Ao se estudar a cultura da juventude, devemos analisá-la dentro do contexto de uma sociedade de consumo. Por isso mesmo, ligada à música e à moda (não no seu sentido estrito). A cultura da juventude brasileira foi pautada principalmente pelas influências musicais internacionais, mas sempre dando uma cara nova aos movimentos juvenis que aqui se criavam, sendo o período entre as décadas de 1970 e 1980, o de maior efervescência e criatividade musical. O objetivo desse trabalho é analisar esse tema com base na sua relação com a indústria cultural, apontando as especificidades da atuação do Mercado, tanto para a mercantilização de movimentos espontâneos da juventude, quanto para as estratégias envolvidas na criação de fenômenos ou modismos. Entender como esse processo se deu no nosso país é essencial para refletir os rumos da juventude atual e sua relação com o consumo. A indústria cultural é formada por vários sistemas, sendo a mídia um deles. Por isso, com base em dois meios de comunicação impressos a revista Veja e o jornal Folha de São Paulo, tentou-se traçar a relação entre a abordagem midiática e a consolidação dos movimentos ou fenômenos musicais pelo mercado cultural. / When studying the culture of youth we should analyze it within the context of a consumer society. Therefore, connected to music and fashion (not in a strict sense). The culture of Brazilian youth has been mostly guided by international musical influences, but the youth movements created here in Brazil have always received a new look, especially between the 70s and 80s, the period with the greater effervescence and musical creativity. The goal of this work is to analyze this issue basing this analysis on its relation with cultural industry, pointing the specifics of markets performance both to the commercialization of spontaneous youth movements as well as to the strategies involved on the creation of phenomena and new fashions. Understanding how that process has happened in our country is essential to think about the directions of the current youth and its relation with consumption. The cultural industry is made up of various systems, including the media. Hence, based on two publications - Veja magazine and Folha de São Paulo newspaper, this work tries to describe the relationship between the media approach and the consolidation of musical movements, or phenomena, by the cultural market.

The present work uses statistical mechanics tools to investigate the dynamics of markets, prices, trades and wealth distribution. We studied the evolution of market dynamics in different stages of historical development by analyzing commodity prices from two distinct periods : ancient Babylon, and medieval and early modern England. We find that the first-digit distributrions of both Babylon and England commodity prices follow Benford's Law, indicating that the data represent empirical observations typically arising from a free market. Further, we find that the normalized prices of both Babylon and England agricultural commodities are characterized by stretched exponential distributions, and exhibit persistent correlations of a power law type over long periods of up to several centuries, in contrast to contemporary markets. Our findings suggest that similar market interactions may underlie the dynamics of ancient agricultural commodity prices, and that these interactions may remain stable across centuries. To further investigate the dynamics of markets, we present the analogy between transfers of money between individuals and the transfer of energy through particle collisions by means of the kinetic theory of gases. We introduce a theoretical framework of how micro rules of trading lead to the emergence of income and wealth distribution. Particularly, we study the effects of different types of distribution of savings/investments among individuals in a society and different welfare/subsidies redistribution policies. Results show that while considering savings propensities, the models approach empirical distributions of wealth quite well. The effect of redistribution better captures specific features of the distributions which earlier models failed to do. Moreover, the models still preserve the exponential decay observed in empirical income distributions reported by tax data and surveys. / by Natalia E. Romero. / Vita. / Thesis (Ph.D.)--Florida Atlantic University, 2012. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2012. Mode of access: World Wide Web.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-04-24T12:27:42Z No. of bitstreams: 1 José Rubens de Campos.pdf: 3297337 bytes, checksum: 1c5eae8cf7d2261935c2e74b01f55e60 (MD5) / Made available in DSpace on 2018-04-24T12:27:42Z (GMT). No. of bitstreams: 1 José Rubens de Campos.pdf: 3297337 bytes, checksum: 1c5eae8cf7d2261935c2e74b01f55e60 (MD5) Previous issue date: 2018-03-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Collaborative consumption, often related to digital platforms, occurs as players perform sharing activities, such as, in the form of renting, loan, sale or exchange of goods or services like transportation offers, space and others. This Master’s thesis aims to analyze the consumer’s value perception, as well as the creation of such values by the vendors. In order to accomplish this, it has been decided to relate the inquiry strategy to the technique of multiple methods, that involved both data collection and analysis in a quantitative and qualitative way. Thus, three studies were carried out: Study 1 focusing in the identification – in a qualitative way – of the main consumer’s stimuli, preferences and needs in sharing services to evaluate the predominant factors in the use of such services. The Studies 2 and 3 consist of a case study based on Airbnb, in which it was intended to observer the Airbnb user’s value perception regarding the offered service. In Study 2 was verified how and in which circumstances those values are formed under the buyer’s perspective and, by the use of qualitative analysis, under the perspective of the service’s vendor, Study 3 arranged the key-ideas of Studies 1 and 2 to identify how service’s third parties perform in sharing economy and how they create values to their clients. One can state that sharing economy’s consumers perceive value by five factors, all of them with the same relevance degree: convenience and facility; security and confidence; assistance; price and social and environmental matters. It is the arrangement of such factors that determine the use of sharing services. Both studies 2 and 3 confirm that value creation among guests and hosts of Airbnb happens based in the profiles and comments expressed in review system and consolidates in customized assistance, involving agility, care and availability in performing services and providing information / O consumo colaborativo, muitas vezes associado às plataformas digitais, ocorre na medida em que os participantes realizam atividades de compartilhamento sob a forma de aluguel, empréstimo, venda ou troca de bens ou serviços como soluções de transporte e espaço. O presente estudo busca analisar a percepção de valor do consumidor de Serviços Compartilhados, bem como a criação destes valores pelo prestador de serviço. Para tanto, optou-se em associar a estratégia de investigação à técnica de métodos mistos, que envolvem a coleta e a análise de duas formas de dados, quantitativa e qualitativa, e, desta forma, foram conduzidos três estudos relacionados: o Estudo l, buscando identificar de forma quantitativa os principais estímulos, as preferências, e as necessidades do consumidor de Serviços Compartilhados, para avaliar os fatores que determinam a utilização de Serviços Compartilhados, e os Estudos 2 e 3 que constituem um Estudo de Caso da empresa Airbnb, no qual observou-se a percepção de valor do usuário do Airbnb quanto ao serviço oferecido. No Estudo 2, como e em que circunstâncias estes valores são construídos, sob a perspectiva do comprador e, por meio de uma análise qualitativa, sob a perspectiva do prestador de serviço, o Estudo 3 combinou ideias-chave dos Estudos 1 e 2 para identificar como os prestadores de serviços das empresas que atuam na Economia de Compartilhamento criam valores para seus clientes. Podemos afirmar que os consumidores de Serviços Compartilhados percebem valor por meio de cinco fatores, todos com o mesmo grau de relevância: Conveniência e Facilidade; Segurança e Confiança; Atendimento; Preço e a questão socioambiental. E é o mix deles que determina a utilização dos Serviços Compartilhados. Os Estudos 2 e 3 confirmam que a criação de valor entre hóspedes e anfitriões do Airbnb se estabelece com base nos perfis e nos comentários, no Sistema de Review e se consolida no atendimento personalizado que inclui agilidade, atenção e disponibilidade na prestação de serviços e informações

There is a popular lay-belief that consumers always strive to repair their negative mood. However, one can think of contrary instances where people seek out melancholic music when they feel sad, or choose to remain miserable when something frustrates them. My dissertation proposes that people vary considerably in the degree to which they need to feel better when they experience negative feelings. Specifically, my dissertation advances current understanding of why certain individuals do not engage in mood repair. It also allows us to decipher when people would form judgments and decisions in a mood-congruent versus mood-incongruent manner, thereby accounting for the lack of robustness of mood repair effects. To this end, I advance a construct called the "Need to Feel Better" (NFB), and propose four distinct facets of NFB that individuals differ on: 1) behavioral tendency to repair bad moods, 2) aversion to negative feelings, 3) pleasure derived from negative feelings, and 4) tendency to reflect on negative feelings. I also propose a scale that measures this construct and the four facets it encompasses. My dissertation shows that NFB is associated with stronger preference for common mood repair activities such as leisure shopping and exercise. It is also associated with certain demographics (e.g., age and gender), personality traits (e.g., extraversion and agreeableness), and self-regulation constructs (e.g., promotion-focus). NFB also predicts people's tendency to engage in mood repair when they experience negative moods and their attitudes towards mood lifting appeals. From a managerial standpoint, this work provides insights for the marketing of "feel-good" products (e.g., aromatherapy and vacation packages) and the use of mood repair appeals (e.g., Volkswagen's "Get Happy" Super Bowl commercial and the "Look Good Feel Better" campaign for women with cancer by the cosmetics industry).

Thesis (M.A.)--Queen's University at Kingston, 2001. / Includes bibliographical references.

published_or_final_version / Business / Master / Master of Philosophy

Thesis (Ph.D.)--McMaster University, 2006. / Supervisor: Thomas F. Crossley. Includes bibliographical references.

Thesis (M.A.)--Miami University, Dept. of Geography, 2008. / Title from first page of PDF document. Includes bibliographical references (p. 79-85).

Thesis (Ph. D.)--University of Oregon, 2008. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 179-185). Also available online in ProQuest, free to University of Oregon users.

Thesis (M.A. (Political & International Studies)) - Rhodes University, 2008.