El objetivo general de la investigación es demostrar como el balanced score card optimizará el planeamiento estratégico para Maccaferri de Perú S.A.C. periodo 2016-2017. Para la investigación el tipo de estudio fue descriptivo. Se utilizó el método deductivo-explicativo. Entre los resultados más importantes resaltan: que; la comunicación de estrategias en forma clara que proyecta ejecutar Maccaferri S.A.C para el periodo 2016-2017 influye significativamente en permitirle cumplir con su visión institucional The general objective of the research is to demonstrate how the balanced score card will optimize the strategic planning for Maccaferri of Peru S.A.C. 2016-2017 period. For the investigation, the type of study was descriptive. The deductive-explanatory method was used. Among the most important results stand out: that; The communication of strategies in a clear form that Maccaferri S.A.C plans to execute for the 2016-2017 period has a significant influence on enabling it to fulfill its institutional vision.

This project involves heuristic research as creative practice in the design of a set of divination cards. Here the potential of water as a medium for referencing the ethos of each of the Tarot's Major Arcana1 is explored. The research involves an experimental process of generating water patterns for the purposes of eliciting twenty-two specific images. Images are captured with a digital camera. While attention is given to vibrational imagery and micro photography, the research is not limited to these techniques. The chosen creative research process provokes tacit knowledge2. The images are used in the creation of a divinatory text.1 Tarot is a divination system consisting of seventy-eight cards, twenty-two of these are the trump cards known as the Major Arcana. It is the `essence' of the meaning of each of these cards that this work seeks to elicit.2 Tacit knowledge may be broadly defined as knowledge the researcher possesses but is not conscious of. Tacit (silent) knowledge is a pre-logical phase of knowing, comprising of a range of conceptual and sensory information that is bought to bear in an attempt to understand something.

The basis of this study was my belief that the introduction of the present privacy legislation had been done in such a "try and see" manner. To me, the whole process "begged" for a much closer look to try to understand the rationale behind successive governments' decisions on this policy initiative. I begin my look at the process from the 1960s as this is when general public concern for the security of personal information was high. I then move to the introduction of the proposed Australia Card and its demise and then to the present. Then, with reference to the "classic" policy analysis authors, I show that the implementation of federal privacy laws in Australia was an excellent example of how not to go about convincing the public the new laws would offer the protection they, the public, sought. I also explore the reasons behind negative lobbying by certain non-government sector interests to demonstrate how this sector has influenced government thinking. As an example of the study of a policy issue this thesis shows the effect a lack of planning, and a terrible lack of communication, can have on the introduction of any new legislation. Much of this is due to the fact that the real issue behind the introduction of privacy legislation was that of increasing taxation revenue and not the protection of individuals' privacy. The privacy legislation was the "sweetener" the government believed was needed to satisfy the general public's concerns so that the government could achieve the desired result for its taxation revenue policy.

Archival data of unrestricted and restricted gift card transactions was compared with national level consumer spending data from both the U.S. and Canada to investigate the similarities and differences in purchase pattern. The objective for this comparison was to investigate the motivational power of unrestricted gift card compared to cash rewards, restricted gift card and other hedonic tangible incentive. Through results interpretation, the data supported the hypotheses that people perceive and use unrestricted gift card as a cash carrying medium rather than a tangible reward. A restricted gift card that is hedonic by design constrains its recipients to hedonic purchase and removes the guilt and eliminates the justification process. The results also suggested that the elimination of justification seems to be associated to not only the hedonic dimension of goods/services but also transaction size.

Archival data of unrestricted and restricted gift card transactions was compared with national level consumer spending data from both the U.S. and Canada to investigate the similarities and differences in purchase pattern. The objective for this comparison was to investigate the motivational power of unrestricted gift card compared to cash rewards, restricted gift card and other hedonic tangible incentive. Through results interpretation, the data supported the hypotheses that people perceive and use unrestricted gift card as a cash carrying medium rather than a tangible reward. A restricted gift card that is hedonic by design constrains its recipients to hedonic purchase and removes the guilt and eliminates the justification process. The results also suggested that the elimination of justification seems to be associated to not only the hedonic dimension of goods/services but also transaction size.

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At present , the smart IC card multiple applications have been accepted widely and gradually in all levels of the society. Nowadays it's not surprise for one person to own several IC cards. But such a situation will make the IC cards overload in one's purse if these varying IC card applications are not integrated appropriately. It causes cardholders' embarrassment in using them. Thus, results contract the main purpose of the IC card¡¦s invention which would prove the convenient management for multiple applications. In this study, the management of integration for multi-application in one card was implemented . According to retail and marketing report with the service trade in America and Europe, 80% profit come from 20% loyal customer, so maintain existing loyalty of customer and improve them purchase and how about develop the new travelers continuously, let them become loyal customer is important . The dividend accumulates some and exchanges goods, and can enjoy the favorable practice to consume to hold the card in the special trade company, has already solemnly become a tool which attract customers to consume continuously with, but has observed various kinds of savings cards that the society has already existed now or accumulated a card and has been only limited to applying to the single trade company or the single group, cause consumers to reduce greatly too in maintaining customer's loyal validity in the inconvenience on of using. This research is directed against this shortcoming promptly, develop one set and jointly accumulate the operation way to click, analyses its financial feasibility. Direct against this disappearance, if can develop one set and jointly accumulate some mechanisms of exchanging goods together, can create the win-win situation. In the research structure of this research, collect relevant industry's information that the dividend accumulates some operation at first, by accumulating the cognition with the foundation of some industries and understanding to the dividend. Then regarded as the key goal of this research by way of planning one set and jointly accumulating the operation that is clicked. And, in order to probe into the actual feasibility of this operation way, utilize computer software to build and construct a financial assessment model linked dynamically, include relevant operation materials and the operation ways of the parameter and pictures advised in among them. And the financial affairs utilizing the financial model to make predict the reference basis that can be assessed as investment.

Cause-related marketing is a marketing strategy used by enterprises to enhance brand images and to stimulate sales, via cooperating with non-profit organizations or supporting particular issues. This study aims to know about the experiences in cause-related marketing, the intentions for adapting the marketing strategy and to explore the views and opinions toward the cause-related marketing from the perspective of non-profit organizations. The study employs the depth interview method of qualitative research and focuses on the non-profit organizations which are engaging in the child welfare and also carrying the affinity cards. Based on the study results, there is no consistent module throughout the cooperating period, yet the level of involvement of the enterprises will be a key factor influencing the effectiveness of cause-related marketing. The two main intentions drive the non-profit organizations toward the cause-related marketing are increase in income and reputation. Noticeably, the size of the market will limit the growth of the affinity cards and the organization flexibility will also be affected by the cooperating partners simultaneously. Furthermore, the size of the non-profit organizations shows no significant difference on the intentions of carrying the affinity cards. Upon selecting business partners, non-profit organizations consider reputation and motif as the most important issue, secondly is the resources and structures of the enterprise, and lastly is the adequate obtainment of benefits. When dealing with the funding received, the existence of the contract will be the first priority. If there is no limitation applied, the organization will make the decisions depends on the cause presented. The three non-profit organizations interviewed all regard the cause-related marketing as one of the business marketing strategies. They all agree that it is a win-win or even tri-win structure, and enterprises can make concrete contributions to the society through it.

TV commercials play an important role for consumers¡¦ purchasing behavior. As the competition being fierce in the financial goods market, the banks weight the commercial effect with the sales of issued cards. What kind of commercials elicit the most effective advertising result? A successful commercial precisely transmits the message to the target consumers, and it must be logical and convincing for consumers¡¦ demand. What kind of TV commercials will attract the desire of purchasing? This study is based on content analysis approach to analyze 49 TV commercials about cash cards in Taiwan, intends to probe the commercial types for the corporations to meet the consumers¡¦ need efficiently. After statistical analysis, find it as follows mainly: 1. Cash card commercials are mostly drama-oriented expression, and the main purpose is for promotion or service. The ¡¥static¡¦ type is vocal and narrative. 2. Commercial contexts are physical surroundings indoors and outdoors, designed for the interpersonal interaction of more than three people, with voice-over to communicate, and provide abundant information. 3. Commercials show the most powerful influence on symbolic needs, which are the needs for social relationship and the sense of self-achievement. 4. Commercials shape the cash cards as perceptual and low-involvement goods.

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