Abstract Our Cable TV Industry has already developed into a phase that people couldn¡¦t live without partners, TV system. So many enterprise owners think if they had enough money then they could do anything they want. When CATV was getting popular, many people tried to raise funds and used the money to register, they hoped they will be the first. But it is hard to anticipate that there would be a bottleneck in future: When the Balance Record Card is created, it makes enterprise start to improve the managing away by four frames, and CATV is a field without deep research. This research is concentrated on using 4 main points of Balance Scale Card. 1.The final aim of enterprise is chasing the highest profits; however magnanimity and standard of financial frame are one of important method. Owing new media technology and competing power join continuously; it cause rapid change in TV environment and unprecedented pressure. Therefore there are more and more businessmen of CATV put priority on the emphasis of financial affairs and to estimate management¡¦s work representation. 2.On sale concept, it put emphasis on consumers, and the main assignment of enterprise management is finding out what consumers need and want; moreover providing products and services for satisfying consumers. Through the consumer frame of balance card, further analyzing and measuring are standard of consumer leading services. 3.Effective communication is an important skill of managing TV media and it is also an important key of managing a work . It becomes every class management essential abilities. Through the inner processes frame and improving the interaction and question review between boss and employees. It is helpful for the union of company and closer to the company tactic. 4.A talent is an important resourcse of enterprise. Through constantly learning and sharing knowledge help` employees¡¦ growing; so that learning and growing frames are requisite measuring target. The results of this research are from Cable TV enterprises at Northern part of Kaohsiung City , by using the acquired data, the Balance Scare Card can analysis the performances of Cabe TV enterprises. Only through continuous self-estimating and improvement, CATV could find another way from numerous competition and win others. Following the time¡¦s step and use internet well then creating new industry territory of CATV, it will be more profits and rewards. ¡iKey Words¡jCable TV¡BBalanced Scorecard.

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Abstract An information transmission revolution within cable television companies in Kaohsiung City has proclaimed for years, of which playing the role on company registration to government authority from illegal to legal since telecommunication energized through scattered dispatching to integration, which contains information and entertainment programs as represent to the subscriber by its essential factors recently. However, vicious competitions (´c©ÊÄvª§) among consortiums make the correlative cable market centralization. By the time being, according to an investigation survey for medias, government authorities, and science reports indicate that the majority of subscribers are dissatisfied with the dispatching quality prior to the first receiving relevant services. Consequently, appeal to resolve regards cable television program qualities by scholars in terms of protecting customers¡¦ rights and interests become a topical subject recently. A raging fire like price competition launch into local cable television companies give integration opportunity for consortiums for their fortune, which they participate in the business after a number of bankrupt cases happened to local cable companies. However, as compare to the present cable rental to the previous schedule, the rental charges have been risen from two to three time than ever before, yet the price decision making only by those new cardinals prior to the beginning of 1991. Regarding protest against rising rental charge by consumers, of which whether it is an alternative acceptable by consumers and capability of against cable companies¡¦ rental charge? In this study by adopting a survey onto a period of primary rental adjustment in 1991, catalogue it into several topics of integrated quality satisfaction about cable companies¡¦ service, a rental adjustment satisfaction responded by consumers¡¦ visual impression as subjects perceiving the programs and those package whether comply with expected qualities. First, to catalogue the local subscribers whose age are from 16-year to 70-year and living in northern area of Kaohsiung City. Second, adopt individual interview as the manner to survey and employ layer random sampling (¤À¼hÀH¾÷©â¼Ë) to retrieve total 1,024 valid samples. Afterward, implement one-way ANOVA analysis (³æ¦]¤lÅܲ§¼Æ¤ÀªR), and linear structural relation (LISREL) (½u©Êµ²ºcÃö«Y¼Ò¦¡) statistics analysis tools to process data analysis as for understanding local cable television subscriber satisfaction. In this survey documentation procedure may featured by several layers; such as service qualities, program qualities, and price factors. As investigating individual compositional variables (ºc­±ÅܼÆ) valid level as the manner to provide reference for local two cable television companies to promote their entertainment programs, channel program arrangement, and attached rental policy formation. Moreover, business promotion employed by the cable companies through consumer-integrated satisfaction as for secures their superiority positions in the future aggressive telecommunication market.

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THESIS ABSTRACT A Study on the Regulation for Convergence of Telecommunication and Cable TV Industries -Sampling European Union Audio, video and data are transferred by different channels traditionally. Therefore, there are diverse industries such as telecommunications, cable TV etc. But now the boundary between industries is ambiguous which is affected by technology development. This phenomenon makes it possible that competition exists between different industries. Moreover, it enhances the opportunities of convergence of industries and operation across industries. However conventional regulation defines regulatory scope according to products, services or technology. But changes of technology and market make conventional regulation unsuitable to current environment. Hence we should take a new regulation framework adapted to new market and development. European Union had involved these issues since 1980s and submitted a regulation framework suitable for future situation. Therefore, the researcher describes the roles and functions of relating authorities of E.U. and demonstrates the concrete implementations in response to convergence. Afterward, the researcher analyzes E.U. regulation by two perspectives: regulation authorities and regulation measures. From regulation authority perspective, the roles and attitudes about operation process are observed. From regulation measure perspective, these measures will be analyzed by goal, type and strategic level. Finally, the researcher tries to search for a general regulation framework for Taiwan¡¦s reference. In addition, after Taiwan¡¦s entrance to WTO, the process of negotiation between countries of E.U. could be a reference for Taiwan¡¦s authority to deal with international affairs.

Adult movie channel business is always a very controversial subject in the society. However, there is not so much serious research on it. The main reason is adult channels¡¦ sensitivity. On the one hand, people are curious, because they provide the basic natural desire of the human beings. On the other hand, due to that same reason, people tend to take aversive attitude toward the existence of these channels in the society. Based on this phenomenon, the focus of the research is about how these adult channels operate under the pressure of the society. This research can be divided into two parts: the structure of the theory and the analysis of the case. Through relevant theories, we can verify whether these theories are suitable for this particular industry. Meanwhile, we can present the overview and background of adult movie channel market through a lot of related secondary data. We regard these materials as the foundation of analyzing the case company. About the case analysis part, with the combination of theories and case description, we try to sketch the contours of the actual operations of adult movie channel. Because the operation of adult movie channels is based on cable TV, this research will talk about adult movie channel market in terms of cable TV and probe into the market of adult movie channel. From the case study, it can be found that the greatest hindrance of adult movie channel is the law. Under the legal regulations, there is not so much freedom for managers to run the business. In order to overcome these predicaments, they need to adopt cooperations in the industry or develop diversification to keep growing. Besides, they will face other invisible pressure such as moral pressure, the negative impression from the society and conflicts in employees' mind. Through this research, we can come out the true appearance of this special industry, and understand the way of their operation on the ecology of adult movie channel.

Abstract The main purpose of this article is to explore the policy influence of cable TV franchise combination. In order to break the local monopoly of Taiwan¡¦s cable TV as well as considering the advance technological convergence proposed, Government Information Office (GIO) proposed the adjustment of the existing 47 franchise districts to a single franchise area in three phases in its Jan. 2003 report. The re-arrangement of the franchise region will cause a revolution in the industry. How will it influence those system operators? Is it possible to develop into another cable TV war by cutting prices to gain benefits of audiences? Do system operators have any action plans for the change? Can this policy benefit the industry¡¦s development? This article will provide detailed discussions on these major issues. There are two ways to go about the research. The first is by the means of questionnaire; distribution of questionnaires to 62-system owners in Taiwan results in 54 effective samples gathered. The second is by means of in-depth interview; conducting interviews with industrial, legislative, and academic experts. After statistical analysis and content analysis, the research findings from these interviews are as follow: 1. The re-arrangement of cable TV franchise regions might cause significant competition between system operators. In the long run, it is unlikely that the cable TV industries will apply vicious competition tactics as previously done. It is believed that strategic alliance, stock exchange, and multiple service strategies will be implemented instead. 2. Under the influence of re-arranging franchise region policy and increasing new entry competitions, most system operators will focus on strengthening their network upgrade, customer service, and professional employee training. They are also likely to develop new business opportunities and to engage in cost-saving activities. 3. Most system operators support the policy with positive anticipation. The regulatory authority expects tremendous benefits for both audiences and cable industry. The scholars project an improvement in operators¡¦ customer service quality. In summary, the policy is expected to have a positive influence on cable industry¡¦s overall development. Since the policy has a major impact on the industry¡¦s future, it is essential to meet all development needs of the cable industry. As research suggests that the authorities should communicate with all related parties before rolling out the franchise regional adjustment policy.

Those mass medium, the breakthrough of the Asymmetric Digital Subscriber Line (ADSL) communication technology, and the global entertainment industries`s forwards the reconstructive changes of the competition markets, the cable TV, Fiber-Optic Technology and Air TV and so on, gradually go forwards the developments of digitalizing broadband. The Chinese Telecom MOD Service joins the cable TV competition market, resulting from the tendency cognition and the plot of telecommunication overall strategy. The MOD`s epochal pattern, the core ability, and market grasping, obviously make the cable TV system industries bear the competition pressure. This research by means of the enterprise competition "the strategy", from the industrial scope, the industrial characteristic, the element of the key will make it, the industry future and so on , carries on the discussion pointing out cable TV system in accordance to the MOD cross industry competition, how could it use the limited resources ,and well apply the market adventages to make the best adjustment for the administrative strategy. The strategy is a way to earn quite more profits. The form of the strategy depend upon apply some behavior patterns different from the competitors. By choosing the pattern which set of clear differentiable separates creates the unique valuable leading status for the enterprise. This research adapts the materialized research techniques, taking adventage of the literature analysis, depth interview and the coup-theory construction, to carries on the gleaning analysis, reorganizing the cable TV to the MOD competition in accordance to the strategy. The memoirs discovered that, In accordance to technical media flows with the conformity tendency, the Chunghwa telecommunication in order to hold the telecommunication main overman superiority, takes great efforts on enhancing the competition barriers, increasing user density, promoting management synthesis achievements. The MOD commercial localization is a link of the digital data service added the value. Through the MOD to extend the broadband IP network, the ADSL technology, may expand the enterprise network attachment value. The consideration of Air digital TV, platform opportunity, does not get rid of the correlation content provider establishing strategy cooperation relations. The Cable TV in accordance to the most effective diligently direction have three: The service conformity cuts into customer's demand, reinspect the price competition in the strategy importance, strategy competition emphasis each has its strong points and so on. The cable TV popular rate reaches most likely 85%.The consumers have accustomed to the program contents. To command the advantages of the high popular rate faces the cross industry competition. At present, we must make the signal quality stable, the service rapid, more the validity and diffusibility, in order to reestablish the reception of TV household to the system confidence. We simultaneously may use in the place media characteristic, the penetration self-restraint frequency channel influence and the customer increase interaction, the faith, and user density.

Abstract Since the policy of National Information Infrastructure(NII) was brought up by U.S in 1993, medium, internet, telecommunication begins to converge. Industries around the world start to construct new services. The result all comes from the technology progress of broadband network. Cable companies only offer program services before, today they can play an important role in NII blueprint by their competence of last mile and large customer base. Cable companies can offer a lot of valued added service, especially as ITV service. From 90 years the discussion about how ITV will change the human life has never stopped. People living in Europe and U.S have had a chance watch ITV, but ITV in Taiwan seems still can¡¦t be possible. This research explore the straits by using Porter¡¦s competitive advantage of nations model and combines the first mover advantage theory by Wernerfelt, Birger and Karnani, Aneel. Lastly the research constructs a six frames analysis model. Major result of this research tells us each frame has many limiting factors to obstruct the development of cable ITV. And the limiting factors under the government, corporate, supported industry fames are more critical. The intervention by government is the most important limiting factor. Lack of demand, lack of technology, incorrect strategy and incorrect management are not the reason that ITV didn¡¦t happen in Taiwan. The research makes the conclusion that the straits in Taiwan are coming from the vicious circle caused by the government intervention and the bad situation in the cable industry. The research considers if we want the ITV carry out in Taiwan, We must stop the vicious circle. The government policy is the key point to solve the problem. So finally the research provides the four steps policy trying to change the situation of cable industry.

This work is about creation of system which allows for cable TV to manage and monitor their internet subscribers and equipment (modems, servers, routers) over database. Created system allows add remove and manage subscribers over internet browser interface. Operator can monitor each subscribers downloaded and uploaded data amount. This system automatically updates routers and servers configurations as subscriber is being added removed or edited. This system also monitors servers and routers state: traffic, packets transmitted, CPU use, system load, RAM use and disk use. Main router periodically updates database with information about each subscribers downloaded and uploaded data amount, and if subscriber has reached its data limit database server responds to this information by sending new configuration to main router for this subscriber. This system allowed company install cheaper services with restricted data amounts for subscribers and subscribers number increased about twice over a year.