Studies that have investigated college choice factors for high-achieving students repeatedly cite academic reputation as one of the top indicators of choice but have not indicated why some high-achieving students choose to attend universities with a less prestigious reputation than the more highly prestigious options available to them. The purpose of this study was to examine whether differences exist between traditional-aged high achieving students who choose to attend higher-tiered universities and their peers who choose to attend lower-tiered universities. Independent variables were selected based upon Hossler and Gallagher's (1987) three-stage model and previous research findings in the literature and grouped according to: (1) students' individual and family characteristics, including ethnicity, gender, parents' education level, and family income; (2) institutional characteristics, including financial considerations and academic reputation; and (3) the influence of others, including parents, relatives, teachers and counselors. The sample was drawn from the 97 universities which administered the CIRP Freshman Survey in 2004. Data were used for students who were attending their first choice college located more than 100 miles from home. Data were used from students who had received scores at or above 660 on the SAT Verbal, and scores at or above 670 on the SAT Math. For students who did not report scores for both SAT verbal and SAT math, the researcher accepted data from students reporting an ACT composite score of 30 or higher. In addition, in order for their data to be used, students were required to have an A or A+ average in high school. Results were reported as (1) frequencies and descriptive statistics, (2) a correlation matrix, and (3) multiple regression models. The study found the availability of financial aid to be the most important factor in predicting whether students will attend a higher-tiered or lower-tiered university. Although college costs and academic reputation were found to be significant predictors of the tier level of university attended, they were of secondary importance compared with the attention to financial aid by high achieving students.

College recruitment practices have remained stagnant for quite some time. However, due to decreases in state funding and hypercompetitive applicant pools colleges must adapt their recruitment practices to remain competitive. Due to precautions and social distancing guidelines which occurred in 2020 caused by the coronavirus pandemic, college information sessions, college fairs, campus tours and other recruitment events were suspended. As such, admissions administrators were forced to rely on virtual recruitment practices, including virtual campus tours, to recruit applicants. Virtual campus tours allow colleges to expand their applicant pool by engaging with prospective students, who may not possess the required finances or ability to travel to campus. While considerable research has centered on the factors that influence the college choice process, there is a lack of research pertaining to virtual campus tours. This study reviews the influence of virtual campus tours in the college choice process by interviewing 13 matriculated college students about their experiences with virtual campus tours. This qualitative phenomenological study focuses on the role of virtual campus tours in the college choice model and their influence on perceived levels of student-institution fit.