Det moderna samhället och digitaliseringen bidrar till att det virtuella rummet blir en viktig del för många individer och deras vardag. Genom att ständigt ha möjlighet till uppkopplingen på diverse sociala nätverk har digitaliseringen bidragit till att face-to-face interaktioner allt oftare byts ut mot virtuella interaktioner. Genom face-to-face interaktioner påverkar individen sina val och agerande med hjälp av sin omgivning. Syftet med den här studien är att undersöka om individen blir socialt påverkad genom att följa Instagramkonton som fokuserar på träning. Studien avser att undersöka om den sociala påverkan som normalt sätt sker genom verbala gester i face-to-face interaktion således kan ske på liknande sett genom digital interaktion. Genom att studera påverkan i digital form så ska vi undersöka om någon form av attitydförändring samt motivation uppstår hos de individer som väljer att följa Instagramkonton som fokuserar på träning.Resultatet av studien indikerar att individen blir påverkad medvetet, omedvetet, positivt och negativt av att följa träningsinspirationskonton på Instagram. Resultatet visar även att individer känner ångestkänslor när de exponeras för träningsinspirationsbilder. Social prestige uppnås genom att individen utvecklar en vältränad kropp. Misslyckas individen med att få en vältränad kropp skapas det ytterligare ångestkänslor hos individen.

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Orientador: Márcia Regina Capelari Naxara / Resumo: Este trabalho tem como objeto de análise os oficiais da Guarda Nacional no atual Estado de Minas Gerais, em especial na cidade de Mariana. A Guarda Nacional foi uma milícia criada pelos liberais durante a Regência e participou ativamente da vida institucional do Brasil no processo de formação do Estado Nacional no oitocentos. Neste sentido, pretendemos evidenciar o sistema eletivo para o oficialato da milícia cívica como um mecanismo de teste do prestígio social dos oficiais civis, no período entre 1831 e 1850, numa tentativa de esmiuçar o microcosmo social dos indivíduos arregimentados no afã do espírito de associação territorial do Império e de legitimidade do Estado / Abstract: This paper broaches the National Guard's officers in the present State of Minas Gerais in the special city of Mariana. The National Guard was a militia created by liberals during the Regency and participated actively in the institutional life of Brazil in the National State's formation process in eighteen hundred. So, this paper intends to show the officers's election of civic militia as a test mechanism of officers's social prestige, in the period between 1831 and 1850, trying to research about the social microcosmos of individuals enlisted in association spirit of Empire territory and State's legitimacy / Mestre

Made available in DSpace on 2014-06-11T19:26:21Z (GMT). No. of bitstreams: 0 Previous issue date: 2004-06-03Bitstream added on 2014-06-13T19:25:38Z : No. of bitstreams: 1 saldanha_fhd_me_fran.pdf: 957255 bytes, checksum: 94db9988f7a759e091e975acdda5b57e (MD5) / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Universidade Estadual Paulista (UNESP) / Este trabalho tem como objeto de análise os oficiais da Guarda Nacional no atual Estado de Minas Gerais, em especial na cidade de Mariana. A Guarda Nacional foi uma milícia criada pelos liberais durante a Regência e participou ativamente da vida institucional do Brasil no processo de formação do Estado Nacional no oitocentos. Neste sentido, pretendemos evidenciar o sistema eletivo para o oficialato da milícia cívica como um mecanismo de teste do prestígio social dos oficiais civis, no período entre 1831 e 1850, numa tentativa de esmiuçar o microcosmo social dos indivíduos arregimentados no afã do espírito de associação territorial do Império e de legitimidade do Estado / This paper broaches the National Guard’s officers in the present State of Minas Gerais in the special city of Mariana. The National Guard was a militia created by liberals during the Regency and participated actively in the institutional life of Brazil in the National State’s formation process in eighteen hundred. So, this paper intends to show the officers’s election of civic militia as a test mechanism of officers’s social prestige, in the period between 1831 and 1850, trying to research about the social microcosmos of individuals enlisted in association spirit of Empire territory and State’s legitimacy

M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology / One important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase expensive and luxury goods to display their social standing. In addition, individuals purchase status products to fulfil their material desires and reinforce their group identity. This is often a case with regards to youth consumers who often purchase expensive, luxury fashionable clothing brands to portray status and impress their peers. This behaviour seems to be trending among township consumers. The township market is a major contributor to the South African economy with an annual spending power of approximately R307-R308 billion. This study sought to investigate the influence of fashion clothing involvement, materialism and group identity on fashion brand status consumption amongst the youth. The research concentrates specifically on township youth consumers aged between 18 to 24 years, located in the Sedibeng district. This study made use of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. Five fieldworkers were selected and received training from the researcher on the purpose of the research as well as the critical elements of fieldwork. Once the training was completed, the questionnaires were distributed by fieldworkers. The questionnaire requested respondents to indicate on a five-point Likert scale the extent of their agreement or disagreement with items designed to measure their status consumption, fashion clothing involvement, materialism and group identity. In addition, the participants were requested to provide certain demographic data. For this study, a sample of 400 township youth individuals, residing within the Sedibeng district, was drawn. From this sample, only 345 questionnaires were usable leading to a response rate of 83 percent. The captured data were analysed using descriptive statistics and inferential statistics comprising of correlation and regression analysis. The findings indicate that fashion clothing involvement significantly and positively predicted status consumption of township youth consumers. Therefore, the results show that fashion-involved consumers are more likely to engage in status consumption. There was a direct relationship between materialism and status consumption. Group identity had a significant positive influence on status consumption. Owing to the high demand for status brands or products by township youth consumers, it is recommended that marketers should tap the market potential of this consumer segment while considering the influence of their reference groups. In addition, their advertisements should emphasise the brand or product’s ability to indicate status. Furthermore, marketers should make use of social media to effectively reach youth consumers. Insights gained from this study will help marketers to better understand township youth consumers, their engagement in status consumption, and their involvement in fashion clothing, which, in turn, should help them tailor their marketing efforts in such a way as to appeal to this segment in an appropriate manner.

Malgré le fait que le statut social soit reconnu comme ayant une forte influence sur l’aptitude, les facteurs affectant le statut social et les changements de ce statut demeurent peu connus. De plus, les études sur la dominance ayant un lien avec l’agressivité portent rarement sur des femelles. Nous étudierons ces aspects en utilisant Neolamprologus pulcher, un poisson à reproduction coopérative du lac Tanganyika. La probabilité d’ascension sociale était manipulée sur le terrain et les changements physiologiques et comportementaux, ainsi que le niveau plasmatique de testostérone, associé avec l’ascension à la dominance de femelles subordonnées étaient caractérisés. Le degré de coopération et la masse étaient supérieurs chez les femelles ascendantes par rapport aux femelles non-ascendantes d’un même groupe social. Après une semaine d’ascension sociale, les femelles ascendantes ne différaient pas comportementalement, mais différaient physiologiquement des femelles dominantes. Les femelles dominantes, ascendantes et subordonnées ne différaient pas quant au niveau de testostérone plasmatique. Comprendre les bénéfices des comportements coopératifs pour les subordonnés a longtemps posé un problème évolutif. Nos résultats impliquent que les comportements coûteux métaboliquement peuvent avoir été sélectionnés en améliorant l’aptitude future via l’héritage du territoire et du statut social. De plus, le degré de coopération pourrait être un signal de qualité détecté par les compétiteurs et les collaborateurs. / Although social rank is known to have a strong influence on fitness, factors affecting rank and changes in rank remain poorly understood. In addition, studies of dominance and its relation to aggression rarely focus on females. We address these issues in this study using Neolamprologus pulcher, a cooperatively breeding fish species from Lake Tanganyika. The probability of social ascension was manipulated in the field and the physiological and behavioural changes as well as plasma testosterone level associated with subordinate female ascension were characterized. Both helping effort (degree of cooperation) and body size were greater in ascending versus paired same social group non-ascending females. After one week of social ascension, ascending females did not differ behaviourally but were physiologically different (higher body condition, smaller, lighter) from dominant females. Dominant, ascending females and subordinate females did not differ in plasma testosterone levels. Understanding the benefits of helping behaviour for subordinates has long been an evolutionary challenge and our results imply that this costly metabolic behaviour may have been selected by enhancing future fitness via territory and rank inheritance. Furthermore, helping effort could be a signal of quality detected by both competitors and collaborators.

Malgré le fait que le statut social soit reconnu comme ayant une forte influence sur l’aptitude, les facteurs affectant le statut social et les changements de ce statut demeurent peu connus. De plus, les études sur la dominance ayant un lien avec l’agressivité portent rarement sur des femelles. Nous étudierons ces aspects en utilisant Neolamprologus pulcher, un poisson à reproduction coopérative du lac Tanganyika. La probabilité d’ascension sociale était manipulée sur le terrain et les changements physiologiques et comportementaux, ainsi que le niveau plasmatique de testostérone, associé avec l’ascension à la dominance de femelles subordonnées étaient caractérisés. Le degré de coopération et la masse étaient supérieurs chez les femelles ascendantes par rapport aux femelles non-ascendantes d’un même groupe social. Après une semaine d’ascension sociale, les femelles ascendantes ne différaient pas comportementalement, mais différaient physiologiquement des femelles dominantes. Les femelles dominantes, ascendantes et subordonnées ne différaient pas quant au niveau de testostérone plasmatique. Comprendre les bénéfices des comportements coopératifs pour les subordonnés a longtemps posé un problème évolutif. Nos résultats impliquent que les comportements coûteux métaboliquement peuvent avoir été sélectionnés en améliorant l’aptitude future via l’héritage du territoire et du statut social. De plus, le degré de coopération pourrait être un signal de qualité détecté par les compétiteurs et les collaborateurs. / Although social rank is known to have a strong influence on fitness, factors affecting rank and changes in rank remain poorly understood. In addition, studies of dominance and its relation to aggression rarely focus on females. We address these issues in this study using Neolamprologus pulcher, a cooperatively breeding fish species from Lake Tanganyika. The probability of social ascension was manipulated in the field and the physiological and behavioural changes as well as plasma testosterone level associated with subordinate female ascension were characterized. Both helping effort (degree of cooperation) and body size were greater in ascending versus paired same social group non-ascending females. After one week of social ascension, ascending females did not differ behaviourally but were physiologically different (higher body condition, smaller, lighter) from dominant females. Dominant, ascending females and subordinate females did not differ in plasma testosterone levels. Understanding the benefits of helping behaviour for subordinates has long been an evolutionary challenge and our results imply that this costly metabolic behaviour may have been selected by enhancing future fitness via territory and rank inheritance. Furthermore, helping effort could be a signal of quality detected by both competitors and collaborators.