Some types of resource management and simulation games often inadvertently deal with theconcept of resource exploitation which is a natural outcome of emulating real-world systems ina digital environment. Sustainable decision-making is imperative for humanity’s sustainedsurvival and teaching the general populace about sustainability and climate through interactivemedia has proven to be an effective tool in increasing such decision-making. ECO (2018) is agame that deals with a simulated climate that reacts to the player’s actions, this makes it apotential candidate for teaching its players about climate change and sustainable decision-making. This paper looks at ECO (2018) through a close reading with the help of a set ofanalytical lenses to ascertain the player’s relationship with sustainability in the game. The extentto which the game’s simulated climate is interwoven with all other aspects of its progressionshows its potential for being a tool used in sustainability education in spite of the fact that itultimately emphasises innovation over sustainability as the main driver of the player’s decisionmaking.

There is a considerable gap between what scientists argue is necessary to avoid the most dramatic consequences of climate change and what governments around the world are currently achieving with their mitigation strategies and national pledges. This is partly due to the general inability to communicate solutions to climate change in a desirable way. Strategic narratives have been found to be a great tool to improve the effectiveness of climate change communication. Common narratives in climate change communication are the “Gore” narrative, “End of the World” narrative, “Climate Target” narrative and the “Green Living” narrative. Sweden has been considered a leading country in the field of sustainability in recent years. However, the newly formed government does not seem to be overly concerned with improving environmental sustainability, considering that their proposed policies would lead to an increase in greenhouse gas emissions for Sweden for the first time in decades. The Swedish Climate Policy Council has been formed in order to evaluate whether Swedish policies are aligned with Sweden’s national climate targets on an annual basis. This thesis examines recent reports of the Swedish Climate Policy Council through a document analysis in order to estimate the effectiveness of their climate change communication. The reports were coded using framework analysis and corresponding narrative statements were identified and categorized in the above mentioned narrative categories. Relative frequency of different types of narratives is analyzed and, based on recent climate change communication research, recommendations for improvements are given. It has been found that the Swedish Climate Policy Council should create a strategic narrative for climate change communication, based on the values of the current government.

Climate change must be considered one of the most critical issues of the coming decades that poten- tially poses foundational threats to human societies. Aviation has relatively little impact on green- house gas emissions globally, but this picture changes when focusing on emissions of rich industrial states. While being one of the foundations of the modern globalised world, present aviation growth trajectories are untenable. In this thesis, I investigated (a) how discourses about climate change are mediated, amplified and constructed by traditional mass media in Germany and (b) which de- bate configurations lead to political and civil society action on the issue. In particular, I highlighted the underlying ideological currents that influence how journalists discuss issues. This study uses a corpus-assisted approach to critical discourse studies, where statistical insights from large amounts of data are combined with a closer reading of text extracts. It is unique in its methodological breadth and the focus on a non-English-speaking country. The analysis is also angled differently compared to many previous studies insofar as I capture climate in relation to a different topic and not as the main issue. I reproduce previous findings of two periods of intense reporting on the issue with a period of disinterest in between and show that attitudes and ideologies of both the progressive and conservative media outlets have changed considerably over time. This change created a novel debate constellation that proved to be surprisingly robust in the woes of the coronavirus pandemic. Discus- sions moved from a dichotomy between effective climate and economic policy towards a narrative of economic transformation towards innovative industries and technologies. Meanwhile, there was also an increased focus on social consequences and questions of efficacy. The results expand on many of the earlier framing analyses and yield additional insight into effectively drafting and communicating climate policy to appeal to both progressive and conservative target groups. Creating climate poli- cies that are attractive to various strata in the population is essential to avoid polarised debates and assuage climate denialism, tendencies that can already be observed in a variety of countries.

Syftet är att bidra med ökad förståelse kring hur Fridays For Future använder digitala medier samt på vilket sätt de använder det transmediala berättandet för att kommunicera klimatförändringar externt. Kvalitativa intervjuer genomfördes med Fridays For Future medlemmar och resulterade i ett material som bearbetades genom en kvalitativ innehållsanalys. Den netnografiska observationen resulterade i stor mängd data från Fridays For Future kampanjen #Withdrawthecap som bearbetades genom en kvalitativ dataanalys och med stöd av Gambaratos (2013) analytiska överväganden. Utifrån analys och diskussion av studiens resultat drogs slutsatserna att digitala medier används för mobilisering av strejker. Vidare används digitala medier för att snabbt kunna svara på politikers beslut rörande klimatfrågan. Ytterligare dras slutsatsen att transmedial mobilisering används i kommunikationen. I kampanjen #Withdrawthecap används flertalet beståndsdelar som utgör ett transmedialt berättande vilket visar på att berättandeformen används till viss del för att kommunicera klimatförändringar. / How does the social movement Fridays For Future use digital media when communicating their stance on climate change? The study at hand employs qualitative interviews in order to discern how the organisation use digital media and external transmedia storytelling in their fight for climate preservation. Here, representatives of the organisation are interviewed about strategic decisions taken in regards to organisational digital media use. The collected data was categorized using qualitive content analysis. Additionally, a supplementary netnographic study is featured in which the campaign #Withdrawthecap is examined. The netnographic study resulted in a large amount of data, which was processed through a qualitive data analysis with the support of Gambarato's (2013) analytic considerations. This study unveils the prominence of transmedia mobilization. Furthermore, digital media are used to organize strikes and quickly respond to politicians' decisions regarding the climate issue. The #Withdrawthecap campaign uses most of the elements that defines transmedia storytelling which indicate that the narrative form is used to some extent to communicate climate change.