Made available in DSpace on 2016-04-26T18:14:05Z (GMT). No. of bitstreams: 1 Francisco Sergio Barbosa da Silva.pdf: 15404087 bytes, checksum: 285916653d969678f1ae0f48ce4417ea (MD5) Previous issue date: 2014-04-28 / The object of this research work is to study the tabletop book and its role in the market. The tabletop book, also known as the coffee table book, belongs to a generic category of works that are marked, first, by their esthetic characteristics and by the use that is made of them. Since they have appealing titles, and artistic and luxurious finishing, they become products to be admired and appreciated, and are displayed prominently, instead of arranged, even hidden, on bookshelves. Thus, they function as part of a device for socio-cultural acknowledgment, promoting and revealing those who put the books on display. That feature leads us to the thesis that these works are the editorial symbol of their times, the so-called society of the spectacle (DEBORD). In a world accustomed to the hyper-production of images, we are interested in investigating to what point the works that are notable for their visual and physical impacts can contribute to the discussion regarding print/digital reproduction, considering that tabletop books are basically are justified by their body and not only by their contents, and they might cease to exist, if put into a form other than what is currently used. This study deals with the following main themes: a) insertion of the object in modern/contemporary society, in light of media and cultural phenomena (ADORNO, AGAMBEM, BAUDRILLARD, DEBORD, DELEUZE, ECO,FOUCAULT, FLUSSER, JAMESON, LIPOVETSTKY, McLUHAN, PERNIOLA, WILLIAMS); b) insertion of the object in the historiography of books and of the editorial market (BURKE, CHARTIER, DARNTON, EPSTEIN, SCHIFFRIN, THOMPSON): c) treatment of the book as a product that is symbolic (BOURDIEU), fetishistic (HAUG, RÜDIGER), and of specific value (BENJAMIN, GORZ); d) use of the body concept, based on Bodymedia Theory (KATZ and GREINER). In order to show how tabletop books came into existence and became established, a case study was done of one of the world-renowned publishing companies that best represents this category, Germany s TASCHEN, known as The king of the coffee table book . The state of the art of the polemics regarding the current transformations of the editorial market does not deal specifically with tabletop books, despite being a phenomenon of today s society, which is on display in homes, reception areas, stores, and style and decoration publications / Esta pesquisa tem como objeto de estudo o livro de mesa e seu papel no mercado. Livro de mesa, também chamado de coffee table book, pertence a uma categoria genérica de obras que se destacam, primeiramente, pelas características estéticas e pelo uso que se faz delas. Por serem títulos chamativos, com acabamento artístico e luxuoso marcante, tornam-se produtos de apreciação e até culto, ficando expostos em lugar de destaque, em vez de acomodados em estante. Funcionam, assim, como parte de um dispositivo (AGAMBEM) de reconhecimento sociocultural, promovendo e revelando quem os expõem. Tal característica nos impulsiona a trabalhar com a hipótese de que essas obras são o símbolo editorial do seu tempo, a dita sociedade do espetáculo (DEBORD). Num mundo de hiperprodução de imagens, nos interessa investigar em que medida as obras que se notabilizam pela visualidade e fisicalidade podem contribuir para a discussão sobre o impresso/digital, considerando que os livros de mesa se justificam, fundamentalmente, pelo corpo, e não apenas pelo conteúdo, deixando de existir em outra forma que não seja a atual. Este estudo articula os seguintes eixos temáticos: a) inserção do objeto na sociedade moderna/contemporânea, à luz de fenômenos midiáticos e culturais (ADORNO, AGAMBEM, BAUDRILLARD, DEBORD, DELEUZE, ECO, FOUCAULT, FLUSSER, JAMESON, LIPOVETSTKY, McLUHAN, PERNIOLA, WILLIAMS); b) inserção do objeto na historiografia do livro e do mercado editorial (BURKE, CHARTIER, DARNTON, EPSTEIN, SCHIFFRIN, THOMPSON): c) tratamento do livro como produto simbólico (BOURDIEU), fetichista (HAUG, RÜDIGER) e de valor específico (BENJAMIN, GORZ); d) uso do conceito de corpo a partir da Teoria Corpomídia (KATZ e GREINER). Para mostrar como os livros de mesa surgiram e se consolidaram, foi realizado o estudo de caso de uma das editoras mundialmente conhecidas que melhor representam essa categoria, a alemã TASCHEN, tida como The king of coffee table book . O estado da arte da polêmica sobre as transformações atuais do mercado editorial não contempla especificamente o livro de mesa, apesar de ser um fenômeno da sociedade atual, em destaque em casas, recepções, lojas e editoriais de estilo e decoração

Åtta semi-strukturerade djupintervjuer genomfördes i syfte att kartlägga svenska formgivares och förlagsanställdas strategiska och kreativa arbetsprocess samt olika attityder vid arbetet med praktverk och coffee table-böcker. Dessa böckers termer och definitioner diskuterades även, samt boktypens förut-sättningar och utmaningar på marknaden. I denna rapport presenteras funna teman rörande dessa tankemönster och attity-der, samt en generell beskrivning av arbetsprocessen. Produktionen av coffee table-böcker och praktverk fanns vara komplex på grund av att den involverade många personer, tog lång tid i anspråk, var kost-sam och hade relativt små vinstmarginaler vilket därmed kunde förenas med vissa risker. Respondenterna upplevde generellt arbetet som spännande, roligt och givande.Studien belyser även förekomsten av en viss diskrepans vad gäller associationerna till termerna ”coffee table-bok” och ”praktverk”. Coffee table-böcker ansågs främst av de förlagsanställda ha ett innehåll av lägre kvalitet jämfört med det hos ett praktverk. / Semi-structured, in-depth interviews with eight Swedish graphic designers and employees at publishing houses were carried out with the purpose of mapping the strategic and creative work process of producing Coffee table books and Luxury works (Swedish praktverk), as well as respondents attitudes towards these processes.The three main steps identified in the process are presented and compared to results in previous studies. The production of these books was found to be complex due to the number of people involved, the time required, the costs involved and the relatively small profit margins.  All of which increase the exposure to certain risks.  The re-spondents however found the work to be exciting, enjoyable and fulfilling.In addition to this the study discovered the inconsistency between the definition of “Coffee table book” and “Luxury work” and what was found to be the com-monly accepted understanding of these.  This applied particularly to the term “Coffee table book,” where some respondents associated the term to a lower standard of literature. The terms and definitions of these books will be dis-cussed as well as the market condition described by the respondents.