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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
41

Measuring Consumer Resistance to Innovation in Meat Packaging-Evidence from Choice Experiments

Chen, Qing Unknown Date
No description available.
42

Consumer behavior elements that influence buying decisions.

Peters, Gabriella. January 2005 (has links)
Retail carts were recently introduced in the terminals at JHB International Airport and a need was identified by the researcher to gain an understanding on the buying behavior of low cost passengers. This segment is growing in double digits yearly and an opportunity for enhancing Airports Company's revenue exists by offering a tailor-made product to this segment. A profile was established on the low cost passenger in this study, enabling the development of a customized product for this segment. The current product offering was matched to preferences and expectations of the low cost passenger, with recommendations on enhancing retail opportunities and revenue streams within the terminal building contained in this study. / Thesis (MBA)-University of KwaZulu-Natal, 2005.
43

Experiencing the Utopian marketplace

Maclaran, Pauline January 2001 (has links)
No description available.
44

Consumption and the inanimate environment : the airport setting

Newman, Andrew Julian January 1997 (has links)
No description available.
45

Main factors influencing online consumer behaviour changes

RENOUF, Manon, MANIGLIER, Sophie January 2013 (has links)
These last decades, Internet has appeared as an indispensable way to develop business activities. While a large number of consumers in France frequently shop on the Internet, research on what factors influence their behaviour changes has been fragmented. This dissertation therefore proposes a framework to increase researchers’ understanding of French young consumers’ attitudes toward online shopping and their intention to shop on the Internet.The consumer behaviour has been studied a lot, notably because, as soon as they know and understand their target, companies can adapt their offers. Nowadays, this kind of studies applied to online customers has become essential.The two ways of shopping are relatively different from each other in terms of perceived shopping benefits. Diverse factors are the key to the consumer behaviour changes between both traditional shopping in physical stores and e-shopping on the Internet. In this paper, we are going to emphasis them.
46

To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion

Li, Alex Sai Hoi January 2010 (has links)
PhD / Self-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by the battle between long- and short-term interests. The current research examined the relative effectiveness of two self-regulatory strategies: stopping an already-commenced consumption episode, or to not commence one at all. Traditional economic theories, including the principle of diminishing marginal utility, would predict that not starting is harder to accomplish; whereas a proposal by Thaler (1983) suggests that not starting is in fact the optimal strategy. Two studies were conducted whereby participants were asked to either perform a less-favoured task and resist from starting a more-favoured one (Not Start), or to cease performing a more-favoured task to complete the less-favoured task (Stop). Study 1 found that Stop was more difficult than Not Start, which tentatively supported Thaler’s argument; however there was an explanation which could not be ruled out, namely the psychological distance of the anticipated second task. Study 2 addressed this issue by manipulating that factor by incorporating it into the experimental design. It was found that Not Start became as depleting as Stop when psychological distance of the second task was reduced. This research contributed to the literature by establishing a boundary condition upon the strength model of self-regulatory resource depletion, and adds to the discussion on the descriptive validity of the principle of diminishing marginal utility.
47

Black Markets: Empirical studies into the economic behaviour of the black market consumer.

Casola, Luca January 2007 (has links)
Most attempts by governments to reduce black market activity target the supplier rather than the consumer. The current thesis, however, sees reducing the willingness of the consumer to buy such goods as crucial in reducing the market. Over three studies, I examined variables that affected consumers buying from black markets and their perceptions of black markets. Study 1 (80 participants) confirmed the hypothesis that when the need to buy from a black market was for survival it would be considered more acceptable than to save money or to buy luxury goods. Study 1 further showed it was less acceptable to buy from the black market when the victim resulting from the purchase of the good was identified as an individual, rather than an organisation or society. Age and the gender of the consumer were also significant predictors of the rating of acceptability. In Study 2,65 participants completed a series of computer simulated scenarios to measure the price they would pay for different black market goods. Results indicate that the price participants were willing to pay for black market goods varied according to who the victim was (individual, organisation or society) and the participant's age and gender. Finally, in Study 3, 64 participants completed a similar task to Study 2, but some participants were informed about the true cost of black markets. Results confirmed the previous findings as well as indicating that the type of crime committed to procure the good and whether they saw information about the true cost of the markets also affected the price they would be willing to pay. The thesis concludes with suggestions for reducing black market activity.
48

Brand choice in goal-derived categories : what are the determinants? /

Lange, Fredrik, January 2003 (has links)
Diss. Stockholm : Handelshögsk., 2003.
49

Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /

Nordfält, Jens, January 2005 (has links)
Diss. Stockholm : Handelshögskolan, 2005.
50

A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia

Chester, Yayoi. January 2007 (has links)
Thesis (PhD) - Swinburne University of Technology, 2007. / Doctor of Philosophy, Swinburne University of Technology - 2007. Typescript. Bibliography: p. 209-229.

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