published_or_final_version / abstract / toc / Transport Policy and Planning / Master / Master of Arts in Transport Policy and Planning

This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on brand personality, and apply brand personality to themselves. An attempt to identify sources of inferences was inconclusive.

M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology / Internet and online shopping are gaining more attention and momentum, and businesses are moving online, not as a matter of choice, but as a matter of necessity. Online shopping satisfaction, loyalty and repurchase intentions are now at the forefront for most online shops’ strategies. Investigating this phenomenon within a South African context is crucial, considering the fact that online shopping is a recent trend in the country. Most studies have investigated the determinants of satisfaction and loyalty in online shopping. Very few studies examined the factors that entice consumers to repurchase using online channels. Businesses discovered the importance of online shopping as a key success factor. Thus, customer satisfaction, loyalty and repurchase intentions are the topics that have received much attention since the 1990s, as relationship marketing has become a popular marketing scheme. The purpose of this study was to examine online shopping satisfaction, loyalty and repurchase intentions of Generation X consumers to better understand the development of the online shopping sector. There is an absence of research conducted in this direction, resulting in a lack of existing literature. To assist in filling this gap, this study attempted to measure the relationships between these variables. Previous research has shown that consumers’ intent to repurchase online is highly driven by their satisfaction; several articles were reviewed. The target population comprised of Generation X online consumers in southern Gauteng (Vaal region). A snowball sampling method was employed to identify the respondents fitting the predetermined sample criteria. A total number of 326 questionnaires were received. Topical areas, research methods and data acquiring procedures were described. This study develops a model, which aims to describe the degree to which the three variables relate to each other; satisfaction, loyalty and repurchase intentions. The model describes the extent to which online repurchase intention is affected by satisfaction and loyalty, and the degree to which loyalty is influenced by satisfaction. Structural equation modelling (SEM) was used to test the hypotheses and the relationships. A key contribution of the SEM is the incorporation of the variables under analysis. The analysis finds that satisfaction has a positive significant relationship with repurchase intention, satisfaction also affects loyalty, and loyalty has a positive relationship with repurchase intentions. Lastly, based on the findings of this study, limitations were discussed along with the recommendations and concluding remarks

Studies of historic fish archaeofaunas can contribute to our understanding of Victorian-era consumer choice and agency. However, most zooarchaeological work focuses on interpreting large mammal remains such as cow (Bos taurus). That fish are overlooked is particularly striking in the Pacific Northwest, where fishing was a major facet of both the bourgeoning industrial economy and local household practices. My thesis addresses this gap through study of archival records (mainly newspapers) and zooarchaeological fish records from a neighborhood in Vancouver, Washington focusing on the period between 1880 and 1910. My particular goals were to examine how fishes were acquired and their economic role in a market economy. I conducted archival research through systematic and qualitative reviews of The Oregonian and other newspapers in Oregon and Washington. I recorded 105 different named fishes, which I linked to 46 Linnaean taxa; 76 fishes were listed with price information in advertisements. I connected these fishes to market acquisition, and the remaining fishes to personal catch. I ranked the sixteen most prominent fishes by their price. Largemouth bass (Micropterus salmoides) was the most expensive, and Pacific cod (Gadus macrocephalus) was the least expensive. Five ranked fishes were introduced; all of these were in the top 50% of the ranking. Chinook salmon (Oncorhynchus tshawytscha) was advertised the most frequently, but was in the lower 50% of the ranking. Some fishes (e.g., common carp [Cyprinus carpio]) were heavily promoted by federal entities and private entrepreneurs, but viewed negatively by consumers. The zooarchaeological portion of my study focused on privies from the Esther Short neighborhood (Vancouver, WA), which, between 1880 and 1910, was a predominantly middle- and working-class community, occupied by people of European ancestry. The fish fauna (total NISP: 1,282) had previously been documented by Krey Easton. I reanalyzed ~30% of the fish remains to verify identifications; our results were highly correlated. Ten fish families representing 16 taxa were recorded in the assemblage. Both introduced fishes (n = 6 taxa) and native fishes (n = 10 taxa) were present. Catfish (Ictaluridae) dominated the assemblage (76%). Salmonids represented 15%. I recorded five new taxa from specimens previously noted as "unidentified". I documented body part representation and butchering marks to establish the fish portions Esther Short residents acquired. Finally, I compared archaeofaunal fish representation against the fish rank obtained from archival research. Residents acquired fishes both as market purchases and through personal catch. Eight fish taxa in the assemblage represented market purchases. Four were nonmarket fishes. An additional four could represent either market or nonmarket fishes. Nine taxa recovered from the neighborhood were also fishes included in the ranking. Neighborhood residents were predominantly eating low-cost purchased catfish heads, which were likely incorporated into soups, stews, or chowders. I found some evidence for higher-cost purchases and fish steaks, which I loosely connected to conspicuous consumerism. Evidence of personal catch (sport and subsistence angling) illustrates agency and potential resistance to the systemic Victorian model, in which the middle class generally did not participate in such activities. My thesis shows that interpreting fish use provides valuable insights into historical-era consumer choice and agency. On a systemic level, fish use was driven by sources of authority and monied interests. Expression of identity was visible in structural responses to systemic forces, both through consumer choice within the markets, and rejection of the market economy. Fish use in the Esther Short neighborhood showed some household patterns of "purchasing within one's means", as well as several expressions of agency that conformed to or rejected Victorian-era ideals.

The research was undertaken to quantify the power of selected extrinsic (price and country of origin) and intrinsic cues (acid in chardonnay and fat in brie) on consumer evaluations of both experienced and expected product quality, and further, to measure the respective influences of objective knowledge, subjective knowledge and self-confidence on these quality assessments. The study also seeks to determine if a survey conducted measuring expectations of quality would yield comparable results with quality assessments based on actual product experience. The study was comprised of sensory experiments using full profile conjoint analysis experimental design to measure quality perception, followed by a survey where only product description profiles were provided. The analysis from both stages show findings that are remarkably similar in most respects. Results of the sensory experiment for chardonnay show both extrinsic cues tested to be more important than acid levels, while results for the survey show price maintained the strongest influence, with comparable expectations regarding the importance of country of origin and acid. For brie (both stages) consumer opinions were consistent; with price found the most influential; and while country of origin was considered relatively important, fat levels were more influential for both groups. Whilst for chardonnay (both stages) respondents held consistent beliefs regarding each acid level tested, for brie respondents experiencing the highest level of fat held an opposite view to respondents assessing quality based on their expected liking for this type of product. The influence of knowledge (objective and subjective) and self-confidence was found to be sporadic and weak, likely due to respondents’ general lack of objective knowledge in both stages of the survey. In the case of self-confidence, results are surprising given that respondents in both studies exhibited reasonably healthy degrees of self-confidence. The research provides important information to marketers seeking to exploit the most attractive aspects of their products and platform for a number of subsequent studies. / Thesis(PhD)-- School of Commerce, 2007

Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 / Includes bibliograhical references (p. 316-343) / xix, 381 p. : ill. ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine. / Thesis (Ph.D.)--University of Adelaide, School of Agriculture and Wine, Discipline of Wine and Horticulture, 2003

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Thesis (M.B.A.)--University of Hong Kong, 1983.

Thesis (M.B.A.)--University of Hong Kong, 1981.

Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour. / viii, 102 leaves ; 29 cm