Published article at Central University of Technology Free State, Bloemfontein / In South Africa the educational system has seen many changes over the past few years. Transformation in education has been introduced to correct imbalances of the previous South African educational system and to improve learner achievement in some of the previously disadvantaged schools. Despite changes that have been implemented, learners in many South African schools are still underperforming. The primary aim of this investigation reported in this article was to establish the extent to which selected micro communication factors, namely, immediacy, verbal aggression and compliance gaining influence learner achievement. The researcher argues that micro communication factors in the classroom could influence learner performance either positively or negatively. According to Robinson, learner achievement refers to the ability of a learner to succeed in an assessment and to display a satisfactory level of competence.

An instructor's power in the classroom is constructed and sustained through communication. The aim here is to examine how a teacher's power can be negotiated through a lens of servant leadership in hopes of furthering modes in which communication scholars can train future teachers to utilize their power in the classroom. I hypothesize that a teacher utilizing a servant leadership framework employs more pro-social behavioral alteration techniques (BATs). Participants were asked to answer an online survey with questions regarding a chosen instructor's attributes of servant leadership and behavioral alteration messages (BAMs). My hypothesis was partially supported in that that are perceived to use persuasive mapping a specific dimension of servant leadership engage in significantly more pro-social BATs; however, instructors with higher levels of emotional healing engage in significantly more anti-social BATs. Additionally, the gender of the participant and rank of the instructor evaluated influenced students' perceptions of compliance-gaining strategies. The discussion examines the specific dimensions of servant leadership as they relate to power and explores future directions for research examining professional development and training for future faculty and the need to examine gender of participant and instructors with an experimental research design.

Persuasion scholars have documented the use of compliance-gaining messages in both negotiation and negotiation. The extant research offers suggestions for litigators and negotiators, but fails to compare the methods of persuasion in the two circumstances in order to advise attorneys and clients which communication messages to employ in the different contexts. The present study explores differences in use of 7 common compliance-gaining message strategies (“It's Up To You”, “This Is The Way Things Are”, “Equity”, “Benefit (Other)”, “Bargaining”, and “Cooperation”; Kellerman, 2004) in separate negotiation and litigation cases. Findings indicate that “This Is The Way Things Are” messages were more frequent in litigation than negotiation, but “Cooperation” messages were more common in negotiation than litigation. No other significant differences in strategy frequency across the different contexts were found. These results indicate that some differences exist between the messages used in negotiation and litigation and that future research should investigate what other messages may be used differently in the two contexts. / text

This study aims to better understand tough love as a communication interaction, specifically focusing on defining and understand tough love from a receiver’s perspective. Thirteen respondents between the ages of 18-28 were recruited from a mid-sized Midwestern university. Flexible in-depth interviews were conducted given the exploratory nature of this study. Lazarus’ Appraisal Theory was used as a lens to better understand tough love as a process. Analysis of the data found that emotions in the primary appraisal phase are often negative, with codes such as hurt, angry, and embarrassed arising in the data. The secondary phase demonstrated the intentionality of this message, with respondents understanding the purpose of tough love as encouraging resilience or teaching a lesson. Reappraisals often occurred when respondents realized the message was tough love. Relational factors such as closeness and authority were determinants in whether this message was received positively or negatively.

The current study examines the roles of expectancy disconfirmation and pseudo-altruistic behaviors as communication strategies to increase receiver compliance, and their effects on perceptions of the source, including credibility and likeability ratings. While adding to the previous research, this investigation examines the effects on compliance when pseudo-altruistic practices are employed in a sales situation. Additionally, subjects’ compliance responses in the treatment groups are analyzed for relationships between compliance and several possible mediators, including participant’s evaluations of the source, and feelings of obligation and guilt. A focus group was held to discuss the face validity of the scenarios. Additionally, a pilot study was conducted to verify the operationalization of the independent variable, and to reveal any items that needed to be modified before the actual study was conducted. 141 undergraduate students were assigned to one of six treatment groups, and responded to the scenario and questionnaire. Five-point Likert type scales were used for the source factor and compliance items, and seven-point semantic differential scales were used for the items which measured source perceptions. Additionally, an optional open-ended item was employed for subjects to explain the motives behind their decisions. Analysis of the data showed that participants in the pseudo-altruistic treatment conditions were more likely to return to Store or Dealership A, or tipped the server more than usual. They also rated the source as more expert and of higher character in the treatment groups that the neutral, control groups. This increase in compliance was consistent across all three scenarios. Regression analyses also revealed that source factors including concern, helpfulness, unexpected behavior, expertise, character, honesty, and likeability predicted 26% of the compliance variance. In conclusion, subjects were more likely to comply in the pseudo-altruistic treatment condition, regardless of the scenario. Their compliance is attributed to feelings of liking and higher ratings of the source, which facilitated reciprocal altruism and benefited the salesperson or server for their selfless behavior.

One hundred thirty-five undergraduate students were queried at North Texas State University. Perceptions of self-disclosure as a compliance-gaining tactic were surveyed. A fifteen item questionnaire was utilized. Fourteen questions were tested by an analysis of variance. One question was tested by chi-square. Data indicated that self-disclosure was viewed as an effective compliance-gaining tactic for both males and females; but females were perceived as more effective than males utilizing the tactic. Self-disclosure utilized as a compliance-gaining tactic was perceived as appropriate by both males and females. Results indicated females and males have similar perceptions regarding the appropriateness of utilizing the self-disclosure tactic. Male and female raters did not differ significantly from each other.

Cognitive behavioral violence prevention (CB-VP) parenting groups are commonly used for the primary and secondary prevention of violence. These groups use persuasive messages that target violence-related attitudes and cognitions, with the expectation that this will result in behavior change. Despite their frequent use as family violence prevention strategies, little is known about the actual messages being exchanged in CB-VP groups and how participants perceive and recall these messages. This study analyzes messages aimed at changing behaviors as recalled by Hispanic participants in federally funded Fatherhood groups in Miami, Florida. Applying concepts from violence prevention, behavior change messages were classified by topic, type of behavior targeted, compliance gaining strategies (Marwell & Schmitt, 1967), and sources of influence Wheeless, Baraclough & Stewart, 1983). The most common topics reported by participants included parenting role, discipline, communication content and spending time with children. Over a third of the appeals targeted behaviors that were not observable actions, but rather cognitive acts such as thinking, reflecting, and paying attention. Reward and punishment were the most frequently used compliance gaining strategies, followed by moral and expertise strategies. Most appeals were based on the expected outcomes of the proposed behaviors as the main source of influence. The results of this study provide a greater understanding of the motivations used to support behavior change messages in violence prevention parenting groups.

No description available.

This research investigated banner ads on the World Wide Web, specifically the types of messages used in those ads and the effectiveness of the ads as seen by their intended audience. The focus was on health-related banner advertisements targeting senior citizens. The study first sought to determine the frequency of appearance of those ads when classified into categories of compliance-gaining tactics provided by research scholars. Second, the study explored the relative perceived effectiveness among those categories. Two graduate students from a Central Texas university sorted text messages into predetermined compliance-gaining categories. Chi square tests looked for significant differences in the frequencies of banner ads in each category. Forty-five senior citizens from the Central Texas area completed surveys regarding the perceived effectiveness of a randomly ordered, randomly selected set of categorized banner ads. A repeated measures test attempted to determine whether some compliance-gaining strategies used in health-related banner ads were perceived as more effective than others. The hypothesis stated that there would be differences in frequencies of compliance-gaining strategies used among the compliance-gaining categories in health-related banner ads for senior citizens. The hypothesis was supported. The research question asked if some categories of compliance-gaining strategies used in health-related banner ads were perceived as more effective than others by senior citizens. There was no evidence that senior citizens perceived any compliance-gaining category as being more effective than any other. However, post hoc analyses revealed trends in the types of compliance-gaining messages senior citizens perceived as more effective. These trends provide a basis for directional predictions in future studies.