Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-09-21T19:13:55Z No. of bitstreams: 1 475023 - Texto Completo.pdf: 5286399 bytes, checksum: 84b844d74ee763a0d262f89a6c7387b6 (MD5) / Made available in DSpace on 2015-09-21T19:13:55Z (GMT). No. of bitstreams: 1 475023 - Texto Completo.pdf: 5286399 bytes, checksum: 84b844d74ee763a0d262f89a6c7387b6 (MD5) Previous issue date: 2015-08-17 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq / This work is related to trade in religious articles in the city center of Porto Alegre, Rio Grande do Sul, and aims to analyze the religious stores of african-brazilian, esoteric and evangelical circuits in order to discover whether the practices religious are inserted in the market for religious products, and if so, identify how these practices make up the market for these articles. To do so, approach the trade in religious products as part of the circuit of each of the studied religions and seek to describe the context in which the stores are established as well as a little about your background, characteristics and relations with the public. Still, I try to analyze the objects offered in three religious circuits, seeking to identify the relationships between objects and religions. / O presente trabalho ? referente ao com?rcio de artigos religiosos no centro da cidade de Porto Alegre, Rio Grande do Sul, e tem como objetivo analisar as lojas de produtos religiosos dos circuitos afro-brasileiro, esot?rico e evang?lico com o intuito de descobrir se as pr?ticas religiosas est?o inseridas no mercado dos produtos religiosos e, caso estejam, identificar como essas pr?ticas conformam o mercado desses artigos. Para tanto, abordo o com?rcio dos produtos religiosos como parte do circuito de cada uma das religi?es estudadas e busco descrever o contexto onde as lojas est?o estabelecidas bem como um pouco sobre sua forma??o, caracter?sticas e rela??es com o p?blico. Ainda, busco analisar os objetos oferecidos nos tr?s circuitos religiosos, buscando identificar as rela??es entre os objetos e as religi?es.

Made available in DSpace on 2015-04-14T14:42:08Z (GMT). No. of bitstreams: 1 462952.pdf: 1395616 bytes, checksum: 7020bd8e142735035d58a4fd30ad28c7 (MD5) Previous issue date: 2014-11-14 / This research aims to comprehend the role of television in sociability between customers, employees and owners of small business in Pelotas, in the state of Rio Grande do Sul (Brazil). This empirical qualitative research was conducted in two popular food business establishments, a restaurant and a bar, all located in downtown. The first concern was to watch and describe the use of television in each of the chosen places and the sociability that occurs in all of them. Later, for interpretation purposes, the concern was defined in the meanings assigned to the sociability. Finally, the research sought to map the moments when the television participated in the place s sociability considering the theoretical perspective adopted, particularly the mediation model by Jes?s Mart?n-Barbero, the idea of habitus by Pierre Bourdieu and the application of this category to the context of peripheral modernity by Jess? Souza. Within the theoretical and methodological framework, the research was conducted with the combination of two techniques:! observation/participation of the researcher, as a customer, and interviews with informers from the three social roles considered for this research; the owners, the employees and the customers. As a final consideration, it was possible to notice the preponderance of television for small business as decisive , considering its potency in the dynamics of sociability. It was also possible to notice the idea that the sociability related to the television needs to consider the crossing of social class dispositions that operate directly on the comprehension of limits for this social form, taking as a starting point its definition in Georg Simmel. / A presente pesquisa visa compreender a participa??o da televis?o na sociabilidade entre frequentadores, funcion?rios e propriet?rios de pequenos estabelecimentos comerciais de Pelotas/RS. A investiga??o, de car?ter qualitativo e emp?rico, foi realizada em dois com?rcios populares da ?rea de alimenta??o, um restaurante e um bar situados na zona central da cidade. Dentre os interesses, definimos, em um primeiro momento, a observa??o e a descri??o do uso da televis?o a partir dos lugares e da sociabilidade que ocorre nos estabelecimentos. Com rela??o ? interpreta??o, posteriormente, o interesse foi dirigido aos sentidos atribu?dos ? sociabilidade. Finalmente, a investiga??o procurou mapear os momentos onde a televis?o participou da sociabilidade dentro da perspectiva te?rica adotada, de forma particular o modelo das media??es de Jes?s Mart?n-Barbero, a no??o de habitus a partir de Pierre Bourdieu e a aplica??o desta categoria ao contexto da modernidade perif?rica por meio de Jess? Souza. Dentro do enquadramento te?rico-metodol?gico, a pesquisa foi realizada com a combina??o de duas t?cnicas: a observa??o/participa??o do pesquisador, como frequentador, nos lugares estudados e a realiza??o de entrevistas com informantes enquadrados nos tr?s pap?is sociais definidos; propriet?rios, funcion?rios e frequentadores. Como apontamento final, foi poss?vel perceber a preponder?ncia da televis?o para os pequenos com?rcios como decisiva a partir de sua pot?ncia na din?mica das sociabilidades. Tamb?m, a interpreta??o de que a sociabilidade em rela??o com a televis?o necessita considerar o atravessamento das disposi??es da classe social que operam diretamente sobre a compreens?o de limites para esta forma social, tendo como ponto de partida sua defini??o em Georg Simmel.