advertisement

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-11-16T11:48:27Z No. of bitstreams: 1 Elisângela Valdine Diogo Manuel.pdf: 1703236 bytes, checksum: ba7fe23c738481c7c7ea70881a020ee4 (MD5) / Made available in DSpace on 2016-11-16T11:48:27Z (GMT). No. of bitstreams: 1 Elisângela Valdine Diogo Manuel.pdf: 1703236 bytes, checksum: ba7fe23c738481c7c7ea70881a020ee4 (MD5) Previous issue date: 2016-09-22 / Consumer behavior is a widely studied topic and the findings in this field direct the marketing planning of various companies. The consumer of soft drinks, in particular, has been gaining momentum gradually as study and market area. In Angola, however, this is still in its infancy, with few published scientific research. In this sense, this study aimed to analyze the purchasing behavior of consumers of soft drinks, based on the identification of relevant attributes, influence factors and information sources valued at their purchase decision. A survey was applied (survey) with structured questions to a sample of 129 consumers in the city of Luanda, Angola, to assess their purchasing behavior based on established variables. It was found that the Blue soft drink consumers are mostly young people concentrated in the range of 18 to 30 years of age who are not yet in the labor market. On the other hand, it was found that the largest share of respondents are female and have completed higher education. It was also concluded that the variety of flavors is the factor that determines the purchase, the television media with more influence that decision / O comportamento do consumidor é um tema amplamente estudado e as descobertas nesse campo direcionam o planejamento do marketing de diversas empresas. O consumidor de refrigerantes, em específico, vem ganhando destaque gradualmente como área de estudo e mercado. Em Angola, porém, esse é ainda incipiente, com poucas pesquisas científicas publicadas. Nesse sentido, o presente trabalho teve como objetivo analisar o comportamento de compra dos consumidores de refrigerantes, com base na identificação de atributos relevantes, fatores de influência e fontes de informação valorizadas na sua decisão de compra. Foi aplicado um levantamento (survey) com questões estruturadas a uma amostra de 129 consumidores da cidade de Luanda, em Angola, para avaliar o seu comportamento de compra com base nas variáveis estabelecidas. Verificou-se que os consumidores de refrigerantes Blue são majoritariamente jovens concentrados na faixa dos 18 aos 30 anos de idade e que ainda não se encontram no mercado de trabalho. Por outro lado, constatou-se que a maior parcela dos entrevistados é do sexo feminino e possui o ensino superior completo. Concluiu-se igualmente que a variedade de sabores é o fator que determina à compra, sendo a televisão a mídia que mais influência essa decisão

Este trabalho objetiva analisar os atributos no processo de decisão de compra de notebooks no segmento B2B. Observa-se que os players que vendem notebooks para o mercado corporativo têm dificuldades para identificar os atributos que são mais importantes para seus clientes. Com o intuito de auxiliar na resolução deste problema, foram entrevistados presencialmente profissionais responsáveis pela área de infraestrutura de TI de 15 empresas da região de Porto Alegre, pedindo para que eles ordenassem 20 cartões de perfil completo contendo a descrição técnica de alguns notebooks. A partir da apresentação dos dados gerais da amostra, estruturou-se os dados dentro do software de estatística SPSS, tendo como input os fatores e níveis estabelecidos a partir de reuniões realizadas com profissionais da área de Marketing que trabalhavam na mesma empresa do pesquisador e da literatura a respeito de atributos no processo de decisão de compra de notebooks. Em seguida, procedeu-se com a análise estatística propriamente dita, começando pelo estudo desagregado, passando pela etapa agregada e finalizando com a identificação dos clusters Os resultados obtidos indicaram que o storage é o fator com a maior importância relativa para as empresas estudadas, seguido por processador, preço, marca e memória. A análise de subgrupos indicou que 5 segmentos resultaram na menor soma dos erros quadrados. Assim, verificou-se a relevância que o conhecimento dos atributos de notebooks tem para as empresas atuantes neste setor, de modo a conseguirem definir preços baseados em valor, posicionar melhor seus produtos, desenvolver novas estratégias de negócio e elaborar campanhas promocionais direcionadas. / This paper aims to analyze the attributes on the buying decision process of notebooks in the B2B segment. It is notable that players who sell notebooks for the corporate market have difficulty identifying the attributes that are most important to their customers. In order to assist in solving this problem, professionals responsible for the IT infrastructure area of 15 companies from the Porto Alegre region were interviewed in person and they were asked to order 20 complete profile cards containing the tecnhincal description of some notebooks. Based on the sample overall data presentation, the data were structured whithin the SPSS statistical software, considering as inputs the factors and levels defined from meetings held with Marketing area professionals who worked in the same company as the researcher and from the literature with respect to attributes on the buying decision process of notebooks. Then, the statistical analysis itself was made, starting with the individual analysis, going through the aggregated stage and ending up with the clusters identification. The obtained results showed that the storage is the factor with the greatest relative importance for the analyzed companies, followed by the processor, price, brand and memory. The subgroup analysis pointed out that 5 segments resulted in the smallest sum of squared errors. Thus, it was verified the relevance that the notebooks attributes knowledge has for the companies that play in this sector, in order to achieve price definition based on value, better position their products, develop new business strategies and elaborate driven promotional campaigns.