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Action research as a research method : new marketing approaches using digital telephonySmith, Rodney M. January 2008 (has links)
The purpose of this thesis is to explore the following research question: How does action research serve as a research method in the discipline of Communications? Specifically, this study will approach the question by analyzing existing literature on action research and also performing an action research trial of a new marketing approach using digital telephony. The study finds that action research has a combination of four characteristics that make it a discrete method of research. Action research involves collaboration, invokes change, requires a researcher's vested interest, and allows a kind of knowing that can only come from direct involvement in a change. / Department of Telecommunications
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Towards a practical public-key cryptosystem.Kohnfelder, Loren M January 1978 (has links)
Thesis (B.S.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1978. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ENGINEERING. / Bibliography: leaf 51. / B.S.
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Application of statistical methods to communication problemsJanuary 1950 (has links)
[by] Y.W. Lee. / Bibliography: p. 39. / Army Signal Corps Contract No. W-36-039 sc-32037, Project No. 102B. Dept. of the Army Project No. 3-99-10-022.
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Impact of presentation medium and message length on the persuasiveness of case history and statistical informationHoffman, Bonnie Marie 01 January 1988 (has links)
No description available.
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The effects of media richness on communication competency ratings in an organizationLahti, Michele Lynn 01 January 1998 (has links)
This study investigated how a medium's richness, the type of organizational communication message, and organizational level of the respondent affected two dimensions of communication competence: appropriateness and effectiveness. In total, 93 employees of a single organization responded to a three-part questionnaire that posed episode specific questions assessing the competence that they would attribute to the use of each of five media in each of the three episodes. Research questions addressed the effects of the richness of five media (face-to-face; voice mail; electronic mail; written memo; and typed document) on communication effectiveness and appropriateness ratings when episodes involving production-, innovation-, and maintenance-type organizational functions were considered. Also considered as an independent variable was respondent occupation level (physical, clerical, managerial) to determine if ratings of communication competency change given the organizational level of the respondent. A 3 x 3 x 5 factorial analysis of variance (AN OVA) was employed to analyze the effect of the three independent variables on perceived communication effectiveness and appropriateness. Results showed that the effect of type of medium on perceived communication effectiveness and communication appropriateness of a message depended on the nature of the situation in which the medium was used and that the effect of organizational level on perceived communication competence depended on the type of medium used. Organizational level alone did not have an effect on perceived effectiveness and appropriateness, nor did the interaction of organizational level and type of message affect communication competency ratings. Strong support was found for the role of face-to-face communication as the most effective and appropriate medium for organizational communication regardless of the situation.
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INNOVATORS OR LAGGARDS: SURVEYING DIFFUSION OF INNOVATIONS BY PUBLIC RELATIONS PRACTITIONERSSavery, Carol A. 23 September 2005 (has links)
No description available.
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Parsing meta-communicational statements in dialogues: a computational modelBouzid, Ahmed T. 18 August 2009 (has links)
Prevalent in dialogues are communications about the activity of talking itself. Examination of dyadic conversations readily shows the ubiquity of statements such as "Okay," "Well," "You know," indicating that in natural, spontaneous talk people are often concerned with the process of talking as well as with the content of their talk. In an analysis of a corpus of twenty seven transcribed telephone conversations (80 minutes of continuous talk). we found that such statements occur with an average frequency of 1.49 per conversational turn, and that a turn free of such statements is rare. A verbal expression focusing on the activity of talking we term a meta-statement.
In this thesis, we present a model of meta-statements. We propose that metastatements are pragmatic units of talk used to regulate and maintain the conversational contexts shared by interactants. More specifically, we hypothesize that to determine the "meaning" of meta-statements, six aspects of a conversation's context must be modeled: the rhetorical, conversational, interpersonal. emotional, cognitive, and communicational aspects. We specify these models in what follows and outline the components of a conversational system that is able to parse the meaning of meta-statements. / Master of Science
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Communication research in China : a comparison of Mainland China and overseas communication journal articles from 1995 to 2005 / Comparison of Mainland China and overseas communication journal articles from 1995 to 2005Zhang, Dan January 2007 (has links)
University of Macau / Faculty of Social Sciences and Humanities / Department of Communication
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ELOS TEÓRICO-METODOLÓGICOS DA FOLKCOMUNICAÇÃO: RETORNO ÀS ORIGENS (1959-1967) São Bernardo / theoretical methodological links of folkcommunication: return to origins (1959-1967)ARAGÃO , IURY PARENTE 13 February 2017 (has links)
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Previous issue date: 2017-02-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study aims to identify the possible theoretical-methodological links present in Luiz
Beltrão thesis, called Folkcomunication: a study of the agents and popular means of
information of facts and expression of ideas. For this, the research was based on the assertion,
in Jacks and Escosteguy (2003), that folkcommunication is “clearly linked to the
presuppositions of a functionalist social theory”. The possible linkage of Beltrão’s work with
developmentalism and indications of folkloric research by Edison Carneiro was also analyzed.
It was searched the “source texts” from the reference authors, complemented by “comments”
on these works (FOUCAULT, 2006, p.25) and about the central themes of each possible link,
based on bibliographical and documentary research. The research revealed that Beltrão’s
doctoral work has not a strong links with functionalism, but uses ideas from Mass
Communication Research (MCR) and the developmental policies that were present in Latin
America in the 1960s. It was also verified that Edison Carneiro’s concept of “dynamics of
folklore” (and elements that built it) is fundamental for the formation of folkcommunication / Esta tese busca identificar os possíveis elos teórico-metodológicos presentes na tese de Luiz
Beltrão, intitulada de Folkcomunicação: um estudo dos agentes e dos meios populares de
informação de fatos e expressão de ideias. Para isso, a pesquisa baseou-se na assertiva,
presente em Jacks e Escosteguy (2003), de que a folkcomunicação “está claramente vinculada
aos pressupostos de uma teoria social funcionalista” e, consequentemente, procedeu à análise
das possíveis vinculações do trabalho de Beltrão com o desenvolvimentismo e com as
indicações de pesquisa folclórica de Edison Carneiro. Como percurso, buscamos a leitura de
textos “primeiros” dos autores-referência, complementados com “comentários” sobre essas
obras (FOUCAULT, 2006, p.25) e sobre os temas centrais de cada possível elo, tendo por
base pesquisa bibliográfica e documental; o que nos levou, também, a um resgate conceitual e
histórico dos grupos enfocados e da pesquisa em comunicação na América Latina nos anos
1960. A investigação revelou que o trabalho doutoral de Beltrão não possui fortes elos com o
funcionalismo, mas recorre a ideias provenientes da Mass Communication Research (MCR) e
das políticas desenvolvimentistas que estiveram presentes na América Latina nos anos 1960.
Também foi verificado que o conceito de “dinâmica do folclore” (e de elementos que o
construíram), de Edison Carneiro, é fundamental para a formação da folkcomunicação.
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Pesquisadores brasileiros em periódicos científicos de ciências da comunicação / Brazilian researchers in scientific journals of Communication Sciences.Costa, Renata Carvalho da 19 August 2015 (has links)
O estudo tem por objetivo principal descrever o perfil do pesquisador brasileiro que publica nos periódicos científicos da área de Ciências da Comunicação. Consideramos como pesquisador brasileiro aquele inserido no sistema acadêmico e de pesquisa do país, independentemente de seu local de nascimento. O corpus é composto pelos cinco periódicos científicos brasileiros mais bem classificados dessa área, ou seja, aqueles que compõem o estrato A2, segundo o WebQualis triênio 2010-2012, sistema de avaliação de periódicos da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (Capes). São eles: E-Compós, Revista da Famecos, Galáxia, Revista da Intercom e MATRIZes. Foram estudados artigos de todas as edições publicadas entre os anos 2000 e 2012. Os periódicos tiveram seus artigos analisados por meio dos títulos, autores, titularidade e filiação acadêmica desses, palavras-chave e referências bibliográficas. A partir dessa listagem, traçou-se o perfil mais recorrente do pesquisador que publica nos periódicos A2, levando-se em conta titularidade, universidade e tema dos artigos, a partir das palavras-chave e título. Pode-se afirmar, dessa maneira, que o perfil predominante é feminino, com título de doutor, sendo a maioria dos artigos publicada por pesquisadores da Universidade de São Paulo sobre estudo dos meios (midialogia). Por trás da pesquisa empírica, o objeto teórico é a epistemologia das Ciências da Comunicação, considerando o conceito de campo científico segundo Bourdieu e levando em conta para o funcionamento e institucionalização deste as questões colocadas pela sociologia da Ciência. Quanto às referências bibliográficas, podemos destacar que os autores europeus, em especial os franceses, constituem a maioria das citações feitas pelos autores brasileiros nos periódicos do corpus, porém são poucas as obras recorrentes nas referências bibliográficas, o que, por um lado, significa que os pesquisadores têm citado novos autores e obras, mas o dado também aponta para a falta de unidade da área de Comunicação em torno de nomes e obras fundadoras e referenciais. / The study\'s main objective is to describe the profile of the Brazilian researcher publishing in scientific journals of Communication Sciences area. We consider Brazilian researchers those inserted into the country\'s academic and research systems, regardless their place of birth. The corpus of this research is composed by the five Brazilian scientific journals highly rated in this area, ie those that comprise the stratum A2, according to the WebQualis 2010-2012 period, periodic assessment system of Higher Education Personnel Training Coordination (Capes). They are E-Compós, Revista Famecos, Galáxia, Revista da Intercom and MATRIZes. We studied articles from all editions published between 2000 and 2012. The journals had their articles analyzed through the titles, authors, academic degree and affiliation of those authors, keywords and references. From this list, we traced the most applicant\'s research profile that publishes in journals A2, taking into account academic degree, university and subject of articles, from keywords and title. It can be said, thus, that the predominant profile is feminine, with Phd\'s degree and most of the articles are published by researchers from University of São Paulo about media studies (medialogy). Behind the empirical research, the theoretical object is the epistemology of Communication Sciences, considering the concept of scientific field according to Bourdieu and taking into account its institutionalization and the issues raised by the sociology of science. As for references, we can highlight that European authors, especially French, constitute the majority of citations made by Brazilian authors in the corpus, but there are few recurring works in the references, which on the one hand, means researchers have cited new authors and works, but the data also points to the lack of unity of the Communications area around central names and reference works.
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