Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2016. / Small, medium and micro enterprises (SMMEs) play a pivotal role in the economy of a country through job creation, development and dealing with the issue of unemployment, all of which affect the government and its citizens. Therefore, it is important that SMMEs operate efficiently and run their businesses effectively in order to grow within their respective sectors. The low rate of success amongst SMMEs in South Africa (SA) over the years indicates that there are factors hindering the efforts of the country’s SMMEs from operating efficiently (Turton and Herrington 2012: 48). One of the factors is poor operational performance which is frequently quoted as a leading cause of failure amongst SMMEs within the manufacturing sector (Urban and Naidoo 2012: 146). Furthermore, the Economic Development and Growth in eThekwini (EDGE) (2013: 37-38) reveals that SMMEs within the textile and clothing manufacturing sector in the eThekwini district generally do not innovate and suffer from a lack of access to financial services. The study population was 94 small and micro enterprises (SMEs) in the textile and clothing manufacturing sector in the eThekwini district. The researcher could not find a data on medium enterprises as prospective participants in the study and obtained only 80 SMEs. A quantitative approach was used in the context of a census study. The study was descriptive and conclusive in nature. The results of the study indicate that SMEs apply innovative processes in their businesses and work at a favourable physical environment within eThekwini district. However, SMEs do not have sufficient access to government financial incentive schemes (GFIS) which could be a factor inhibiting their growth and development. Furthermore, despite the fact that many of the SMEs in the study agreed that assistance from government schemes can enhance their operational performance, almost half of them were not aware of relevant schemes. Therefore, it is important that the government, that is, the Department of Trade and Industry (dti) and Small Enterprise Development Agency (seda) and other relevant government agencies, reach out to as many of these SMEs as possible. This is an opportunity for the SA government to improve their efforts to create more jobs for SA citizens. / M

Thesis (M.Tech.: Business Administration)-Durban University of Technology, 2006 vi, 70 leaves / One of the major problems facing SMME’s in the South African clothing industry is the surge of clothing imported particularly from China, which negatively impacts on the ability of local firms to survive in business. Despite this challenge within the volatile business environment some SMME’s within the clothing industry have been resilient and have remained in business. This survey focused on the existing business strategies of SMME’s within the clothing manufacturing sector of Kwa-Zulu Natal. The main aim of the research was to establish the underlying factors of competitive advantage of SMME’s and to determine the strategic action taken by businesses in order to combat the impact of the sale of imported clothing in South Africa. In addition, an evaluation of the success of these strategic choices was carried out so that future business strategies for SMME’s can be developed to ensure sustainable competitive advantage.

Thesis (MBA)--University of Stellenbosch, 2011. / The South African clothing and textile industry has historically benefited from import substitution industrialisation which protected the industry through tariff and non-tariff barriers from foreign competition. Factors such as the impact of globalisation, our accession to the World Trade Organisation and the associated effects on trade liberalisation changed South Africa‟s trade policy to move towards export lead growth at the threshold of South Africa‟s democracy, which paved the way for increased imports from foreign countries. The opening up of the South African economy to foreign competition negatively impacted on the competitiveness of these industries. The clothing and textile industry has been plagued by various challenges, amongst others, cheap imports especially from China (often illegal), South Africa‟s accelerated tariff reduction programme and currency fluctuations (especially the appreciation of the Rand), which culminated in factory closures and huge job losses. South Africa has since 1994 developed unstructured and uncoordinated sectoral responses to these challenges in the absence of a comprehensive industrial policy. The government‟s response to deal with the challenges facing the clothing and textile industry was to re-impose protectionist measures via import quotas on certain categories of products from China. These measures were intended to protect the industry and provide it with breathing space to reposition itself and regain its competitiveness, retain existing jobs and create additional jobs. The quest to regain global competitiveness should be founded on a combination of measures (e.g. the legislative and institutional environment, infrastructure, skilled workforce, innovation and networking) designed to satisfy consumer tastes and preferences that aims to improve the potential for growth in the medium to long-term. The objective of this research report was to assess whether the introduction of import quotas on Chinese goods positively contributed to the South African clothing and textile industry in regaining a measure of competitiveness and growth. The basis of the study is informed by a series of personal interviews with the key industry stakeholders which focused on examining the state of the industry, especially the impact of import quotas of certain categories of Chinese goods. The results revealed that the impact of import quotas on Chinese goods failed to provide any significant benefits to the clothing and textile industry since: (i) although there was a reduction in imports from China into South Africa in the quota categories, importers merely sourced their products from other low cost countries (e.g. Pakistan, Vietnam, Mauritius); (ii) there was no significant increase in local output and purchases; and (iii) there was no significant reduction in the number of jobs lost and none created during this period. These results although supported by business and other academic literature are contested by both labour and government. One conclusion was that a comprehensive approach should be pursued to arrest the challenges faced by the clothing and textile industry to reposition itself within the global environment to regain its competitiveness. This requires the active participation of all industry stakeholders and the implementation of appropriate strategies and tactics which is sequenced and coordinated to enhance their collective outcomes.

M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology / One important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase expensive and luxury goods to display their social standing. In addition, individuals purchase status products to fulfil their material desires and reinforce their group identity. This is often a case with regards to youth consumers who often purchase expensive, luxury fashionable clothing brands to portray status and impress their peers. This behaviour seems to be trending among township consumers. The township market is a major contributor to the South African economy with an annual spending power of approximately R307-R308 billion. This study sought to investigate the influence of fashion clothing involvement, materialism and group identity on fashion brand status consumption amongst the youth. The research concentrates specifically on township youth consumers aged between 18 to 24 years, located in the Sedibeng district. This study made use of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. Five fieldworkers were selected and received training from the researcher on the purpose of the research as well as the critical elements of fieldwork. Once the training was completed, the questionnaires were distributed by fieldworkers. The questionnaire requested respondents to indicate on a five-point Likert scale the extent of their agreement or disagreement with items designed to measure their status consumption, fashion clothing involvement, materialism and group identity. In addition, the participants were requested to provide certain demographic data. For this study, a sample of 400 township youth individuals, residing within the Sedibeng district, was drawn. From this sample, only 345 questionnaires were usable leading to a response rate of 83 percent. The captured data were analysed using descriptive statistics and inferential statistics comprising of correlation and regression analysis. The findings indicate that fashion clothing involvement significantly and positively predicted status consumption of township youth consumers. Therefore, the results show that fashion-involved consumers are more likely to engage in status consumption. There was a direct relationship between materialism and status consumption. Group identity had a significant positive influence on status consumption. Owing to the high demand for status brands or products by township youth consumers, it is recommended that marketers should tap the market potential of this consumer segment while considering the influence of their reference groups. In addition, their advertisements should emphasise the brand or product’s ability to indicate status. Furthermore, marketers should make use of social media to effectively reach youth consumers. Insights gained from this study will help marketers to better understand township youth consumers, their engagement in status consumption, and their involvement in fashion clothing, which, in turn, should help them tailor their marketing efforts in such a way as to appeal to this segment in an appropriate manner.

Thesis (M.Tech.: Business Administration)-Durban University of Technology, 2006 vi, 70 leaves / One of the major problems facing SMME’s in the South African clothing industry is the surge of clothing imported particularly from China, which negatively impacts on the ability of local firms to survive in business. Despite this challenge within the volatile business environment some SMME’s within the clothing industry have been resilient and have remained in business. This survey focused on the existing business strategies of SMME’s within the clothing manufacturing sector of Kwa-Zulu Natal. The main aim of the research was to establish the underlying factors of competitive advantage of SMME’s and to determine the strategic action taken by businesses in order to combat the impact of the sale of imported clothing in South Africa. In addition, an evaluation of the success of these strategic choices was carried out so that future business strategies for SMME’s can be developed to ensure sustainable competitive advantage.

The challenge of enhancing competitiveness in a globalizing world is a continuous one, requiring action not only on narrow trade policy concerns but also in a complementary area such as the macro-economic environment to human resource management. The present report offers an overall view of the textile and clothing industries' opportunities and constrains. It proposes liberalization of trade policy with China as well as proper macro-economic environments, regulatory structures support to allow these industries to thrive and be/come robust by building an effective and efficient supply chain. / Thesis (MBA)-University of Natal, 2003.

Thesis (MSc)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: An opportunity currently exists for retailers to develop store image strategies to target the female large-size apparel consumer market within the multicultural South African consumer society. This exploratory study set out to generate and describe retail store image attributes perceived as important to the female large-size apparel consumer within the South African context, as well as identifying differences and similarities in the perception of these attributes based on race and age group. The study also aimed to determine if the existing store image attribute groupings by Lindquist (1974-1975:31) is applicable when studying the female largesize apparel consumer. Focus groups were used as method of data collection in this study. The sample population (n=37) consisted of account holders who purchased apparel from a specific large-size apparel retail store during a specific time period. Three race groups, namely Africans, Coloureds, and Whites, as well as three age groups i.e. 20-29, 30-39, and 40-54 year age groups were included. Each focus group was homogenous in race and age composition. A facilitator conducted group discussions by following a focus group schedule. The first part of the discussion generated retail store image attributes deemed important by the focus group participants, followed by the rating of the perceived importance of these attributes using the Schutte Visual Scale. The second part of the discussion generated participants' description of Lindquist's nine identified store image attribute groupings, followed by the rating of the perceived importance of each of these attribute groupings using the Schutte Visual Scale. Transcriptions of all the focus group discussions were made. For the first part of the study the transcriptions were compiled into composite lists and refined based on Lindquist's nine attribute groupings. The aggregate ratings for each specific attribute and attribute grouping were calculated. For the second part of the study's results, the descriptions of each of Lindquist's nine attribute groupings was compiled into a single list of descriptive attributes. The aggregate ratings for each of these attributes groupings were calculated. Respondents perceived Merchandise and Clientele the most important attribute groupings in the analysis of all race and age groups, followed by Service, Post-transaction satisfaction, Promotion and Store atmosphere. Institutional factors and Physical facilities were perceived as the least important attribute groupings. No attributes relating to Convenience were generated. In the analysis of race and age groups, Merchandise and Service, followed by Store atmosphere, were perceived as the most important attribute groupings by most of the focus groups. The specific attributes generated by the different groups showed similarities, whereas the rating and definition of these attributes differed. Lindquist's descriptions of the nine attribute groupings were compared to the descriptions of the respondents. Similarities and differences were identified. Recommendations were made to refine and adapt Lindquist's attribute groupings and descriptions to develop a store image research framework that could be more applicable to the female large-size apparel consumer. This exploratory study provides some insight into the perceived importance of retail store image attributes by the female large-size apparel consumer, given the context of a multi-cultural South African society. Recommendations for future research were made and the implications for retailers were outlined. / AFRIKAANSE OPSOMMING: Daar bestaan tans 'n geleentheid vir kleinhandelaars om 'n winkelbeeld strategie te ontwikkel wat gemik is op die vroulike groter figuur kledingverbruiker binne die multikulturele Suid- Afrikaanse verbruikersamelewing. Hierdie verkennende studie poog om kleinhandel winkelbeeldeienskappe wat deur die vroulike groter figuur kledingverbruiker binne die Suid- Afrikaanse konteks as belangrik beskou word, te genereer en te beskryf, sowel as om die verskille en ooreenkomste in persepsies van die belangrikheid van hierdie eienskappe tussen ras en ouderdomsgroep te identifiseer. Die studie het ook ten doeI om te bepaal of die bestaande winkelbeeldeienskap groeperinge, soos deur Lindquist (1974-1975:31) voorgestel, toepaslik is wanneer die vroulike groter figuur kledingverbruiker bestudeer word. Fokusgroepe is as metode van data-insameling gebruik. Die steekproef (n=37) was rekeninghouers wat aankope gedoen het by 'n bepaalde groter figuur kledingkleinhandelaar binne 'n spesifieke tydsperiode (n=37). Drie rassegroepe naamlik Swartes, Kleurlinge, en Blankes, sowel as drie ouderdomsgroepe te wete 20-29, 30-39, en 40-54-jariges is ingesluit. Elke fokusgroep was homogeen in ras- en ouderdomsamestelling. 'n Fasiliteerder het die fokusgroepbesprekings gevoer deur 'n fokusgroepskedule te volg. Die eerste deel van die bespreking het kleinhandel winkelbeeldeienskappe, wat deur die fokusgroepdeelnemers as belangrik beskou is, gegenereer. Dit is gevolg deur die meting van die respondente se persepsie van die belangrikheid van hierdie eienskappe met behulp van die Schutte Visuele Skaal. Die tweede deel van die bespreking het beskrywings van Lindquist se nege winkelbeeldeienskap groeperinge gegenereer en is gevolg deur die meting van respondente se persepsie van die belangrikheid van hierdie eienskap groeperinge met behulp van die Schutte Visuele Skaal. Transkripsies is van al die fokusgroepbesprekings gemaak. Vir die eerste deel van die studie is die transkripsies in lyste van spesifieke eienskappe saamgestel en georden volgens Lindquist se nege eienskap groeperinge. Die gemiddelde waarde vir elke spesifieke eienskap sowel as vir die eienskap groepering is bereken. Vir die tweede deel van die studie is beskrywings van elk van Lindquist se nege eienskap groepering saamgestel in 'n enkele lys van beskrywende eienskappe. Die gemiddelde waarde vir elk van hierdie eienskap groeperinge is bereken. Respondente beskou Goedere (Merchandise) en Kliëntebasis (Clientele) as die belangrikste eienskap groeperinge in 'n analise van alle ras- en ouderdomsgroepe, gevolg deur Diens (Service), Na-verkoop tevredenheid (Post-transaction satisfaction), Promosie (Promotion) en Winkelatmosfeer (Store atmosphere). Institusionele faktore (Institutional factors) en Fisiese fasiliteite (Physical facilities) is die minste belangrik. Geen eienskappe wat met Gerief (Convenience) verband hou, is gegenereer nie. In die analise van ras- en ouderdomsgroepe is Goedere en Diens, gevolg deur Winkelatmosfeer, as die belangrikste eienskap groeperinge beskou deur meeste van die fokusgroepe. Die spesifieke eienskappe wat deur die verskillende groepe gegenereer is, dui op ooreenkomste, terwyl die gemiddelde waarde en fokus van die eienskappe verskil. Lindquist se beskrywings van die nege eienskap groeperinge is vergelyk met die beskrywings van die respondente. Ooreenkomste en verskille is geïdentifiseer. Voorstelle is gemaak om Lindquist se eienskap groeperinge en beskrywings te verfyn en aan te pas ten einde 'n winkelbeeld navorsingsraamwerk te ontwikkel wat meer toepaslik is op die vroulike groter figuur kledingverbruiker. Hierdie verkennende studie bied insig in die vroulike groter figuur kledingverbruiker se persepsies van die belangrikheid van kleinhandel winkelbeeldeienskappe, gegewe die konteks van 'n multkulturele Suid-Afrikaanse samelewing. Aanbevelings vir verdere navorsing word gemaak en die implikasies vir kleinhandelaars is uitgewys.

Thesis (MComm)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: Understanding and measuring job performance constructs enables organisations to utilise their human resources more effectively. The job performance of workers can be conceptualised on two levels, namely on a job result or outcome level (e.g. sales figures, units produced) and on a behavioural level (e.g. planning a budget, attentiveness to customers). To the extent that the former is within the control of the worker responsible, its success is a function of the worker’s behaviour on the job. Successful performance on the job outcome level for which the job exists thus requires specific levels of performance (i.e., competence) on the behavioural competencies in that the latter complexly determines the former. The level of performance achieved on the outcome level could, however, also recursively feed back onto the level of performance reached on the behavioural competencies. A complex network of causal influences thus exist between the job outcomes for which the job exists and the latent behavioural competency variables. Although this multi-dimensional structural model between job behaviour and job outcomes are widely recognised in theory, it is not often developed or tested in practice. Such models will give credence to performance criteria used as part of performance management and will also assist organisations in selecting and evaluating job success predictors. In addition, these models can serve as diagnostic tools for organisational development. This research study develops and evaluates a performance or competency structural model for branch managers in the clothing retail industry. The results seem to suggest a reasonable good fit for the exogenous model (i.e. competency measurement model), but a poor fit for the endogenous model (i.e. job outcomes measurement model). Due to estimation problems with the endogenous model, multiple regression analysis is used instead of the more appropriate analysis in this case, structural equation modelling, for evaluating the structural model. The regression results confirm the importance of certain competencies in terms of unit performance and provide understanding of the rather complex performance domain. / AFRIKAANSE OPSOMMING: Die verstaan en meet van posprestasie stel organisasies in staat om hul menslike hulpbronne meer effektief te bestuur. Die posprestasie van werkers kan op twee vlakke gekonseptualiseer word, naamlik op ‘n posuitkomsvlak (bv. verkoopssyfers, eenhede geproduseer) en op ‘n gedragsvlak (bv. beplanning van ‘n begroting, oplettendheid teenoor klante). Sukses op die eersgenoemde vlak, in die mate waartoe dit binne die beheer van die verantwoordelike werker is, is ‘n funksie van die werker se gedrag in die werk. Suksesvolle prestasie op die posuitkomsvlak, waarvoor die pos bestaan, vereis dus spesifieke vlakke van prestasie (dws. bevoegdheid) op die gedragsvlak deurdat die laasgenoemde die eersgenoemde op ‘n komplekse wyse bepaal. Die vlak van prestasie behaal op die uitkomsvlak sou egter ook ’n terugvoereffek kon hê op die vlak van prestasie op die gedragsbevoegdhede. ‘n Komplekse netwerk van kousale invloede bestaan dus tussen die posuitkomse waarvoor die pos bestaan en die latente gedragsbevoegdhede veranderlikes. Alhoewel hierdie multi-dimensionele strukturele model tussen werksgedrag en posuitkomste wyd erken word in die teorie, word dit nie algemeen ontwikkel of getoets in die praktyk nie. Sulke modelle sal geloofwaardigheid bied aan prestasiekriteria wat aangewend word as deel van prestasiebestuur en sal ook bydra tot organisasies se seleksie en evaluasie van voorspellers vir possukses. Hierdie modelle kan verder as diagnostiese instrumentasie dien vir organisasieontwikkeling. Hierdie navorsingstudie behels die ontwikkeling en evaluering van ‘n strukturele prestasie- of bevoegdheidsmodel vir takbestuurders in die klere-kleinhandelindustrie. Die resultate blyk ‘n redelike goeie passing aan te dui vir die eksogene (bevoegdheids-) model, maar ‘n swak passing vir die endogene (posuitkoms-) model. As gevolg van beramingsprobleme met die endogene model word meervoudige regressieontleding gebruik in plaas van strukturele vergelykingsmodellering wat ‘n meer toepaslike analise in hierdie geval sou wees. Die regressieresultate bevestig die belangrikheid van sekere bevoegdhede in terme van eenheidsprestasie en werk mee om ‘n redelike komplekse prestasiedomein meer verstaanbaar te maak.

Submitted in fulfilment of the requirements of the degree of Master of Technology: Fashion at the Durban University of Technology, 2014. / Over the past 20 years, it has become necessary for South African clothing companies to raise their operational standards to keep up with international competitiveness. Consequently, it was necessary for companies to invest in technology to improve turnaround time, a case in point being computer-aided design (CAD) pattern-making technology. However, currently, a skills shortage exists in the area of trained CAD pattern-makers. Therefore, the intention of this study was to address the skills shortage of CAD pattern- makers in the KwaZulu-Natal (KZN) clothing industry. A concurrent-nested mixed-methods research method was carried out within a constructivist worldview. These methods were used to, firstly, establish what skills are necessary for CAD pattern-making, and, secondly, to identify the reasons for the skills shortage of CAD pattern-makers in the KZN clothing industry. Different role players from the clothing industry participated in the study. The participants indicated that CAD pattern-making requires a diverse set of skills, which they ranked in order of importance. These skills can now be used as a guide by lecturers, trainers and clothing companies to identify individuals with the required potential to be trained as CAD pattern-makers. The reasons identified by the industry participants for the skills shortage of CAD pattern-makers, needs to be addressed through education, training and remuneration. Since companies have purchased the necessary CAD software, without skilled pattern-makers, the system is underutilized, thereby affecting their profitability and costing the companies reduced profit margins.

Counterfeiting is an illegal activity that continues to boom in the 21st century. Many research studies regarding counterfeiting undertaken in the past have had a strong focus on the supply side of the industry, whereas few studies look to consumer demand and even fewer towards consumer demand for counterfeit products in an emerging African market. The aim of this research study, therefore, was to provide a descriptive analysis of the South African consumers‟ intention to purchase authentic luxury fashion brands versus counterfeit products and secondly, to examine if various demographic groupings differ in their purchase intentions. In order to achieve the research objective, an extensive literary review was conducted on the global counterfeit problem with specific focus on the South African counterfeit industry. The concept and value of branding was highlighted, followed by a discussion on consumer behaviour in conjunction with the decision-making process and the consumers‟ intention to purchase. An empirical study was conducted with UNISA students residing within the areas of Gauteng, KwaZulu-Natal and the Western Cape through a mixed method approach. Qualitative research formed the first leg of the study and assisted in identifying past purchase behaviour of authentic and counterfeit luxury fashion brands. Once identified, these brands were then utilised in a quantitative survey to satisfy the research objectives. The results of this research study indicate that South African consumers‟ have a high intention to purchase authentic luxury fashion brands versus a low intention to purchase counterfeit products. / Business Management / M. Com. (Business Management)