The main target of this Master's Thesis is to create a business plan of the Mountain Guest House in the Jizerské Mountains and an assessment of the profitability of this project. The theoretical framework summarises the definition of terms such as entrepreneurial activity, business, entrepreneur, attention is also given to the requirements and structure of an entrepreneurial plan and a promoter's budget. Further described methods enable an analysis of the competitive business environment. The practical Framework describes the planned project, in-depth market analysis of accommodation services in the Jizerské Mountains, analysis of the competition and target customers. The Master's Thesis also includes a marketing plan alongside with a financial plan, allowing an evaluation of the feasibility of the business plan.

This thesis focuses on developing a business plan for the production of baby food. The thesis consists of three parts. The main purpose of the theoretical part is to introduce the reader the environment of small and medium enterprise subsequently to describe the proper writing of a business plan. There are also recommendations for suitable structures procedures. Methodical part deals with the proper execution of marketing research, considerable attention particularly a method of interrogation. The practical part is the business plan itself. The aim of this thesis is to evaluate the feasibility of the project and its ability to prosper at today's market.

The focus of my work will be the company called "Krouzky o. p. s.". I have been working here for the past four years. I will concentrate on their understanding of competition and practices against it. I will explain the concept of CI by breaking it into processes and cycles. I will also provide the needs for CI specialists, who focuses on the competitive intelligence. The practical part will consist of a detailed analysis of the competition. I will use a linked database system Albertina for the data collection. My goal is to compare the competitiveness of companies that exist in the common market. In the decision process I will be using different factors and metrics. I will show all results clearly in form of a table. In the fifth chapter I will focus purely on strategic approaches and methodologies of the company "Krouzky". I will put together a questionnaire for the owner of the company "Krouzky" Mrs. Marie Ruzickova. My questions will be about the perception of competition, analysis of the company, the use of ICT and also identifying the strategic processes and methodologies that the company uses to differentiate itself from the competition. This chapter is a secret part, because Mrs. Ruzickova, the owner and director of the company does not wish to reveal her strategic processes and know-how of the company. As a professional CI specialist I will create a second questionnaire for the employees of the company, to obtain multiple views for myself and based on my findings to be able to make CI recommendations for the company. I will be able to filter out the questionnaires from the employees, from the management personnel. I will also be using freely accessible information available through the public database of commercial companies. My goal is to create a list of the best CI recommendation, based on the obtained data, to allow the company "Krouzky" to be more competitive.

The subject of the thesis is to create a business plan for expansion of an online store by a local premised store. Analysis and practical part is based on the theoretical part, which includes a description of a business plan and market analysis. In the practical part is created a business plan and an economic evaluation.

The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.

The diploma thesis concerns with a proposal of business plan for development of company by renewing its export sale of a selected product. The proposal follows the analysis of current situation in this line of business and aim is to find out whether such an expansion outside of the domestic market can be adequately effective and successful for the further growth and future existence of the company.

The master’s thesis is the proposal of the business plan for the company targeted on the business with floorball equipment. The firm will be established as a limited liability company, which will be situated in Pardubice. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.

The master´s thesis deals with processing of business plan for the establishment of Jumping centre. Jumping, exercising on small trampolines, is more and more popular in this country. Nevertheless the service is not provided for the general public in Brno. The aim of the thesis is to make a survey to find out how feasible is the business plan.

This diploma thesis is worked as a business plan, which deals with founding a new firm, analyze its environment, determining of competitors, preparation of a production plan, marketing plan, financial plan. Main aim of this thesis is to determine if the firm is profitable.

This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.