- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 2 of 2 (0.286 seconds)Spelling suggestions: "subject:"chickens -- south africa -- arketing"" "subject:"chickens -- south africa -- amarketing""
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The subjective perceptions of chicken as a generic food brand: a communication perspectiveHuman, Elane 30 November 2005 (has links)
The food industry's focus has shifted to growth, profits and efficiency through new production processes. In response, people feel they have lost control over the food they eat.
Media has a direct impact on consumer perceptions. Chicken has received extremely negative publicity compelling consumers to question the safety of chicken as a protein source.
The aim of the study is to determine the different perceptions that exist in the mind of consumers regarding chicken as a generic food brand and to assess the role of communication in a consumer-brand relationship.
Q methodology is the research methodology chosen as it is able to communicate an individual's subjectivity.
The researcher considered factor loadings of 0.37 and more as significant. The varimax rotation produced four dominant factors. The variance in the correlation matrix was calculated at 70 percent. The factor scores were determined once the total number of factors with pure loadings had been identified. / Communication Science / M.A. (Communication)
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| 2 |
The subjective perceptions of chicken as a generic food brand: a communication perspectiveHuman, Elane 30 November 2005 (has links)
The food industry's focus has shifted to growth, profits and efficiency through new production processes. In response, people feel they have lost control over the food they eat.
Media has a direct impact on consumer perceptions. Chicken has received extremely negative publicity compelling consumers to question the safety of chicken as a protein source.
The aim of the study is to determine the different perceptions that exist in the mind of consumers regarding chicken as a generic food brand and to assess the role of communication in a consumer-brand relationship.
Q methodology is the research methodology chosen as it is able to communicate an individual's subjectivity.
The researcher considered factor loadings of 0.37 and more as significant. The varimax rotation produced four dominant factors. The variance in the correlation matrix was calculated at 70 percent. The factor scores were determined once the total number of factors with pure loadings had been identified. / Communication Science / M.A. (Communication)
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