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Corporate social responsibility has become a popular topic used throughout society. However, the topic of the employee perspective in CSR is rarely studied and even less studied is the impact CSR has on the IT industry. An industry currently facing a challenge where the demand for labor is higher than the supply due to its rapid growth. With characteristics of high, intense work that easily results in burn-out, the importance of CSR in this industry is crucial for survival. Additionally, through the use of CSR IT companies have the opportunity to stand out from their competitors and gain competitive advantages, such as attracting high-quality employees in the labor market. Therefore, the thesis will research to what extent IT companies in Sweden use the employee perspective in CSR in their operations, and the influence competition has on this decision to implement CSR. This resulted in the following research question:  How does corporate social responsibility initiatives towards employees affect the IT companies’ position and competitive advantages on the labor market?  To answer this research question, a qualitative study was conducted with employees from various medium to large-sized IT companies in Sweden. They were interviewed regarding their view of the company’s CSR for employees as well as their competitors, and how it affected them. The goal of the study was to understand if there is a correlation between competition in the labor market and the IT companies’ CSR for employees and its impact on the employees. To achieve this, stakeholder theory was used to analyze and draw comparisons to the results from the study. The main findings show that a correlation is present and that employees wish for further developed CSR practices for employees which are uniquely adapted to the company. It was also shown that CSR for employees could lead to competitive advantages in the labor market depending on the company’s execution of CSR for employees. Where competitive advantages can be financial gain while competitive disadvantages can be employee attrition. The results of the thesis are presented through a conceptual model that shows how employees’ perception of the IT company’s CSR is linked to the company’s position in the labor market. The implications of this thesis are many as it supports and extends previous research in the area of CSR and stakeholder theory. Furthermore, it can assist companies and managers to further develop their strategies with well-implemented and communicated CSR activities for employees. Additionally, the study opens the possibility for further research into specific areas in the IT industry and their relation to the employee perspective in CSR, as well as investigate what the size of the company has on its CSR practices for employees.

Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market.  Method: To address the research question, this study uses a qualitative approach involving semi-structured interviews with Gen Z members and employers with expertise in recruitment and human resources (HR) positions. Additionally, the authors conducted an analysis of the collected data using a thematic approach. Conclusion: This study explores and expands the understanding of the preferences and priorities of Generation Z employees, emphasising the significance of factors beyond CSR initiatives. The authors conclude that while Gen Z is supportive of CSR initiatives, it is not the most significant factor in Gen Z's employer preferences. Gen Z employees consider salary, benefits, career advancement opportunities, and workplace flexibility as important factors when choosing an employer. Insights from this study can assist organisations and human resources professionals in cultivating positive relationships with Generation Z employees and make their organisation more attractive to these emerging talented candidates of employees.

The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)

The values and ethical aspects of CSR has received a large number of researcher attentionover the last decade and this study is focused on value of CSR in the context of bothSweden and Egypt. Results of this Quantitative research indicated that customers attentionand purchase decisions are motivated by CSR activities by corporations if people aware ofthe importance of CSR value.Customers are frequently mentioned as the key stakeholder group, that appears to beconcerned about a company's corporate social responsibility (CSR) efforts. Also, thesubject frequently requires a balancing act between multiple stakeholder interests. Themain goal of this thesis research is to gain a better knowledge of the importance of CSRand customer perceptions in two countries: Sweden and Egypt. Furthermore, this researchsatisfies the need to understand the value of CSR in retailing supermarkets. The study wasconducted with the Swedish customers as the main country of the study and Egyptiancustomers as one of the largest eastern countries in the Middle East, the home country forone of the thesis authors too. The current literature on CSR in retailing supermarkets isstill in its infancy, allowing us to identify a research gap. Similar studies did not pay muchattention to the concept of CSR in the supermarket sector, or even the value of CSR in adeveloping country like Egypt. This study used a quantitative method to discover howcustomers in Sweden and Egypt value corporate social responsibility (CSR) in thesupermarket sector.We questioned customers in both countries (Sweden and Egypt) for the quantitativeportion of our study. We received 238 responses through our survey questions tounderstand what inspires them and what might influence their opinions about CSRinitiatives in supermarkets. Furthermore, we used the SPSS method tool to analyzewhether CSR efforts in supermarkets have a beneficial impact on customer perceptions ofCSR activities or not. Our findings suggest that CSR activities in supermarkets might be abeneficial strategy for enhancing customers' incentive to engage in green environmentalactions, such as Eco-friendliness, and hence can lead to better practices from customersthemselves in the future.