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Le processus de conception de nouveaux produits dans l'industrie biotechnologique le cas de Ciba-Geigy /Quezada Ruibal, Marie-Alice. Dufourt, Daniel. January 2000 (has links)
Thèse de doctorat : Sciences économiques : Lyon 2 : 2000. / Thèse : 2000LYO22004. Titre provenant de l'écran-titre. Bibliogr.
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Implementierungsprozess einer horizontalen Strategie : eine empirische Einzelfallstudie am Beispiel der Pflanzenschutzdivision der Ciba-Geigy AG /Carigiet, Gieri Giusep. January 1995 (has links)
Hochsch. für Wirtschafts-, Rechts- und Sozialwiss., Diss.--St. Gallen, 1995. / Auch als: St. Galler Beiträge zum unternehmerischen Wandel ; 1 u. d. T.: Prozessimplementierung im Supply Chain-Management.
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Unternehmenskultur - ein Einflußfaktor auf die Ökologieorientierung von Produktinnovationen : empirische Untersuchung am Beispiel der Pflanzenschutzdivision der Ciba-Geigy AG /Seidl, Irmi. January 1993 (has links)
Hochsch. f. Wirtschafts-, Rechts- u. Sozialwiss., Diss.--St. Gallen, 1993. / Auch als: Wirtschaft und Ökologie ; 1.
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Service quality expectations and perceptions held by CIBA vision's customers.Charafaray, Arifa. January 2006 (has links)
The contact lens market in the United States is a multi-billion dollar market and data indicates that almost 13% of all Americans wear contact lenses (Beales, 2003:paragraph 3). Beales (2003: paragraph 3) states that there are four major manufacturers of contact lenses (e.g., Johnson & Johnson, Bausch & Lomb, CIBA Vision and Cooper Vision) and their channel of distribution is through eye care practitioners (optometrists). Since contact lens companies offer similar products their differentiating characteristic is their service element, service quality in the contact lens industry is important as Wong (2001: paragraph 3) mentions that the contact lens market is about a $2.8 billion industry, with an annual growth of about 6%. Wong (2001: paragraph 4) further states that there is a large international opportunity for contact lens companies and that penetration into this market is much less overseas than it is in the U.S. It is estimated that about one in 5 vision-corrected Americans are wearing contact lenses, in Japan it is about one in 8, in Europe it is roughly one in 15 and in developing countries it is estimated to be one in 100 (Wong, 2001: paragraph 8). Coo ley (2001 paragraph 3) claims that the eye-care industry offers a significant market opportunity as roughly 60% of the American population (164.2 million people) requires vision correction at present and it is estimated that in the longer term virtually everyone will require some form of vision care. The key in this market would be to provide the appropriate product that creates value and addresses the consumer's needs. Weinstein and Johnson (1999:4) mention that "great" companies do not just satisfy the needs of their customers but instead strive to delight and "wow" them by continually creating business experiences that exceed customer expectations. Hence contact lens companies need to find ways to adequately assess customer service perceptions and expectations in order to be competitive. This research sets out to measure service expectations of optometrists with regards to the service that they receive from contact lens suppliers as well as measure service perceptions of optometrists with regards to Ciba Vision. The study also set out to establish the SERVQUAL gap, which causes unsuccessful service delivery (Gap 5) and examine the dimensions i.e. the tangibles, reliability, responsiveness, assurance and empathy which contribute to Gap 5. The study found that on average customers have their high expectations in the responsiveness dimension and their highest perceptions in the assurance dimension. The study also found that gaps resulted in all five of the SERVQUAL dimensions with reliability contributing the most to gap 5. / Thesis (M.B.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.
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The amphetamine years: a study of the medical applications and extramedical consumption of psychostimulant drugs in the postwar united states, 1945-1980Moon, Nathan William 16 November 2009 (has links)
The Amphetamine Years is a history of psychostimulant drugs and their clinical applications in post-World War II American medicine. Comprising such well-known substances as the amphetamines (Benzedrine, Dexedrine), methylphenidate (Ritalin), and phenmetrazine (Preludin), this class of pharmaceuticals has been among the most widely consumed in the past half-century. Their therapeutic uses for a variety of indications such as depression, obesity, and attention-deficit/hyperactivity disorder (ADHD) in children, not to mention their relevance for a number of different medical specialties, reveals that psychostimulants have occupied an important, if underappreciated role in the practice of modern medicine. In this dissertation, I illuminate the various ways in which physicians, particularly psychiatrists, put these drugs to work in clinical practice. In short, I contend that physicians exploited the wide range of physiological and psychological effects of psychostimulants and made a place for them in different therapeutic settings, even ones characterized by competing views and theories about the workings of the human body and mind.
My dissertation is distinguished by two prominent themes. First, I emphasize the clinician perspective as a vehicle for understanding the history of the psychostimulants, as well as related developments in psychiatry, pharmacotherapy, and the political economy of drugs, in the second half of the twentieth century. Scholars such Nicolas Rasmussen, David Courtwright, and Ilina Singh have elucidated the history of psychostimulants by emphasizing how pharmaceutical companies positioned their products in the medical marketplace. My dissertation takes a different, yet complimentary approach by studying clinicians, themselves, to further historical comprehension of the place of these pharmaceuticals within postwar medicine, society, and culture. Second, I advance the concept of "therapeutic versatility" to explain their historical trajectories. The complex set of psychological and physical effects these drugs produced made them ideal for a diverse range of therapeutic applications, which explains why they were embraced by many different medical specialties, why they were marketed by manufacturers for a variety of indications, and why they have enjoyed an enduring therapeutic lifespan, in spite of increasing efforts since the mid-1960s to regulate their availability and control their consumption. In addition to these two overarching themes, I advance five specific arguments in my dissertation. First, I contend that pharmaceutical markets were simultaneously created by the drug industry and clinicians. Pharmaceutical firms' efforts to develop markets for their products have been well documented by historians, but in my dissertation, I underscore the role also played by clinicians in discerning drugs' applications. Second, I argue that twentieth-century psychiatry's conception of illness and therapeutics may not be served best by strictly dividing its history along lines of institutional and outpatient treatment. Third, I demonstrate how the use of psychostimulants by analytically oriented psychiatrists during the 1950s complicates historical notions of paradigm shift from a psychodynamic to biological orientation. Psychotherapy and psychopharmacology were not competing paradigms; in practice, doctors often employed both. Fourth, I assert that an appreciation of psychiatrists' empirical and eclectic approaches to the use of drugs is necessary to comprehend the rise of psychiatric pharmacotherapy in the postwar era. Finally, I contend that in order to understand the relationship between medical applications of psychostimulants and their extramedical consumption, it is necessary to conceive of a plurality of distinct "amphetamine cultures," each characterized by a unique set of relationships between physician-prescribers, patient-consumers, pharmaceutical firms, and political authorities.
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Des Romands et des Alémaniques à la frontière des langues : les cas de Von Roll à Choindez (JU) et de Ciba-Geigy à Marly (FR) /Tendon, Stéphane. January 2004 (has links) (PDF)
Diss. Univ. Basel, 2004. / En libr.: Courrendlin : Editions Communication jurassienne et européenne (CJE). Diss. phil. Basel, 2004.
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