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A Study of Consumer's Cognition on Peer-to-Peer Recommendation Appeal and Tie Strength - A Case of Online Group-BuyingLin, Keng-Kuei 30 August 2010 (has links)
Online group-buying is one of the popular online business models recently. Both the initiator and participants hope to recruit more consumers to join order to aggregate larger orders and thus get cheaper price. Traditionally, consumers always invite their friends or families to join group-buying in order to collect more orders. Hope the relationship could affect their behavior. As the communication and coordination through the Internet are getting more convenient, it is easy and popular to recruit friends in larger range to join group-buying via e-mail.
Further, the increasing virtual communities result from that, members have same interest, concern, and needs. It is quite possible that the members have same needs and therefore initiate a group-buying activity to fulfill many members¡¦ needs. Since information sharing is a major activity between members of virtual communities, the degree of the interactions will impact the tie strength between them. If members can send peer-to-peer recommendation email to other members who may be interested in the group-buying transaction, it may improve the group-buying performance.
In addition, marketing via e-mail is getting common. The different marketing appeal results in different effect. Rational appeals focus on product itself while emotional appeal makes consumer¡¦s feeling change.
The purpose of this research is to explore the difference in advertisement attitude between consumers clicking the peer-to-peer recommendation e-mail and consumers not clicking it. We also examined if these two groups have different cognition of tie strength with the e-mail sender.
The result shows the group clicking the recommendation mail has better advertisement attitude than the group not clicking. Further, emotional appeal induces the subjects¡¦ better cognition of reliability of the appeal
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School-Community Relations, Social Capital and Children's Walking to School BehaviorsKim, Hyung Jin 2011 December 1900 (has links)
In spite of increasing interests in the relationship between neighborhood environments and children's walking-to-school behaviors, few studies have examined the dynamic nature of school-community relationships from physical and social perspectives. Questions such as how centrally the school is located within the larger community, and how connected or accessible the school is to the surrounding communities, will have significant implications for children?s walking to school and physical activity behaviors and also for the community's social capital.
The primary aims of this study are: (a) to assess the association between school-community relations and social capital among parents of school children; (b) to assess the relationship between school-community relations and walking-to-school behaviors among school children; and (c) to examine the mediating effects of social capital on the relationship of (b).
This cross-sectional study focuses on children and parents from 19 elementary schools in the Austin Independent School District (AISD) in Austin, Texas, utilizing the parental Safe Routes to School (SRTS) survey and conducting a follow-up Parental Social Capital survey to gather additional in-depth data on social capital. Also objective measurements are performed to assess school-community relations and physical environments using the spatial centrality index and Geographical Information System (GIS) network analysis at/around schools and surrounding communities. Data analyses are conducted based at the school/community-level and the individual-level (large full data and small sub-group data) separately by using ANOVAs, bivariate statistical analysis and multivariate statistical models.
Overall findings of this study show that: (a) neighborhood schools have more students walking to school and a higher centrality of the school than non-neighborhood schools; (b) differences in social capital between neighborhood schools and non-neighborhood schools are not significant or are only marginally significantly; (c) two social capital variables, "volunteerism" and "social cohesion" are correlated with children's walking-to-school behaviors but no significant mediating effect is found for social capital in the association between school-community relations and children's walking-to-school behaviors; and (d) "volunteerism" is shown to be positively correlated with "perceived centrality" but negatively associated with all objective centrality measures. The other social capital variable of "social cohesion" has a positive correlation with one of the objective centrality measures, "closeness centrality."
Findings of this study may contribute to research exploring the dynamics of school-community relations with socio-spatial perspectives, and also bring attention to the policy makers for school siting in the large community context and evidence-based knowledge promoting healthy community design.
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Police Officers' Perceptions of Body-Worn Camera TechnologyObasi, Jonah E. 01 January 2018 (has links)
In the past several years, police-community relations have received enormous scrutiny based on several high-profile incidents involving the use of deadly force. Politicians, civil societies, and victims' families have called for law enforcement agencies to equip local officers with body-worn cameras to increase transparency and accountability. The purpose of the study was to investigate how law enforcement officers in a Sheriff's office in the Southern United States perceived ease of use and usefulness of body-worn camera technology and to identify if gender and years of service related to police officers' acceptance of body-worn cameras as a component of their regular uniform. The theoretical foundation for this study was based on the Technology Acceptance Model (TAM) developed by Davis in 1989. Paper survey using TAM instrument was used to collect data from officers at the training center. A hierarchical multiple regression analysis was conducted to determine which independent variables predicted the frequency of use of body-worn cameras. Analysis of data collected from 88 officers found that their perceptions of the ease of use of body-worn cameras were moderately and positively correlated with their perceptions of the cameras' usefulness and their attitudes toward the camera. The relationship between usefulness and years of service was negative, indicating that as officers' length of service increased, their perceptions of body-worn cameras usefulness decreased. However, officers' attitudes toward using body-worn cameras were a predictor of their reported frequency of use. Findings from the study could contribute to positive social change by providing policymakers with new tools to craft training policies to enhance police-community relations.
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Responsabilidade social corporativa do pólo industrial de Camaçari: a influência do conselho comunitário consultivoBarbosa, Aurinézio Calheira 10 September 2003 (has links)
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dis_aurinezio_c_barbosa.pdf: 3207019 bytes, checksum: 827d749408ae5eabd720dda8e8e7825a (MD5) / COFIC, Conselho Comunitário Consultivo / Esta dissertação tem a finalidade de estudar a influência da relação indústria-comunidade,
implantada no ano de 1994, pelo Comitê de Fomento Industrial de Camaçari (COFIC), no
Pólo Industrial de Camaçari-BA (Pólo), com a criação do Conselho Comunitário
Consultivo (CCC), que é uma experiência de Responsabilidade Social Coorporativa entre o
Pólo e as comunidades vizinhas, através do Programa Atuação Responsável. De forma
pioneira no país, a indústria química brasileira investiu na construção de um
relacionamento entre as indústrias do Pólo e a população residente no seu entorno, através
da constituição de um CCC formado por representantes dessa população. Neste trabalho,
foram avaliados os documentos relacionados à formação e ao funcionamento do CCC, além
das observações in loco, feitas por este pesquisador, como agente ativo no processo.
Inicialmente, fez-se uma revisão de literatura sobre o assunto e seus pontos de referências.
Esta pesquisa exploratória serviu de fundamentação teórica aos processos de análise crítica
sobre o funcionamento do CCC no período de 1994 a 2001 e seus respectivos rebatimentos
sobre a gestão de SSMA no Pólo. Desenvolveu-se uma análise crítica quanto às influências
desse Conselho sobre a gestão de Segurança Industrial, Meio Ambiente e Saúde
Ocupacional (SSMA) do COFIC no Pólo.
O Conselho Comunitário Consultivo tem oportunizado a ambas as partes
(indústria/comunidade) o exercício da parceria e da convivência. O trabalho conclui que,
em função dos resultados obtidos através da aproximação do Pólo com suas comunidades
vizinhas, o Conselho Comunitário Consultivo contribuiu para a melhoria da gestão, pelo
COFIC, da Segurança Industrial, Meio Ambiente e Saúde Ocupacional no Pólo. Destaca-se
a criação dos Núcleos de Defesa Comunitária para o Plano de Emergências da Comunidade
e a melhoria na gestão da prevenção de acidentes com contratadas no Pólo. / This dissertation aims to study how the creation of the Community Advisory Council
(CAC), in 1994, by the Industrial Committee of Camaçari (COFIC) affected the relation
between the industry and the local community. This initiative can be seen as an experience
of Corporate Social Responsibility towards nearby communities, under the Responsible
Care Program, a pioneer initiative in Brazil, undertook by the chemical industry. The
Community Advisory Council has been a window of opportunity for both industry and
community, to exercise partnership and co-operation. A critical analysis of the outcome of
the work of this Community Council towards improving Health, Safety and Environment
management was developed.
At first, a literature review was undertaken and a theoretical framework was drawn which
was essential for the critical documental analysis that followed. The documentation about
the CAC operation between 1994 and 2001 and its influence on the COFIC decision
making process was analysed and the study was complemented by in loco direct
observation. It has been possible to conclude that a close relation between Camaçari
Industrial Complex and nearby communities resulted from the CAC implementation and
this has been contributing to the improvement of COFIC Health, Safety and Environment
management on the complex. Moreover, two aspects that can be emphasised are: a) the
establishment of Community Defense Centers related to Communities Emergency Plans
and b) the improvement on the prevention of accidents involving contractors in Camaçari
Complex.
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Da prevenção à incriminação: os múltiplos sentidos da abordagem policialRisso, Melina Ingrid 02 March 2018 (has links)
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Previous issue date: 2018-03-02 / O presente estudo pretende contribuir com as análises sobre abordagem policial no contexto brasileiro, buscando identificar os sentidos atribuídos a esta prática por policiais militares no estado de São Paulo. A partir de uma perspectiva interpretativa, que no campo das políticas públicas está voltada à análise dos sentidos, o trabalho busca identificar e comparar os sentidos implícitos na formulação da política e também os sentidos atribuídos por seus implementadores, ou seja, os policiais da ponta da linha. Também pretende inferir em que medida a relação entre a polícia e a comunidade interfere na forma como o policial realiza a abordagem. A pesquisa se ancora nos conceitos de legitimidade e autoridade policial para discutir de que maneira estes aspectos são influenciados pela atual política de abordagem policial, que contabiliza mais de 14 milhões de abordagens realizadas anualmente sem avaliação crítica de sua efetividade. Foram utilizados métodos qualitativos baseados em entrevistas e análise documental. / This study aims to contribute to the analysis of police stop-and-frisk in the Brazilian context, seeking to identify the meanings attributed to this practice in the state of São Paulo. Using an interpretive approach, the work aims to identify and compare the meanings of the stop-and-frisk policy both in terms of its formulation and implementation. It also seeks to infer to what extent the relationship between the police and the community interferes with the way police officers implement stop-and-frisk policy. The research discusses how the current stop-and-frisk policy affects police officers’ authority and police legitimacy. Annually, the Military Police of the state of São Paulo conducts more than 14 million stop-and-frisks without critical evaluation of their effectiveness. Qualitative methods based on interviews and document analysis were used.
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Participação da comunidade no contexto escolar: expectativas e entendimento das diretores, professores e funcionários de escolas públicas estaduais de Franca - ciclo IMachado, Maria Luiza Franco Nery 27 May 2008 (has links)
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Previous issue date: 2008-05-27 / This research aimed at investigating, through the education professionals point of view, how parents/guardian are participating at school, what professionals expect from this participation and which factors could damage or help its promotion. Two auxiliary canals at Public State Schools: Parent and Teacher Associations (PTAs) and School Councils were approached as they are in force and guaranteed by law. Fourteen subjects (directors, teachers and employees), from seven Elementary Schools - Cicle I, in Franca-SP, took part in the research. A questionnaire and an interview were used to collect data. Results showed that school professionals recognize the importance of parents/guardian at school, but they also recognize the difficulty to promote it. The study revealed that Parent and Teacher Associations (PTAs) and School Councils could not be firmed yet as effective auxiliary canals for the Education Institutions. On the contrary, the participants consider these canals as formal, bureaucratic spaces: the first, giving priority to the finance dimension, without any connection with the pedagogic dimension; the latter, it is showed through reports, have little performance in the everyday school life. About both Parent and Teacher Association (PTAs) and School Councils it was detected a lack of clearness on the part of the school professionals as for the aims, rights and owes that these canals point, discrediting, thus, the power of decision and participation on them, in the sight of improving education. On the other hand, it was observed a change, at least in the discourse, going towards the recognition that the school is not self-sufficient to take decisions and it needs the parents/guardian to achieve the goal of a school with better quality / O trabalho que aqui se apresenta teve como objetivo investigar, na visão dos profissionais da educação, como está acontecendo a participação dos pais/responsáveis na escola, que expectativas têm os profissionais sobre tal participação e quais os fatores que prejudicariam ou auxiliariam sua promoção. Foram focalizados dois canais auxiliares existentes no Sistema de Ensino Público do Estado de São Paulo: as Associações de Pais e Mestres (APMs) e os Conselhos de Escola, ambos em vigor nos dias atuais e garantidos por lei. Participaram do presente trabalho 14 sujeitos (entre diretores, professores e funcionários) pertencentes a sete escolas de Ciclo I do Ensino Fundamental do município de Franca SP. Para a coleta dos dados foram utilizados o questionário e a entrevista. Os resultados indicaram que os profissionais da escola reconhecem a importância da participação dos pais/responsáveis na instituição escolar, mas reconhecem, também, a dificuldade em promovê-la. Revelou-se que a APM e o Conselho de Escola ainda não conseguiram se firmar como canais auxiliares efetivos para a instituição escolar. Pelo contrário, os participantes percebem tais canais como espaços formais, burocráticos: o primeiro priorizando a dimensão financeira, sem que esta apresente ligação com a dimensão pedagógica; quanto ao segundo, evidencia-se, a partir dos depoimentos, a pouca atuação do mesmo no cotidiano escolar. Em relação aos dois APM e Conselho de Escola detecta-se a falta de clareza por parte dos profissionais da escola quanto às finalidades, direitos e deveres que esses canais apontam, desprestigiando o poder de decisão e participação nos mesmos com vistas à melhoria educacional. Em contrapartida, observa-se uma mudança, pelo menos no discurso, em direção ao reconhecimento de que a escola não é auto-suficiente para tomar as decisões e necessita dos pais/responsáveis para concretizar a meta de uma escola com maior qualidade
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