published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

No description available.

by Ko Wai-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / PREFACE --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- EXECUTIVE SUMMARY --- p.2 / Chapter III. --- BUSINESS DEFINITION / Nature of Business --- p.3 / Types of Credit Card Credit Card --- p.4 / Charge Card --- p.4 / Affinity Card --- p.4 / Company Card --- p.5 / Cash Card --- p.5 / Smart Card --- p.5 / Functions of Credit Card / Exchange Medium --- p.6 / Source of Credit --- p.6 / Source of Cash --- p.7 / Operations of Credit Card --- p.7 / Chapter IV. --- market and channel definition / Cardholder --- p.9 / Merchant --- p.9-10 / Market Players --- p.11-12 / Chapter V. --- RESEARCH METHOD AND LITERATURE REVIEW / Literature Review / Database Marketing --- p.13 / Direct Mail --- p.14 / Telemarketing --- p.15 / Advertising --- p.15 / Credit-based Promotion --- p.16 / Interview --- p.16 / Research --- p.17 / Secondary Data --- p.17 / Chapter VI. --- RESEARCH ANALYSIS / Objectives / Overview of Credit Card Market --- p.18 / Card Acquisition --- p.18 / Card Utilization --- p.18 / Card Attrition --- p.19 / Research Method --- p.19 / Findings / Higher Utilization rate of credit cards --- p.20 / Bonus Points Scheme is Driving Card Usage --- p.20 / Components of an Ideal Bonus Point Scheme --- p.21 / "Affinity Cards, Especially Co-branded Credit Cards, Will Become a Trend" --- p.21 / Rising Demand for Higher Credit Limit --- p.21 / More Competitive Interest Rate Offer is Expected --- p.22 / Repayment will Become More Custom-made --- p.22 / Stronger Resistance to Annual Fee --- p.22 / Rewards (Card Acquisition) are Evaluated to Dollar Terms --- p.22 / "More Bargaining and Interactions with Card Issuers, and Growing Importance of Telephone Service at Card Centre" --- p.22 / Image of Hang Seng Credit Card Has Been Changed --- p.23 / Interest in Electronic Money is High --- p.23 / Bank Image Perception --- p.23-25 / Chapter VII. --- MARKETING PLAN / Current Situation and Review / Promotions --- p.26 / Brand Image --- p.27 / Competitive Analysis / Market Share Analysis --- p.28 / Product Features --- p.28-30 / Promotions --- p.31 / SWOT Analysis --- p.31 / Marketing Objectives & Strategies / Objectives --- p.32 / Marketing Strategies --- p.32-34 / Promotion Plan --- p.35 / Chapter VIII. --- CONCLUSION --- p.36 / APPENDIX / Major Credit Card Product Features --- p.37-43 / Major Credit Card Promotional Campaign - 1997 --- p.44-48 / Promotional Schedule for Hang Seng Credit Card - 1998 --- p.49 / Focus Group Discussion Guide --- p.50-53 / REFERENCES --- p.54

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2008. / Includes bibliographical references.

Thesis (M. Sc.)--University of Hong Kong, 2003. / Also available in print.

The aim of the diploma thesis The Use of payment cards at the czech retail market is the analysis of benefits for card holders and the retailers. The theoretical part describes the history of payment cards, their types, variability of their use and supporting services and defines the relationship among holders of payment cards, banks and retailers. The practical part is focused on the research motives for using payment cards by their holders and the retailers.

Call number: LD2668 .T4 1984 G33 / Master of Science

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Computer Science / Master / Master of Philosophy