A logo lies central in an organisation's visual identity system and it is a way of communicating fundamental aspects about the organisation, such as the organisation personality or the organisation's mission and vision. The logo, or corporate visual identity, could be seen as the organisation's visual shorthand that summarises these fundamental aspects. A design element such as colour can be an expressive tool in terms of visual identity. The use of a particular colour in the logo of an organisation conveys a specific message about that company's identity and personality through the meaning and symbolism that is attached to the colour. The corporate colour scheme of an organisation can also aid in communication without being displayed in context of the visual identity. The combination of both verbal communication such as text, and visual communication such as images, through a design element like colour, could provide an effective method of conveying information. The nature of this study is descriptive. It examined the role played by colour in an organisation's visual identity as a communication tool. The study followed a qualitative approach, making use of a literature study and a case study approach. In the literature study, the role of the graphic designer, the visual identity and a design element like colour in the context of corporate communication were examined. The sources of evidence used for the case study approach, were questionnaires, as well as a colour analysis of the corporate colour schemes of each of the selected case organisations as utilised in their visual identities. The research project attempted to determine the role of colour as communication, as well as the motivation behind the use of a particular colour, should such a motivation exist, and the communication intended behind each colour. The project also attempted to determine the target markets at which the communication is aimed; the research done by each of the case organisations regarding colour symbolism and the suitability of the colour regarding the target markets; and the importance attached to colour as a communication tool. These questions were investigated through the use of the questionnaires. The colour analysis was done to function as a control mechanism to, for example, determine whether the intended message behind colour correlated to the perceived message as determined by the colour analysis. The results from the questionnaires and colour analysis used in the study showed that colour does play an important role in the selected case organisation's visual identities. The results of the study also found, however, that regardless of how important colour was viewed as a method of communication by the respondents, certain factors exist which influence the effectiveness of colour as a communication tool. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2004.

A logo lies central in an organisation's visual identity system and it is a way of communicating fundamental aspects about the organisation, such as the organisation personality or the organisation's mission and vision. The logo, or corporate visual identity, could be seen as the organisation's visual shorthand that summarises these fundamental aspects. A design element such as colour can be an expressive tool in terms of visual identity. The use of a particular colour in the logo of an organisation conveys a specific message about that company's identity and personality through the meaning and symbolism that is attached to the colour. The corporate colour scheme of an organisation can also aid in communication without being displayed in context of the visual identity. The combination of both verbal communication such as text, and visual communication such as images, through a design element like colour, could provide an effective method of conveying information. The nature of this study is descriptive. It examined the role played by colour in an organisation's visual identity as a communication tool. The study followed a qualitative approach, making use of a literature study and a case study approach. In the literature study, the role of the graphic designer, the visual identity and a design element like colour in the context of corporate communication were examined. The sources of evidence used for the case study approach, were questionnaires, as well as a colour analysis of the corporate colour schemes of each of the selected case organisations as utilised in their visual identities. The research project attempted to determine the role of colour as communication, as well as the motivation behind the use of a particular colour, should such a motivation exist, and the communication intended behind each colour. The project also attempted to determine the target markets at which the communication is aimed; the research done by each of the case organisations regarding colour symbolism and the suitability of the colour regarding the target markets; and the importance attached to colour as a communication tool. These questions were investigated through the use of the questionnaires. The colour analysis was done to function as a control mechanism to, for example, determine whether the intended message behind colour correlated to the perceived message as determined by the colour analysis. The results from the questionnaires and colour analysis used in the study showed that colour does play an important role in the selected case organisation's visual identities. The results of the study also found, however, that regardless of how important colour was viewed as a method of communication by the respondents, certain factors exist which influence the effectiveness of colour as a communication tool. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2004.

The aim of this essay is to examine the symbolism of six thematically important colours in F. Scott Fitzgerald’s The Great Gatsby and how they are connected to the characters, plot, and themes. I will demonstrate the significance of colour by making an analysis of the meaning, pattern, and change of the six colours. Utilizing colour symbolism in literature is a method that illustrates and narrates information beyond the literal sense. Colour consists of multiple meanings and has the quality of being ambiguous. The juxtaposition in colour and its symbolism reflects the ever-changing and multifaceted stages in life. / Syftet med denna uppsats är att undersöka symboliken i sex tematiskt viktiga färger i F. Scott Fitzgeralds Den Store Gatsby och hur de är kopplade till karaktärerna, handlingen, och teman. Jag kommer att visa färgens betydelse genom att göra en analys av syftet, mönstret, och förändringen i dessa sex färger. Att utnyttja färgsymbolik i litteratur är en metod som målar och berättar information bortom den bokstavliga meningen. Färg består av flera konnotationer och har egenskapen att vara tvetydig. Juxtapositionen i färg och dess symbolik speglar de ständigt föränderliga och mångfacetterade stadierna i livet.

Abstract:Uniquely amongst the earliest writing systems, the Egyptian hieroglyphic script was sometimes enhanced by colouring the signs. This was not done in an arbitrary fashion, but was conventional, with each colour used in a conscious attempt either at materialism, naturalism, semi-naturalism or as a metaphor. This study aims to shed some light on the processes involved in writing in colour. The methodology, theory, analysis and extended commentary are to be found in Volume 1.The study shows that a polychrome canon was in use, in a remarkably coherent and stable fashion, during some two thousand five hundred years, from the Old Kingdom right through to the Ptolemaic period. A palaeography, showing the best examples of each hieroglyph together with a brief commentary, forms the whole of Volume 2. These exemplars are taken from a database of polychrome hieroglyphs: a collection of over three thousand six hundred signs extracted from fifty-two monumental inscriptions. They cover 67% of all the hieroglyphs found in Gardiner’s sign list. Those signs in the collection that possess coloured images can all be found in Volume 3. The palaeography is intended to be a practical tool, as is the application created in order to facilitate the navigation, consultation and update of the database.In the process of analysing this data, several commonly held ideas about colour symbolism and the identification of certain hieroglyphs were brought into question and rectified, where possible. However, many unanswered questions remain, leaving the door open to further fascinating research. / Doctorat en Langues, lettres et traductologie / info:eu-repo/semantics/nonPublished