Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-03-27T18:36:45Z No. of bitstreams: 1 TES_ROSANGELA_FLORCZAK_DE_OLIVEIRA_COMPLETO.pdf: 2590758 bytes, checksum: a8aaaf944ff7407cf6e82098d6bd9d47 (MD5) / Made available in DSpace on 2017-03-27T18:36:45Z (GMT). No. of bitstreams: 1 TES_ROSANGELA_FLORCZAK_DE_OLIVEIRA_COMPLETO.pdf: 2590758 bytes, checksum: a8aaaf944ff7407cf6e82098d6bd9d47 (MD5) Previous issue date: 2016-12-19 / To reconcile knowledge and weave together what emerged from different research spaces to be able to understand the possible manifestations of the dialogue in strategic communication was the challenge established in this work, in order to reach scientific contributions to the field of communication in the context of organizations. In the research developed from the principles of the complexity of Morin (2002, 2007, 2008), we recognize a world in transformation in which the instrumental rationality - characteristic of modernity - loses strength and comes to live with new approaches of knowledge. These approaches analyze society, organizations, likings, and relationships between subjects, in environments marked by complexity and uncertainty. We investigate, through qualitative and exploratory research, the contributions that different areas of knowledge, such as Linguistics, Sociology, and Philosophy, contribute to the understanding of dialogue. In the space of practices, through empirical research, we analyze, interpret and (re) connect the dialogue assumed in the 2014 Sustainability Report and practiced in the virtual environment of the social media of the mining company Vale. As a result, we come to understand the dialogue provided by the interactions between the subjects as the space of transformation itself. We present dialogical dialogue as the proposition of a process that can happen from spontaneous and/or strategically managed interactions in the communication that occurs in the context of the organizations, transcending the still present and predominant instrumental-informational dimension. / Religar conhecimento e tecer junto o que emergiu de diferentes espa?os de pesquisa para poder compreender as manifesta??es poss?veis do di?logo na comunica??o estrat?gica foi o desafio estabelecido neste trabalho, com fins de alcan?ar contribui??es cient?ficas para o campo da comunica??o no contexto das organiza??es. Na pesquisa desenvolvida a partir dos princ?pios da complexidade de Morin (2002, 2007, 2008), (re) conhecemos um mundo em transforma??o no qual a racionalidade instrumental ? caracter?stica da modernidade ? perde for?a e passa a conviver com novas abordagens do conhecimento. Abordagens essas que analisam a sociedade, as organiza??es, a gest?o, os v?nculos e as rela??es entre sujeitos, em ambientes marcados pela complexidade e pela incerteza. Investigamos, por meio de pesquisa qualitativa e explorat?ria, as contribui??es que diferentes ?reas do conhecimento como a Lingu?stica, a Sociologia e a Filosofia aportam sobre a compreens?o do di?logo. No espa?o das pr?ticas, por meio de pesquisa emp?rica, analisamos, interpretamos e (re) ligamos o di?logo assumido no Relat?rio de Sustentabilidade 2014 e o praticado na ambi?ncia virtual das m?dias sociais da empresa de minera??o Vale. Como resultado, passamos a compreender o di?logo proporcionado pelas intera??es entre os sujeitos como o pr?prio espa?o de transforma??o. Apresentamos o di?logo dial?gico como a proposi??o de um processo que pode acontecer a partir de intera??es espont?neas e/ou estrategicamente geridas na comunica??o que se d? no contexto das organiza??es, transcendendo a, ainda presente e predominante, dimens?o instrumental- informacional.