Thesis (Master)--İzmir Institute of Technology, İzmir, 2004. / Includes bibliographical references (leaves 113).

The study is concerned with the conceptual structure and content of the framework for characterising user-product interaction, proposed under the title – ‘Product Semantics’. The sources for the critique of design, from which the framework is derived, are identified and analysed, and the substantive theoretical and methodological content given initial consideration in terms of the deployment of the central concept of ‘meaning’, and the principal theoretical approaches adopted in the analysis of meaning and semantic concepts generally. The commitment to a cognitive and experiential approach to user-interaction is established and the concepts central to the framework, and requiring more detailed analysis, are identified. The core of the study consists in an analysis of the sequence of concepts and contexts that are chiefly used in the theoretical articulation of the framework, including - function, affordance, categorisation, artefacts, meaning and expression - of which the concept of affordance is central to the structure. On the basis of the initial consideration of the structure and content of the scheme, and in the light of the analysis of concepts, the explanatory structure of the framework is established. It is argued that the core commitment to an experiential and cognitive account, and the form of the explanatory structure, are jointly incompatible with the conceptual content of the framework, particularly in respect of the pivotal role of the concept of affordance. Proposals are advanced for an alternative interpretation which addresses the central issues of consistency and coherence, and which suggests an alternative approach to the conceptual characterisation of the framework and the form of the explanatory hierarchy. The implications of the framework, and the proposed alternative interpretation, are considered in respect of their application in shaping approaches to the development of design theory and methodology, and the experiential aspect of semantics and cognition.

Orientador: Wilson Florio / Dissertação (mestrado) - Universidade Estsadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-21T06:54:31Z (GMT). No. of bitstreams: 1 Mateus_RafaelPeres_M.pdf: 43958088 bytes, checksum: b8236ad988604ecfb52a65ed695c932a (MD5) Previous issue date: 2012 / Resumo: Até recentemente boa parte do entendimento sobre a criatividade foi realizada a partir do espectro da inspiração. Por meio desse pensamento, todo e qualquer projeto de arquitetura que fosse digno de relevância seria visto como o produto do "talento nato" do arquiteto. Entretanto, nos últimos sessenta anos, pesquisas que investigam os processos cognitivos possibilitaram um novo entendimento de como se dá o processo de criação. Nesse contexto, a psicologia da cognição tem auxiliado a compreensão das ações cognitivas realizadas durante o processo de concepção de projeto, e também o papel que os meios de representação possuem na materialização de idéias e na aquisição de conhecimentos. Paralelamente, estudos recentes têm apontado a importância dos croquis realizados pelos arquitetos no momento em que concebem suas propostas arquitetônicas. A partir desses pressupostos, duas questões se apresentam: de que maneira os croquis têm a capacidade de contribuir na formulação de hipóteses e soluções de projeto, e como eles se inserem na intricada rede de conexões existentes nas ações cognitivas durante o processo de criação? Evidentemente que muitas dessas conexões ocorrem no interior da mente dos arquitetos, o que dificulta sua identificação de maneira adequada. Contudo, importantes ações resultantes dos processos cognitivos podem ser analisadas a partir dos registros gráficos realizados durante o processo de projeto. Por meio de procedimentos claros, baseados em protocolos de análise, é possível identificar e refletir sobre a importância que os croquis de concepção possuem no desenvolvimento da expertise e da criatividade em arquitetura. Para tanto, foram selecionados seis arquitetos, com diferentes tempos de imersão profissional, para realizar um projeto de arquitetura. Eles foram monitorados em laboratório por meio de gravações em áudio e vídeo, e todo o material resultante foi digitalizado e pormenorizadamente analisado nesta pesquisa. Os resultados obtidos demonstram que os croquis de concepção catalisam ideias, potencializam a criatividade e corroboram sua importância como um meio eficaz para a solução do projeto. Portanto, esta pesquisa contribui para o debate sobre a criatividade e a prática de projeto em arquitetura, e os fatores que fundamentam a aquisição da expertise / Abstract: Until recently much of the understanding of creativity was performed from the spectrum of inspiration. Through this thinking, any architectural project that was worthy of relevance would be seen as the product of "talent" of the architect. However, in the last sixty years, researches investigating the cognitive processes enabled a new understanding of how the process of creation takes place. In this context, the psychology of cognition has aided the understanding of cognitive actions performed during the project design, and also the role that the ways of representation in the materialization of ideas and knowledge acquisition. In addition, recent studies have pointed out the importance of sketches made by the architects when they design their architectural proposals. From these assumptions, two questions up surge: how do sketches have the ability to contribute to the formulation of hypotheses and design solutions, and how do they fit into the intricate network of connections existing in the cognitive actions during the creation process? Of course, many of these connections occur within the minds of architects, which complicates their identification properly. However, important actions resulting from cognitive processes can be analyzed from the graphic depictions made during the design process. Through clear procedures, based in protocols of analysis, it is possible identifying and reflecting about the importance that design sketches have in the development of expertise and creativity in architecture. Therefore, six architects were selected, with different professional immersion time, to realize an architectural project. They were monitored in the laboratory through audio and video recordings, and all the resulting material was scanned and analyzed in detail in this research. The results show that the sketches catalyze ideas, enhance creativity and confirm its importance as an effective way for solving the project. Therefore, this research contributes to the debate on creativity and design practice in architecture, and the factors that underlie the acquisition of expertise / Mestrado / Artes Visuais / Mestre em Artes Visuais