Made available in DSpace on 2016-04-28T20:19:15Z (GMT). No. of bitstreams: 1 2006-Marcelo Poca de Souza.pdf: 1291201 bytes, checksum: f22000fa61d7cfe4e1f2ae05c493a553 (MD5) Previous issue date: 2006-06-29 / This research is based on a case study, rise the application of partnership management methodologies between non-governmental organizations (NGO) and companies. From this point, a bibliographic revision tried to present the partnerships evolution on companies side and intersectorials, which is the object of this research. It tried too evaluate the demand factors which enforce NGO as companies partner emphasizing a potential synergy framework verified by some authors. The research used the James E. Austin (2001) collaboration continuunm dimensions framework, who is a reference due his research and the theories about partnerships between NGO and companies. From the case study, unique type, which represents the typical NGO universe, it was observed the circumstances and conditions a NGO would have applied methods of relationship management by his own, and identify what are the strength points and challenges the NGO faced to maintain this relationship management process. Then, it was observed that the dimensions presented by Austin are consistent on the management structure in a NGO, but it suffers by the informal management style of its more valuable and intangible resource: the partners. / Esta pesquisa, baseada num estudo de caso, levanta a aplica??o de metodologias de gest?o de parcerias entre organiza??es n?o governamentais (ONG) e empresas. A partir de uma fundamenta??o te?rica que buscou apresentar a evolu??o das parcerias empresariais e intersetoriais, que ? o principal objeto da pesquisa. Buscou-se tamb?m avaliar os fatores de demanda que levariam as ONG a formarem parcerias com as empresas destacando um quadro potencial de sinergias verificado por diversos autores. A pesquisa utilizou as dimens?es do continuum da colabora??o preconizado por James E. Austin (2001), autor que ? refer?ncia em pesquisa e teorias sobre administra??o de parcerias entre ONG e empresas. A partir do estudo de caso tipo ?nico, t?pico do universo de ONG, as circunst?ncias e condi??es que uma ONG teria aplicado seus m?todos pr?prios de gest?o de parcerias foram observadas e, a partir da?, identificou-se os pontos fortes e os desafios da ONG em manter sua administra??o de relacionamento. Percebe-se que as dimens?es apresentadas por Austin s?o consistentes na estrutura de gest?o de uma ONG, mas que esta ainda sofre pela gest?o informal de seu recurso intang?vel mais valioso: a parceria.

Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2018-05-10T20:30:15Z No. of bitstreams: 1 2015 - Vanessa Vilete Pires.pdf: 1234036 bytes, checksum: 60c2ed4472ba5891aab8a3855c90da4a (MD5) / Made available in DSpace on 2018-05-10T20:30:15Z (GMT). No. of bitstreams: 1 2015 - Vanessa Vilete Pires.pdf: 1234036 bytes, checksum: 60c2ed4472ba5891aab8a3855c90da4a (MD5) Previous issue date: 2015-04-30 / The financing of cultural policy through tax incentive laws has enabled the interaction between the public , private sector and civil society. However , what should be a mobilization for the development of the cultural sector , has caused distortions in relationships between cultural actors for successful fundraising. These implications can affect the behavior of the cultural sector , impacting the economy and interactions between cultural actors. Thus, the study of the phenomenon of tax incentive laws has emerged as relevant ( BOTELHO , 2001) to understand modifiers aspects caused by this financing model in the cultural area . This proposition was also referenced by Rubim (2007 ) , please realize that this funding format has been replicated to the state and local levels in our country. This study was therefore aimed to analyze the fundraising process for the financing of cultural projects from the tax incentive laws . For this, had as reference , cultural organizations based in the city of Rio de Janeiro , but with operations covering the State of Rio de Janeiro. The chosen research strategy was a qualitative approach and was based theoretically in the literature review on cultural policies and funding , cultural promotion and fundraising , cultural management and cultural projects. As data analysis was used content analysis technique described by Vergara (2005 ) . Data collection occurred through documentary survey and interview. The findings in this study showed that the fundraising process for the financing of cultural projects from the tax incentive laws occurs through power struggle between different cultural actors. This leads parallel negotiations , economic distortions between cultural segments , as well as the transformation of cultural production into a commercial product . / O financiamento da pol?tica cultural, por meio de leis de incentivos fiscais, tem possibilitado a articula??o entre o setor p?blico, o privado e a sociedade civil. No entanto, o que deveria ser uma mobiliza??o para o desenvolvimento do setor cultural, tem provocado distor??es nos relacionamentos entre os atores culturais para o ?xito na capta??o de recursos. Tais implica??es podem afetar o comportamento do setor cultural, impactando na economia e nas intera??es entre os atores culturais. Assim, o estudo sobre fen?meno das Leis de Incentivo fiscal tem se apresentado como relevante (BOTELHO, 2001) para compreender aspectos modificadores causados por esse modelo de financiamento na ?rea cultural. Tal proposi??o tamb?m foi referenciada por Rubim (2007), por perceber que esse formato de financiamento tem sido replicado para as esferas estaduais e municipais no nosso pa?s. Esta pesquisa teve, pois, por objetivo, analisar o processo de capta??o de recursos para o financiamento de projetos culturais a partir das leis de incentivo fiscal. Para isso, teve como refer?ncia organiza??es culturais sediadas na cidade do Rio de Janeiro, mas com atua??o que abrangesse o Estado do Rio de Janeiro. A estrat?gia de pesquisa escolhida foi a abordagem qualitativa e se fundamentou teoricamente na revis?o de literatura sobre pol?ticas culturais e financiamento, fomento cultural e capta??o de recursos, gest?o cultural e projetos culturais. Como an?lise de dados, foi utilizada a t?cnica de an?lise de conte?do descrita por Vergara (2005). A coleta de dados ocorreu por meio de levantamento documental e entrevista. Os achados encontrados nesta pesquisa demonstraram que o processo de capta??o de recursos para o financiamento de projetos culturais a partir das leis de incentivo fiscal ocorre por meio de disputa de poder entre os diferentes atores culturais ? o que acarreta negocia??es paralelas, distor??es econ?micas entre os segmentos culturais, bem como a transforma??o da produ??o cultural em produto comercial.