This study theorises and conceptualises place as an object of consumption, formed, shaped, and affected through practices. The study problematizes place treatments in extant managerial sciences and its contextual interpretations within consumption. It draws from a range of disciplinary inspirations from management studies, social sciences, philosophical, and phenomenological musings to empirically interrogate place construct using ethnography, in itself understood as placemaking practice. It analyses and interprets place through the lens of practice theories and non-representational methods to conceptualise place in consumption, and critically revisits its ontological hierarchy vis-à-vis space. The study delivers several methodological, theoretical, and axiological contributions. It uses an adapted form of historical street ethnography to interrogate place, imbuing it with a critical reflexive standpoint, and positions a revitalised and reinvigorated street ethnography as a critical reflexive epistemic tool of knowledge production in the analytical transitions from phenomenological to post-phenomenological narratives. The study’s theoretical, discipline-specific contributions arise from synchronous examinations of place, consumption, practice, and non-representations. It empirically validates heuristics of non-representation and practices in contextually examining place in consumption, appreciates genomic qualities of practices brigaded through universality of human experiences as pools of actions and competencies articulating consumption, and contemplates place as a processual, aspatial, fluid entity grasped beyond marketplace logic through practices. It expands understandings of marketplace, setting, structure, and actor, and invites attention to the liquefied, flowing nature of market and consumption through place plasticity and path-dependent practices. It emphasises the illocutionary force of place as object of consumption shaped through and in each moment of practice. The study empirically validates the reenchanted ontology of place, resituating it as the universal supreme abstract with space and time as component, co-constitutive elements, thus resituating extant place-space hierarchy. The study’s axiological and managerial contributions highlight mutability of practices in shaping place beyond marketplace logic in its many forms and settings, valorise everyday activities in shaping marketplace, illuminate the role of public, civic, and communal spaces and their contributions in the transition from market economy to marketized society not captured by marketplace discourses, and invite practice and non-representations into depictions of place marketing and consumption.

Traditional research into pro-environmental behaviour change has a tendency to be focussed on either the context in which practices are enacted or the cognitive processes that lead to particular behaviours. Research is often located within individual disciplines, with policy implications defined by (often) narrow interpretations of a problem. Despite increasing recognition of the ability of behaviour change to significantly contribute to the reduction in emissions required to meet UK targets, policy is so far failing to encourage ‘normative’ low carbon practices in many areas of life. Based on theories of social practice, this thesis attempts to redress the relationship between individuals and behaviour in order to discover how energy practices are developed, maintained and reconfigured. Specifically, it develops a phenomenological approach to energy consumption by exploring how energy practices are experienced by individuals on a daily basis, based on the premise that much human behaviour is driven by individuals’ perceptions of their actions. The study highlights the importance of the meanings and associations that individuals possess in relation to their energy practices and how these are implicated by their experiences, past and present. Furthermore, it contends that practices are influenced by social interactional dynamics and normative frameworks within the home, as well as by the form and frequency of social relations external to the home. With energy consumption so closely interlocked with the practices with which individuals engage in a daily basis, this thesis suggests that policy needs to be more in tune with the everyday experiences of energy consumers. It concludes by setting out a form of policy-making that has the potential to reduce everyday energy use by being sensitive to the experiences and well-being of individuals and society.

In contemporary society, book readers are increasingly being valued as consumers. Literacy and reading are often subjected to an economic logic and seen as constituting economic operations in themselves. The overall research objective is to explore whether and to what extent book reading as consumption practice belongs with traditional understandings of economy and culture, consumption and value. This entails studies on different levels: theoretical, methodological and meta-theoretical. The main thesis is that we need to envision another mode of economy related to books and reading, captured in the concept of “bookonomy”. The methodological problems connected to the empirical study of consumption practice can be dealt with constructively if we engage consumers in complementary experimental activities. Visual sessions can contribute directly by: 1.) contextualizing practices in everyday life; 2.) exhibiting visible, material aspects, etc.; 3) uncovering invisible aspects such as the art and logic of practice. Using an abductive approach to science and several types of qualitative data, the study puts consumption practice in a new light. Several logics of book reading are uncovered: distributive, encompassing, additive, geometric, accounting, erosive, and depository. These logics of practice are better understood as consummation, rather than consumption. The meta-theoretical study suggested that unlike economic theory that teaches the allocation of scarce resources to meet infinite needs, bookonomy denotes an underlying pattern of complementary logics that gather together and distribute surplus, both historically and as driver into industrial mass production and post-scarcity. Where economic theory distinguishes between value-in-use (utility), value-in-exchange (value) and value-in-money (price), bookonomic value is an epiphenomenal type of value that simultaneously draws on, takes hold of, and deals out surplus. It is a surplus-to-surplus value-in-store, with a distributive logic at heart. / Bookonomy

Purpose - The purpose of this study is to investigate the underlying causes for the millennials’ engagement into reusing clothes who are characterised by both, a high consumption of second-hand clothing and a certain environmental awareness. Considered as both, a sustainable consumption practice as well as a current trend, it shall be focused in what way these aspects influence the millennials’ consumption of second-hand clothing. Design/Methodological Approach - For answering the research questions, a qualitative approach was followed including 10 semi-structured face-to-face interviews with millennials who shop second-hand clothing in Swedish charity thrift shops. Findings - The findings reveal various motivations of millennials for shopping second-hand clothing and its connection to being a current trend. It is somewhat influencing millennials that shopping second-hand clothing is a sustainable consumption practice. However, it is rather motivated to be part of the trend. In some cases it displays a justification for a higher consumption of clothing. However, environmental concerns do not appear as the primary motive. The findings lead to the assumption that shopping second-hand clothing fulfils the same needs as fashionable clothes do for the millennials. Originality/ Value - Little research has been conducted to understand the millennials’ underlying causes for engaging into second-hand shopping. Recently, they have been discovered as a cohort with a high affinity to reusing clothes. This study examined millennials’ various motivations, taking a closer look on environmental concerns as shopping second-hand clothing is considered as a sustainable consumption practice. Furthermore, it is investigated which role second-hand shopping has in the overall clothing consumption of millennials. Though the findings are not generalizable, they can serve as a basis for future quantitative research within this contemporary and relevant field in the world of textiles and clothing.

A small proportion of people claim to live and consume in ways they consider more sustainable in social and environmental terms. As yet, we do not know how many exactly, but possibly no more than 5-10% of the population. The thesis intentionally focuses on this minority finding there are at least three reasons why it is interesting to do so. First because they are all but ignored in sociologies of practice in the context of sustainable consumption which considers this minority an insignificance and focuses almost exclusively on 'mainstream' majority which more closely maps onto the stereotype of 'consumer society'. Second because we think we can learn much from juxtapositioning this group empirically against the spectrum of theories of practice to devise more robust and appropriate theoretical explanation of how these subjects, in the context of everyday practice, negotiate the many interpretations and contradictions involved in trying to put 'sustainability' into practice. Third because by understanding them better we can reflect on theoretical, empirical and policy implications for nudging this minority of the population to a higher percentage. The thesis sits at one end of a spectrum of positions in theories of practice applied to consumption, and in particular with a normative interest in sustainable consumption. It aligns with those who seek to re-insert the reflexive agent into accounts of practice, with particular reference to the conceptual construct of the 'citizen-consumer' and the context of political consumption (Spaargaren & Oosterveer 2010). Referring to theories of consumption, the thesis adds perspectives on how people negotiate multiple domains of consumption simultaneously since everyday practice involves interactions across multiple domains (such as eating, mobility, householding); and yet typically in theories of practice these are artificially separated into single domains. The study therefore considers the implications which domains have on how particular practices are carried out, first separately (per domain) and then as they come together (in a cross-cutting domain perspective). The study then takes theories of practice as a springboard to develop a theoretical position and framework which better fits the narrated accounts of the 37 subjects who participated in this study. In iteratively co-developing a theoretical framework and multiple 'stages' of empirical research (using grounded theory methodology) the study seeks to explain theoretically how subjects justify their 'doings' (drawing on 'conventions' and 'orders of worth' (Boltanski & Thévenot 2006)); how they appear to muddle through as best they can (introducing 'bricolage' (Lévi-Strauss 1972)); and how subjects appear to devise decision short-cuts when approaching decisions characterised by the multiple contradictions of sustainable consumption and incomplete or 'too much' information (introducing heuristics (Gigerenzer & Gaissmaier 2011)). In joining calls to re-insert the reflexive agent to account for how, when and why subjects enact changes towards trajectories which they consider 'more sustainable' in their own terms, the study takes inspiration from Margaret Archer's morphogenesis approach (1998) and explores her model of multiple modes of reflexivity, announcing certain modes as 'better fitting' conditions of late modernity. The study finally finds that contrary to a notion of the un-reflexive agent, the citizen-consumer is able to articulate visions of the 'good life'. In addition she is able to fold these visions back onto everyday practices performed in the past, present and future, laying out normative guidelines and positive accounts of how to achieve personal or societal well-being and happiness. The overarching positioning of the study is much inspired by Andrew Sayer's (2011; 2000) 'normative turn' calling upon social sciences to re-instate research into the things about which people care. The study is therefore guided by the overarching question of how people translate their environmental and/or social concerns into the ways in which they live and consume.