Submitted by Bruna De Ribeiro Costa (bruna.rcosta9@gmail.com) on 2016-01-12T13:43:26Z No. of bitstreams: 1 Coffee Voluntary Standards Systems. A study of the states of Minas Gerais and Sao Paulo.pdf: 839317 bytes, checksum: 7a58d633263456d167a40a5b81d8965c (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-01-12T15:52:16Z (GMT) No. of bitstreams: 1 Coffee Voluntary Standards Systems. A study of the states of Minas Gerais and Sao Paulo.pdf: 839317 bytes, checksum: 7a58d633263456d167a40a5b81d8965c (MD5) / Made available in DSpace on 2016-01-12T16:12:06Z (GMT). No. of bitstreams: 1 Coffee Voluntary Standards Systems. A study of the states of Minas Gerais and Sao Paulo.pdf: 839317 bytes, checksum: 7a58d633263456d167a40a5b81d8965c (MD5) Previous issue date: 2015-12-18 / In order to adapt to new markets, the coffee supply chain has gone through numerous changes during the last years, which led to the creation of the voluntary standard systems. Adopting a Voluntary Standard System (VSS) consists of becoming a member of a certifier or verifier, in which an independent third party sets specific criteria to ensure a product complies with standards. Yet, the segment is still relatively new and raises some doubts about the economic and financial advantages of investing in sustainability-related certification. This study analyzes the perception of coffee producers about VSS – whether it brings economic benefits. The literature review covers various VSS in the coffee sector, the brief history of the commodity in Brazil, as well as the description of the supply chain. Certified and non-certified producers in the States of Sao Paulo and Minas Gerais, answered questionnaires to indicate the perceived advantages of certification. The results show that, despite some added value that certification can bestow, the quality is what really matter, since it allows producers to sell the product at higher prices and to gain advantage over competitors.

Submitted by BKAB Setor Proc. Técnicos FGV-SP (biblioteca.sp.cat@fgv.br) on 2013-02-21T19:38:17Z No. of bitstreams: 1 1197600450.pdf: 5556923 bytes, checksum: 82f3ec44d0b31e15f9664644b5d71257 (MD5) / O trabalho apresentado se desenvolve a partir da descrição de características genéricas do mercado do café, como primeiro passo para entrarmos na análise da indústria do café solúvel. A descrição e análise da indústria de café solúvel faz parte do encadeamento lógico do desenvolvimento do tema, pelas repercussões inevitáveis da nova indústria no mercado interno brasileiro. O objetivo final do trabalho é o de tentar demonstrar a nova realidade em termos qualitativos e quantitativos, á partir do momento em quo a governo abandona a política de subsidio para o consumo do mercado interno do café 2 tentar aoontar alguns aspectos que, do ponto de vista de marketing, não devem passar despercebido por aqueles que atuam ou pretendem atuar nesse complexo setor do mercado brasileiro.