While it has been argued in the past that organisational (re-)production of (foreign) media texts leads to a loss of creative value and that the translation robs the originals of their artistic status, this thesis argues that media are socially constructed entities that carry a multitude of voices encoded in their content and format. It thus does not focus on translation of a media text, in which a translator, re-writer and editors are involved, in terms of a textual comparison but as a practice carried out as integral part of the process of production. So are a multitude of other internal (marketing, public relations and sales) and external (laws, audiences, business environment) factors and voices. The thesis thus employes notions of polysemy to reflect on the different aspects encoded within the medium due the different approaches and interest the various areas of localisation are bound by. It thus breaks down the workflow into three different localisation stages: divided stages, during which specialists focus on singular aspects of production; the recreation of context, both in terms of the physical medium itself and the placement of it in a larger meta text; and finally the active framing and placing of the product in the local marketplace. At the end this internal focus is juxtaposed with those of external stakeholders. This approach will be framed by using organisational localisation of manga in Germany and the USA as an examplar. Following a print medium through production allows the steps to become visible since every step is accompanied by a tangible object reflecting said stage.

Batman has become a fixture in the popular consciousness of America. Since his first publication in Detective Comics #27 in 1939, he has never ceased publication, appearing in multiple titles every month as well as successfully transitioning into other media such as film and television. A focused analysis of the character will reveal that Batman has achieved and maintained this cultural resonance for almost seventy years by virtue of attaining the status of a postmodern American mythology. In both theme and function, Batman has several direct connections to ancient mythology and has adapted that form into a distinctly American archetype. And as a popular cultural symbol, he has shown remarkable malleability to reflect the attitudes of his contemporary culture. An examination of Batman's enduring and changing characteristics will reveal insights into American values, culture and history during the twentieth and into the twenty-first centuries.

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Thesis (MA)--University of Stellenbosch, 2005. / Please refer to full text for abstract

published_or_final_version / Modern Languages and Cultures / Master / Master of Philosophy

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Thesis (M.A.)--Georgia State University, 2007. / Title from file title page. Chris Kocela, committee chair; Paul Schmidt, Michael Galchinsky, committee members. Electronic text (95 p. : ill. 9some col.)) : digital, PDF file. Description based on contents viewed Nov. 16, 2007. Includes bibliographical references (p. 78-81).

Thesis (Ph. D.)--University of Adelaide, 1990. / Typescript. Includes bibliographical references (in v. 3).