The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.

In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.

This master´s thesis deals with application of guerrilla marketing at the election campaign. The first part contains the theoretical basis, which explain the marketing communication, current trends in marketing communications and define the concept of guerilla marketing, including establishment of this marketing trend. The practical part at first analyse a real election campaign, at the development and application I have participated. The campaign took place before the municipal elections in Humpolec in the autumn 2014. Then the work continues by a questionnaire survey, where I want to examine the knowledge of the term guerilla marketing to the general public, including opinion on a particular campaign, which took place in the city. In conclusion, I included proposals to improve the campaign for its next use.

Diploma thesis is focused on hydraulic assessment of Lipůvka´s sewer system, done by dynamic rainfall-runoff simulation model. Because of this fact, chapter about mathematical models is included. Commonly used programs to this actions are listed as well. Next part of the thesis describes monitoring campaign, which was done in Lipůvka and results are used to calibrate the simulation model. Hydraulic assessment of sewer system by this calibrated model was done.

The main objective of this study is to analyse the concept of civil disobedience by providing an overview of its historical development; its objectives and strategies, and how this was applied in South Africa by the United Democratic Front in the 1980s. The sub-objectives were to determine if civil disobedience as a concept is going through, or has gone through any notable changes since its inception; to assess the extent to which United Democratic Front policies and strategies were in accordance with civil disobedience; and to briefly compare manifestations of civil disobedience in South Africa in the pre-1994 period, with some manifestations in the post-1994 period. The study included an assessment of the Defiance Campaign, analysing its impact and demise. It focused on the ANC strategy of mass action and assessed the role of the Pan African Congress. It outlined the formation of the UDF, assessing its vision, broad principles, organisation and objectives. Certain assumptions were assessed in the concluding chapters, namely that civil disobedience has developed into a broader concept than the original concept of passive resistance; that the policies and strategies of the United Democratic Front initially resembled some aspects of civil disobedience but eventually deviated from this due to a change in strategy; and that some contemporary manifestations of civil disobedience in South Africa resemble certain methods used in the 1980s, but the objectives differ. / Dissertation (MA)--University of Pretoria, 2013. / lk2014 / Political Sciences / MA / Unrestricted

Election campaigns in the Czech Republic are undergoing a major professionalization process since 2006. The most noticeable proof of this trend is the Czech Social Democratic Party (CSSD), which is effectively cooperating with foreign agencies. In 2006 CSSD followed the example of British Labour Party and applied market-oriented party concept to its behaviour. The strategy of a market- oriented party is to identify public priorities, analyze them and to create an election program; since voter's satisfaction is crucial for a market-oriented party, it uses a wide variety of marketing services and techniques. I am analyzing the election campaigns of Czech Social Democratic Party in 2006 and 2010 using the Market-Oriented Party Model published by Jennifer Lees-Marshment in 2006. My goal is to find out whether CSSD followed the Market-Oriented Party Model in 2010 and whether it is going to keep applying the concept in the future. Key words: Election campaign, Czech social democratic party, political marketing, election management.

The main goal of this master thesis is to analyse the election campaign of the Czech Pirate Party in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2017. Even though the Pirate Party have participated in several elections since 2009, the election in 2017 brought the greatest electoral success. Nowadays, the external experts from various fields participate in the pre-election campaigns of the parties. Such cooperation usually lasts only during the pre-election campaign and it ends after the elections. These experts create campaign strategies and plans, train party leaders in communication, provide brand analyses, etc. The primary objective of this thesis is to analyse how the campaign of the Czech Pirate Party was conducted in 2017, whether they collaborated with external experts and what elements they had in their campaign.

The master thesis is focused on media campaign of Salafi militant organizations. These organizations organize their own campaigns to promote their objectives and formulate their own opinions, which they often spread through the Internet. This medium allows the organizations to fully customize their campaign's content, because it is not censored. The 21st century information environment has contributed significantly to making Salafi militant organizations international actors that should be taken into account. In addition, they are able to publish the content of their ideas in different languages while spreading them through several media to reach the widest possible audience. The main purpose of this diploma thesis is to determine whether the objectives of the organizations are reflected in their English-written magazines, namely Gaidi Mtaani and Dabiq, published by Al-Shabaab and Daesh respectively. The objectives of both organizations are divided into four categories, specifically, strategic religious objectives, strategic political objectives, fundamental objectives and intermediated objectives. Since the two organizations are dissimilar and their objections are distinct and therefore incomparable, each organization and its magazine are analyzed separately. The thesis does not seek to generalize...

<div><b>The Internet is a technology that has been one that has been transformed American society. </b><b>The role of the Internet had become apparent in the COVID-19 pandemic of 2020 in light of shutdowns and quarantines by the government. </b><b>As a result, the technologies surrounding the Internet have created a space where there are inequalities in which the Internet is accessed. </b><b>As a result, these inequalities affect not only socioeconomic factors, but political behaviors as well. </b></div><div><b><br></b></div><div><b>This dissertation also seeks to explain the political behaviors that are enabled by Internet access quality.</b></div><div><b>I argue that a person's level of Internet access can affect their ideological and partisan identity, as well as political engagement, especially in behaviors such as political giving. I use data from the Cooperative Congressional Election Survey and the 2010 U.S. Decennial Census to test these theories. </b><b>By using a measure I develop called the Quality of Internet Access (QoIA), I find evidence that Internet access has affects on ideological and partisan identity. </b><b>I also find that QoIA affects political engagement positively, specifically in how donations are given to, and solicited by political campaigns. </b><b>I conclude that the QoIA measurement should be flexibly used and research in taking account for Internet access quality should continue as the inequalities of the digital divide still exist. </b></div>

Development communication campaigns are often carried out to look good and remain ascribed to what has been referred by some authors as communication about development, where communication actions tend to remain a one-way process to legitimize donors’ accountability and promote visible deliverables.  Communication for development (C4D) is understood as a powerful tool that will give voice to the marginalised, opening up for a much wider participation of people to decision making processes and choices that could affect their lives, directly promoting good governance.  This degree project looks at how C4D has been utilised by the United Nations Children’s Fund (UNICEF) in its development interventions and in one communication campaign, in order to answer the main research question of the project: to what extent C4D can lead to a more inclusive development communication? In particular, this project will look more closely at a case study, a recent communication campaign jointly developed by the African Union, the European Union and UNICEF called #YourVoiceYourFuture. Through qualitative interviews with UNICEF staff working on communication and C4D and the analysis of the case study #YourVoiceYourFuture campaign, this degree project tries to investigate how UNICEF has continued including C4D principles in its interventions. Moreover, through the case study analysis, this degree project will look at how C4D principles can be embedded in development communication actions in order to create more inclusive campaigns, with a wider impact and a higher chance to promote social change.    The case study will also show that in order to increase the reach of the campaign, UNICEF’s use of U-Report was instrumental to create an ‘invited space’. Thanks to U-Report, a two-way engagement with the audience was established, sharing young people’s opinions in Africa and Europe and giving them a voice and allowing them to influence political outcomes at the AU-EU Summit in February 2022. The degree project will conclude by recommending that future communication campaigns should consider including C4D principles in their making, in order engage better with audiences and lead to more inclusive results.