This paper investigates the dominant metaphors in corpora constructed of British online news publications. It uses a combination of qualitative and quantitative analysis, consisting of corpus linguistics, discourse analysis, and agenda setting theory. The corpus, broken down into several sub-corpora, was investigated using collocate and KWIK tools in order to shed light on possible conceptual metaphors in the disease domain. The results showed that there were three major conceptual metaphor mappings; DISEASE IS A POSSESSION, PEOPLE ARE CONTAINERS and CONTROL IS UP. These metaphors in turn emphasised the individual’s culpability in the spreading of the disease and that the government’s preferred response was containing the disease. The most salient attributes in the disease discourse related to the severity of the disease or the government’s defensive response to the virus. In sum, the results provide discursive framings of COVID-19 disease in the British news and show how the conventional metaphor mappings function might affect the public opinion.

This diploma thesis deals with the topic of metaphorization of autism spectrum disorders (ASD) and their representation in common online media. The aim of the diploma thesis is to examine aspects of the relationship between metaphors and autism spectrum disorder. In terms of metaphor theory, it is based on cognitive linguistics and its approach to conceptual metaphor. The thesis lists the most common metaphors that are used in connection with autism spectrum disorders whereas the distinction between neurotypical and autistic metaphors is made. Then, it deals with medialization of autism spectrum disorders and presents possibilities of categorization of the way ASD is written about in common online media. Finally, the thesis discusses the overall problematics of metaphorization of autism spectrum disorders and possibilities of changes in the way they are represented.

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Personal development is a rapidly growing industry. Nearly half of the world’s population has met with a psychiatrist, psychologist or psychotherapist, which indicates that what these people say has an enormous impact on our society. In my study I will scrutinize the view of the world which is presented by four of the world’s most successful gurus in the industry of personal development: Steve Jobs, David Goggins, Denzel Washington and Tony Robbins. This will be done by analyzing their use of metaphors as well as the potential consequences these might have for the listeners. I have analyzed the metaphors in accordance with Lakoff and Johnson’s conceptual metaphor theory (CMT) and compared the results with each other. My results show that all of these gurus use the metaphor LIFE IS A JOURNEY, which can generate motivation. They also see motivation as fluent, that is, as something which comes and goes. This can also be considered to have motivating effects. Another interesting finding is that our results are described as consequences of our decisions, which the psychologist Julian Rotter calls internal locus of control. This has been shown to increase performance and responsibility.

This thesis presents a close reading of the award-winning novel The Handmaid’s Tale (1985) by Margaret Atwood. Drawing on Conceptual Metaphor Theory as a framework, and the notion of embodiment, the study sheds light on metaphorical linguistic expressions that contribute to the realization of conceptual container metaphors pertinent to the main character’s psychological state. The thesis demonstrates that there are dual results for containment. Firstly, the author conceptualizes the character’s body as a container that is imprisoned because of the patriarchal regime’s control. Secondly, the body is portrayed as a container for safety and love before the regime’s takeover. In addition to this, the thesis examines themes of nature symbolism and time. The containment of nature serves as a metaphor for oppression because of environmental destruction in the country. Nevertheless, it carries a glimpse of hope and freedom and/or different forms of escape. Finally, through time conceptualized as a container, the character enters the past, and the memories it brings. This either provides an escape from the present reality — mental time travel that has positive or negative effects on the character’s mental state, or reminds her of the imprisoned life she is presently in.

Studien som redovisas i denna D-uppsats undersöker den metaforiska betydelsen av kropp i vinprovningssammanhang. Undersökningen hämtar sitt material från intervjuer med vinkonnässörer, vinlitteratur med undervisande syfte och texter från vinprovarwebsidor. Konceptuell Metaforteori och  Herdenstams modell "Det dubbla greppet" används som metod. Resultatet visar att metaforen kropp bekriver en multisensorisk upplevelse i smakarens mun, liknande fyllighet. / This study examines the metaphorical meaning of body in wine tasting context. The survey draws its material from interviews with experts in wine and taste, literature with educational purposes, and contemporary texts from wine tasting websites. Conceptual Metaphor Theory and Herdenstam's model “The double grip" are used as methods. The results shows that the metaphor body denotes a multisensory experience in the mouth of the taster, similar to fullness.

This thesis examines written autism info materials from web searches and autism expertrecommendations across Germany, Sweden, and the US. Making use of Conceptual MetaphorTheory and Critical Discourse Analysis, the different materials were analyzed with the help of codeschemes by marking down conceptual metaphors and other ideological words. The most commonmetaphors, and alternatives, with their implications for the view on autism, as well as the influenceof the Neurodiversity Movement pushing for a paradigm shift on autism, were analyzed. The mainfindings include the capitalist ideology causing autism to be seen as deficits to be cured through theconceptualization of autists as dysfunctional machines in need of fixing which is made possiblethrough turning autism into a concrete object situated in a human container. This allows theassumption that it is possible to remove ‘the autism’ from its container without altering it. However,especially in expert-recommended sources, the neurodiversity paradigm which aims to shift awayfrom a pathological perspective is finding more foothold which challenges the classical medicalparadigm dominating autism discourses. / Den här kandidatuppsatsen undersöker informationsmaterial om autism från webbsökningar ochautismexperters rekommendationer från Sverige, Tyskland och USA. Uppsatsen använder sig avConceptual metaphor theory och kritisk diskursanalys för att undersöka de främst förekommandemetaforer och de underliggande ideologier samt som implikationer dessa synsätten på autism har.Dessutom undersöker kandidatuppsatsen ett eventuellt pågående paradigmskifte, neurodiversitets-paradigmet, som inte ser på autism som en sjukdom utan en naurligt förekommande funktions-variation. De mest väsentliga resultaten innefattar hur kapitalistiska ideologier legitimerar kon-ceptualiseringen av autism som en sjukdom som ska botas. Det möjliggörs genom att se autismsom ett konkret objekt som finns inne i en mänsklig behållare och därmed går att ta bort. Dockbörjar neurodiversitetsparadigmet att utmana det hegemoniska synsättet på autism som en sjukdom,särskilt i informationsmaterial som rekommenderas av expterter.

This essay investigates the author’s translation of a non-fiction text about literary theory. The study examines the metaphors found in the original text and how they have been translated from English to Swedish.  The analysis uses Lakoff and Johnson’s (1980) description of conceptual metaphors to categorize the metaphors found in the text. Conceptual metaphor theory suggests that the understanding of metaphor is mainly based on cultural experience which complicates the translatability of metaphors. In addition, the investigation draws on Newmark’s (1981) prescriptive framework for translation studies and Schäffner’s (2004) study on micro- and macro-level metaphors.   The findings in this essay suggest that the most common type of conceptual metaphor in the translated text is the ontological metaphor, probably due to the high number of personifications. The findings also indicate that three translation strategies are preferred when translating metaphors, namely to reproduce the same image in the target language, to replace the image in the source language with a standard image in the target language, and to convert metaphor to sense. The results also suggest that changes on the macro-level seem unavoidable unless it is possible to reproduce the same image as in the target language and that changes on the micro-level might occur even if the macro-level is the same in both the source text and target text. However, no certain conclusions are made due to the limited sample of metaphors in the study.

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