Made available in DSpace on 2016-04-25T20:21:13Z (GMT). No. of bitstreams: 1 Joana A Pellerano.pdf: 1081625 bytes, checksum: b86115567842e1c26d3bdbfaa530e4d2 (MD5) Previous issue date: 2014-06-02 / The purpose of this dissertation is to assess the relationship between consumers and processed foods, which are so present in urban life, in a big city like São Paulo (SP). From the survey of eating habits related to this type of food with selected consumers, relations of anxiety, confidence and incorporation (Claude Fischler, 1995) when someone allows a food to enter his or her body and to be a part of his or her physical and symbolic composition were analyzed in the context of contemporary food consumption. For this purpose, the methodology allied theoretical and empirical research. As part of the theoretical research, besides Fischler (1995), the work relies primarily on Pierre Bourdieu (1983, 2007), Michel de Certeau (1994), Luce Giard (1996), Raymond Williams (2000, 2001, 2003, 2011), Contreras Hernández and Mabel Grácia-Arnaiz (2005), Jean-Pierre Poulain (2004) and Carlos Alberto Dória (2007, 2008, 2009a, 2009b, 2012). The empirical research was qualitative and involved nine São Paulo residents aged 20 to 59 years old with a monthly family income larger than 15 minimum wages, range that consumes more processed foods according to Instituto Brasileiro de Geografia e Estatística (IBGE, 2010). Semi-structured in-depth interviews were conducted individually focusing on food life history in relation to eating nowadays. At the end of this research it was possible to understand more properly how people deal with one of their basic needs: food. When processed foods come into the equation, this relationship is permeated by anxiety, misinformation, confidence and conformity regarding what is put on their plates and in their bodies / O objetivo geral dessa dissertação é avaliar a relação entre os consumidores e os alimentos industrializados, tão presentes na vida urbana, em uma grande metrópole como São Paulo (SP). A partir do levantamento dos hábitos alimentares relacionados a esse tipo de alimento junto a alguns consumidores selecionados, foram analisadas as relações de ansiedade, confiança e incorporação (Claude Fischler, 1995) quando o indivíduo permite a entrada em seu corpo de um item que passará fazer a parte de sua composição física e simbólica no âmbito do consumo alimentar contemporâneo. Para tanto, a metodologia aliou pesquisa teórica e pesquisa empírica. Como parte da pesquisa bibliográfica, além de Fischler (1995), o trabalho conta principalmente com os autores Pierre Bourdieu (1983, 2007), Michel de Certeau (1994), Luce Giard (1996), Raymond Williams (2000, 2001, 2003, 2011), Jesús Contreras Hernández e Mabel Grácia-Arnaiz (2005), Jean-Pierre Poulain (2004) e Carlos Alberto Dória (2007, 2008, 2009a, 2009b, 2012). A pesquisa de campo foi qualitativa e envolveu nove moradores da capital paulista com idades entre 20 e 59 anos com renda mensal familiar superior a 15 salários mínimos, faixa que mais consome alimentos industrializados de acordo com o Instituto Brasileiro de Geografia e Estatística (IBGE, 2010). As entrevistas semi-estruturadas em profundidade foram realizadas de forma individual com foco na história de vida alimentar e na relação com o comer na contemporaneidade. Ao final dessa pesquisa foi possível entender com mais propriedade como as pessoas lidam com uma de suas necessidades básicas: a alimentação. Quando os alimentos industrializados entram na equação, essa relação é permeada por ansiedade, desinformação, confiança e conformismo referentes ao que será colocado em seus pratos e em seus corpos

Made available in DSpace on 2016-04-26T14:54:51Z (GMT). No. of bitstreams: 1 Joana A Pellerano.pdf: 1081625 bytes, checksum: b86115567842e1c26d3bdbfaa530e4d2 (MD5) Previous issue date: 2014-06-02 / The purpose of this dissertation is to assess the relationship between consumers and processed foods, which are so present in urban life, in a big city like São Paulo (SP). From the survey of eating habits related to this type of food with selected consumers, relations of anxiety, confidence and incorporation (Claude Fischler, 1995) when someone allows a food to enter his or her body and to be a part of his or her physical and symbolic composition were analyzed in the context of contemporary food consumption. For this purpose, the methodology allied theoretical and empirical research. As part of the theoretical research, besides Fischler (1995), the work relies primarily on Pierre Bourdieu (1983, 2007), Michel de Certeau (1994), Luce Giard (1996), Raymond Williams (2000, 2001, 2003, 2011), Contreras Hernández and Mabel Grácia-Arnaiz (2005), Jean-Pierre Poulain (2004) and Carlos Alberto Dória (2007, 2008, 2009a, 2009b, 2012). The empirical research was qualitative and involved nine São Paulo residents aged 20 to 59 years old with a monthly family income larger than 15 minimum wages, range that consumes more processed foods according to Instituto Brasileiro de Geografia e Estatística (IBGE, 2010). Semi-structured in-depth interviews were conducted individually focusing on food life history in relation to eating nowadays. At the end of this research it was possible to understand more properly how people deal with one of their basic needs: food. When processed foods come into the equation, this relationship is permeated by anxiety, misinformation, confidence and conformity regarding what is put on their plates and in their bodies / O objetivo geral dessa dissertação é avaliar a relação entre os consumidores e os alimentos industrializados, tão presentes na vida urbana, em uma grande metrópole como São Paulo (SP). A partir do levantamento dos hábitos alimentares relacionados a esse tipo de alimento junto a alguns consumidores selecionados, foram analisadas as relações de ansiedade, confiança e incorporação (Claude Fischler, 1995) quando o indivíduo permite a entrada em seu corpo de um item que passará fazer a parte de sua composição física e simbólica no âmbito do consumo alimentar contemporâneo. Para tanto, a metodologia aliou pesquisa teórica e pesquisa empírica. Como parte da pesquisa bibliográfica, além de Fischler (1995), o trabalho conta principalmente com os autores Pierre Bourdieu (1983, 2007), Michel de Certeau (1994), Luce Giard (1996), Raymond Williams (2000, 2001, 2003, 2011), Jesús Contreras Hernández e Mabel Grácia-Arnaiz (2005), Jean-Pierre Poulain (2004) e Carlos Alberto Dória (2007, 2008, 2009a, 2009b, 2012). A pesquisa de campo foi qualitativa e envolveu nove moradores da capital paulista com idades entre 20 e 59 anos com renda mensal familiar superior a 15 salários mínimos, faixa que mais consome alimentos industrializados de acordo com o Instituto Brasileiro de Geografia e Estatística (IBGE, 2010). As entrevistas semi-estruturadas em profundidade foram realizadas de forma individual com foco na história de vida alimentar e na relação com o comer na contemporaneidade. Ao final dessa pesquisa foi possível entender com mais propriedade como as pessoas lidam com uma de suas necessidades básicas: a alimentação. Quando os alimentos industrializados entram na equação, essa relação é permeada por ansiedade, desinformação, confiança e conformismo referentes ao que será colocado em seus pratos e em seus corpos

Thesis (M.Sc.)--University of Alberta, 2009. / A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Science in Agricultural and Resource Economics, Department of Rural Economy. Title from pdf file main screen (viewed on September 20, 2009). Includes bibliographical references.

For six decades, consumer researchers have relied heavily on Goffman's (1963) seminal work on stigma, often limiting themselves to a one-dimensional treatment of it as a static variable that determines the behaviour of homogenous groups. Such views, however, stand at odds with wider paradigm shifts away from modernity, and with feminist considerations about intersectionality. Most importantly, the dearth of studies examining the interplay between structural macro-dynamics and micro-level experiences has meant that rapid changes in societal attitudes have received insufficient attention. Considering the rise of minority portrayals in the past few years and importance of the media in dispersing and ameliorating stigma, there is a need to understand how media experiences differ across generations, sociocultural categories, and individual life-courses. Focusing on lesbian, gay, bisexual, trans, queer, and other (LGBTQ+) individuals, and building on Bauman's (2000) concept of liquid modernity as well as Bourdieu's (1994) theory of practice, this thesis explores how stigma experiences of two generations of LGBTQ+ consumers have changed, how this relates to their experiences of LGBTQ+ media portrayals, as well as what this tells us about how (marginalised) consumers navigate their lives and particularly the fragmentation of identity politics through (media) consumption. I followed an intersectional phenomenological enquiry, employing a meaning-based model of media experience that contributes to the literature by extending Mick and Buhl's (1992) work to account for considerations of intersectionality and intertextuality. Life story- and subsequent media experience interviews were analysed individually and across cases. The sample consisted of eight LGBTQ+ members of the Boomer- and ten of the Millennial generation. This study develops a theoretical framework of stigma as viscous instead of static: in constant flux due to the dynamic interplay between the doxic attitudes in social fields, as well as individual embodied dispositions, the stigma habitus. This provides a richer understanding of how it is enacted in consumer culture, enabling a critical analysis of the dialectic relationship between individuals and their environment. Through this framework, my study challenges generational accounts of difference, which are found to be too simplistic to account for diverging (media) experiences. Instead, it is the dialectic between context and (stigma) habitus that shapes dynamic experiences. For participants facing high levels of stigma viscosity, for example, LGBTQ+ portrayals seemed particularly important and experiences revolved around social acceptance. Moreover, lived experiences, as well as doxic beliefs about media, advertising, and a text's 'author' formed an intertextual frame of reference used to evaluate portrayals' authenticity and harmfulness. Importantly, participants' preference for or rejection of 'radical' vs heteronormative portrayals was shaped by tastes that have become naturalised in their habitus, with disparate doxic beliefs generating reflexive guilt and ambivalence. My findings suggest that stigma amelioration may ultimately lead to symbolic violence within the LGBTQ+ community against those who do not adhere to accepted consumption standards. This study also has implications for consumers more broadly as changes in viscosity affect consumption practices. Adhering to a critical approach, I describe a range of recommendations for practitioners and reflexive practices I engaged in following this study.