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Thesis (Ph. D.)--Ohio State University, 1982. / Includes bibliographical references (leaves 207-212). Available online via OhioLINK's ETD Center.

Abstract Our Cable TV Industry has already developed into a phase that people couldn¡¦t live without partners, TV system. So many enterprise owners think if they had enough money then they could do anything they want. When CATV was getting popular, many people tried to raise funds and used the money to register, they hoped they will be the first. But it is hard to anticipate that there would be a bottleneck in future: When the Balance Record Card is created, it makes enterprise start to improve the managing away by four frames, and CATV is a field without deep research. This research is concentrated on using 4 main points of Balance Scale Card. 1.The final aim of enterprise is chasing the highest profits; however magnanimity and standard of financial frame are one of important method. Owing new media technology and competing power join continuously; it cause rapid change in TV environment and unprecedented pressure. Therefore there are more and more businessmen of CATV put priority on the emphasis of financial affairs and to estimate management¡¦s work representation. 2.On sale concept, it put emphasis on consumers, and the main assignment of enterprise management is finding out what consumers need and want; moreover providing products and services for satisfying consumers. Through the consumer frame of balance card, further analyzing and measuring are standard of consumer leading services. 3.Effective communication is an important skill of managing TV media and it is also an important key of managing a work . It becomes every class management essential abilities. Through the inner processes frame and improving the interaction and question review between boss and employees. It is helpful for the union of company and closer to the company tactic. 4.A talent is an important resourcse of enterprise. Through constantly learning and sharing knowledge help` employees¡¦ growing; so that learning and growing frames are requisite measuring target. The results of this research are from Cable TV enterprises at Northern part of Kaohsiung City , by using the acquired data, the Balance Scare Card can analysis the performances of Cabe TV enterprises. Only through continuous self-estimating and improvement, CATV could find another way from numerous competition and win others. Following the time¡¦s step and use internet well then creating new industry territory of CATV, it will be more profits and rewards. ¡iKey Words¡jCable TV¡BBalanced Scorecard.

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Abstract An information transmission revolution within cable television companies in Kaohsiung City has proclaimed for years, of which playing the role on company registration to government authority from illegal to legal since telecommunication energized through scattered dispatching to integration, which contains information and entertainment programs as represent to the subscriber by its essential factors recently. However, vicious competitions (´c©ÊÄvª§) among consortiums make the correlative cable market centralization. By the time being, according to an investigation survey for medias, government authorities, and science reports indicate that the majority of subscribers are dissatisfied with the dispatching quality prior to the first receiving relevant services. Consequently, appeal to resolve regards cable television program qualities by scholars in terms of protecting customers¡¦ rights and interests become a topical subject recently. A raging fire like price competition launch into local cable television companies give integration opportunity for consortiums for their fortune, which they participate in the business after a number of bankrupt cases happened to local cable companies. However, as compare to the present cable rental to the previous schedule, the rental charges have been risen from two to three time than ever before, yet the price decision making only by those new cardinals prior to the beginning of 1991. Regarding protest against rising rental charge by consumers, of which whether it is an alternative acceptable by consumers and capability of against cable companies¡¦ rental charge? In this study by adopting a survey onto a period of primary rental adjustment in 1991, catalogue it into several topics of integrated quality satisfaction about cable companies¡¦ service, a rental adjustment satisfaction responded by consumers¡¦ visual impression as subjects perceiving the programs and those package whether comply with expected qualities. First, to catalogue the local subscribers whose age are from 16-year to 70-year and living in northern area of Kaohsiung City. Second, adopt individual interview as the manner to survey and employ layer random sampling (¤À¼hÀH¾÷©â¼Ë) to retrieve total 1,024 valid samples. Afterward, implement one-way ANOVA analysis (³æ¦]¤lÅܲ§¼Æ¤ÀªR), and linear structural relation (LISREL) (½u©Êµ²ºcÃö«Y¼Ò¦¡) statistics analysis tools to process data analysis as for understanding local cable television subscriber satisfaction. In this survey documentation procedure may featured by several layers; such as service qualities, program qualities, and price factors. As investigating individual compositional variables (ºc­±ÅܼÆ) valid level as the manner to provide reference for local two cable television companies to promote their entertainment programs, channel program arrangement, and attached rental policy formation. Moreover, business promotion employed by the cable companies through consumer-integrated satisfaction as for secures their superiority positions in the future aggressive telecommunication market.

Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 22, 2008) Includes bibliographical references.

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This thesis has explored the opinions of pay-cable television subscribers in Muncie, Indiana relative to the claims of pro- and anti-deregulation forces. These claims include charges that an unregulated cable industry will drive theater owners bankrupt, deprive over-the-air television of revenue base, price low-income groups out of the television entertainment market, and proclaimed pay-cable as an open, willing market for performing arts and other cultural programming. This study disproved all the claims except:(1) that pay-cable is depriving theater owners of significant numbers of patrons, and (2) that there was a significant decrease in the watching of regular network programming as a result of HBO subscription.A secondary purpose of this research was to establish criteria and concepts for an in-depth study of the cable television industry and its relationship and effects on commercial over-the-air television.