The aim of this thesis is to create a business plan for existing beauty place. The first part theoretically describes essentials of a business plan. It deals with questions of what a business plan is, its purpose and how a business plan should look like. It explains all chapters and topics needed to be covered and its purpose. It deals with some specific aspects of doing business in services. The second part is devoted to practical issues and the business plan itself. Apart of other chapters, it includes financial, operational, marketing and personell plan and the analysis of competition and potential risks. Financial plan is made alternatively for three possible scenarios of a future development of a project.

The main objective of Master Thesis Business Plan -- Beauty salon "Ingredients store" is to create a business plan for establishment of a beauty salon called "Ingedients store" including full- bodied financial plan and overall economic evaluation of the investition. The document is devided into two main sections. First section talks about general theory of making a business plan, including detailed description of it's particualar parts, phases and forms of its presentation. Second part is dedicated to creation of a business plan for particular real project, in this case it's a bueaty salon Ingredients. The whole Thesis than ends with a final summary and overall evaluation of a project.

This master’s thesis deal with processing of business plan for the establishment of confectioner's, which will be offering not only pastry, but also all assortment of other products, which fall into similar stores. Confectioner's will be constructed in one-family house in municipality Těšany, part of proposal are also construction work and equipment interior.

This master’s thesis deal with processing business plan for foundation company Baňa s. r. o., whose main operation will rendition of services in the area of relaxing and Russian bath procedure. Proposal for foundation of company analyses emergent firm, supply services, propagation proposal and possible trend.

Participant loyalty and satisfaction with services offered on Street Dance Kemp Goal: Main goal of this thesis is to find a relationship between participant loyalty and satisfaction with services offered on Street Dance Kemp. Methods: In this thesis is used questionnaire and structured interview for obtaining data about participant satisfaction with services offered and about their loyalty to the event. Will be also examined the available competition in dance camps in Europe. To find a relationship between participant loyalty and satisfaction is used statistical method Kruskal-Wallis non-parametrical ANOVA. Results: Main result of this thesis is evaluation of the relationship between participant loyalty and satisfaction and future possible improvement of the services in order to get more loyal participants. Key words: sport event, street dance, hip-hop, questionnaire and interview, competition analysis, Kruskal-Wallis ANOVA

The thesis is dealing with retail which goes through the continually changes. I focus on improvement of competitive postition store COOP in Planá u Mariánských Lázní. Several recommendation which arise during this thesis could improve the market position.

The aim of this diploma thesis is to elaborate an analysis of the external environment of a chosen company on bases of a special literature, own pieces of knowledge and gained information about the market. I have reached the results by the help of the Step analysis, the Porter{\crq}s model, the Competition analysis and the SWOT analysis. By the help of the Step analysis I tried to define factors that could influence the company even though they are outside the enterprise. On bases of the Porter{\crq}s model I have analyzed five competitive forces that influence our company namely new competitors, suppliers, customers, substitutes and a competition ring. By the help of the Competition analysis I have reviewed which companies concerned with the metal production and locksmithery are direct competitors of the company. Through the SWOT analysis method I tried to define inner strong and weak points and external opportunities and jeopardy. I have found convenient factors afterwards I have determined their importance by the help of the method of the Geminate comparison. In conclusion I have evaluated data. On their bases I have drawn up recommendations for the future development and I have suggested convenient strategies. Those strategies were strategy of the Market Development, Market Penetration, Concentric Diversification and strategy of Creation of the competitive advantage.

Made available in DSpace on 2016-03-15T19:33:43Z (GMT). No. of bitstreams: 1 Ricardo Scatolini.pdf: 1039740 bytes, checksum: 7061a5668aca454598398081e4b37190 (MD5) Previous issue date: 2006-09-14 / Although not commonly discussed among Brazilian jurists, banking mergers and acquisitions are an extremely relevant issue in Economic and Legal Sciences, considering the importance and the influence of these events in the Financial System, in the execution of economic and monetary policies by the State, in management of public savings and in the functioning of the payment system. The purpose of this research was to present and, as much as possible, clarify the competition and the economical aspects of the Brazilian banking market, providing an analysis of the Brazilian Central Bank s performance in banking mergers and acquisitions. In order to achieve it, it was necessary to discuss the evolution of economic history through time, which can explain actual aspects of market; the national economic regulation and its principles; the functions of central banks; the way Brazilian Central Bank performs monetary policy given by the National Monetary Council; the way Brazilian Central Bank analyzes mergers and acquisitions in the Financial System; the way mergers and acquisitions are analyzed outside the Financial System; and, at last, the varied doctrinaires opinions about the competence of Brazilian Central Bank and the competence of Council of Economic Administrative Defense to analyze banking mergers and acquisitions. In its last chapters, the work intend to demonstrate that the performance of Brazilian Central Bank in banking mergers and acquisitions is mostly marked by execution of economic policies and prevention of risks, specially systemic risks, and, although the Brazilian Central Bank could be legally considered exclusively competent to analyze banking mergers and acquisitions, it do not perform that competence, which could, therefore, justify the interference of the Council of Economic Administrative Defense in this events. Nevertheless, at this moment, legal statements provide Brazilian Central Bank exclusive competence for the analysis of banking mergers and acquisitions in Financial System and the Council of Economic Administrative Defense has only the responsibility of analysis of the information provided by the Brazilian Central Bank in order to evaluate probable consequences of these events in other markets. / Assunto pouco tratado por parte dos juristas brasileiros, a questão das concentrações bancárias é de extrema relevância para as Ciências Econômica e do Direito, haja vista o alcance e a influência dessas operações no Sistema Financeiro, na execução de políticas econômicas e monetárias pelo Estado, na administração da poupança popular e no funcionamento dos meios de pagamento do País. O objetivo dessa pesquisa foi o de apresentar e, na medida do possível, esclarecer os principais aspectos econômicos e concorrenciais do mercado bancário, analisando a atuação do Banco Central do Brasil nas concentrações bancárias. Para tanto, tratamos da evolução econômica histórica, que explica a realidade atual; da análise da ordem econômica nacional e seus princípios; das funções dos bancos centrais; da maneira como o Banco Central do Brasil atua na execução da política monetária definida pelo Conselho Monetário Nacional; da forma como o Banco Central do Brasil avalia as concentrações no Sistema Financeiro; de como ocorre a análise das concentrações fora do Sistema Financeiro; e, por fim, das variadas posições acerca da competência do Banco Central do Brasil ou do Conselho Administrativo de Defesa Econômica para analisar atos de concentração bancária. Ao fim do trabalho, pretendemos ter demonstrado que a atuação do Banco Central do Brasil nos atos de concentração bancária é predominantemente caracterizada pela execução de políticas econômicas e prevenção de riscos, principalmente sistêmicos, e que, apesar de teoricamente possuir competência exclusiva para análise de atos de concentração bancária, o Banco Central do Brasil não a exerce, o que justificaria a interferência do Conselho Administrativo de Defesa Econômica nesse assunto. A despeito disso, encontra-se consolidada, neste momento, a posição de que as análises de concentração bancária são exclusivamente efetuadas pelo Banco Central do Brasil, cabendo ao Conselho Administrativo de Defesa Econômica somente receber informações para avaliar os possíveis efeitos desses atos em outros setores da economia.

The thesis is focused on business plan development for a new wooden toys production company with production of military inspired toys both for children and collectors.The goal is to confirm feasibility of business plan and calculate return on equity and company appraisement after five years of existence. Main management and marketing concepts are presented in theory. Financial analysis and appraisal techniques are used to achieve main goals.

The diploma paper is in early part mainly focus on marketing, marketing research and possibility of marketing development in the field. During theoretical part thesis is working with specific problems of marketing in spa and hotel industry. Following chapter is talking mainly about charakteristic of specific spa hotel, its desciption, effects of environment, marketing strategy and competition analysis. Point of primary resaearch is analysis of customer satisfaciton survey during years 2008-2009 and comparing results with data form survey in 2004-2007. Base of this research, the last part of paper is suggesting several solutions in order to increase of parity of the spa hotel in upcomming years.