Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. A great benefit for advertising on social media is that consumers can share your content forward, 60% of social media users were likely to do so. This study aims to investigate the driving factors that make women fashion consumers share content among friends. Purpose: The purpose of this research is to identify the driving factors that make women fashion consumers want to share fashion-related content on social media. By identifying these factors, we aim to provide insightful information that can help fashion marketers to create more effective social media campaigns and to gain a deeper understanding of their target customers. Method: This study uses semi-structured interviews to explore the phenomenon of fashion content sharing on social media through a qualitative research approach. A relativist approach to ontology and interpretivism as the research philosophy has been adopted, acknowledging potential limitations and bias. A sample of 10 female participants who self-identify as active fashion consumers were selected, with open-ended questions used for data collection. The study aims to understand the complex factors influencing consumers' sharing of fashion content on social media, allowing for insights beyond surface-level observations. Conclusion: This study identified key factors driving women's fashion-related content sharing on social media. Influential elements included platform choice (notably Instagram), fashion influencers' credibility, validation needs, informed purchasing, and friends' preferences. Shared content often had unique, current, and entertaining features. Social justice, personal engagement, and trend alignment also motivated sharing.

>Magister Scientiae - MSc / Technology plays a big role in our lives. However, many do not have access to technology and the knowledge it provides, giving rise to the so-called digital divide. The purpose of this study is to explore and understand the impact of digital storytelling for social innovation, considering the digital landscape of South Africa. For example, it is important to consider what types of technologies have worked and are still working to capture stories. Furthermore, to consider what skills the end-users would require to use the system and what devices would be best suited for them—PC, laptop, tablet, or smartphone—and what software would be required to capture their stories. Finally, access to Wi-Fi or the Internet would need to be economically viable. Despite the vast research that has been done on digital storytelling, not much has been done in terms of its impact on social innovation and how a digital platform should be designed to enrich social innovation and creativity.

In Essay 1, we seek to expand the insights on an individual's decision to share group content. Social networking sites (SNS) have become a ubiquitous means of socializing in the digital age. Using a survey, we collected data from 520 respondents with corporate work experience to test our research model. Our analysis highlights the complex interplay between individual and group factors that shape users' risk-benefit analysis of sharing group content on social networking sites. Furthermore, the results of this study have important implications for social networking site design and policy, particularly with regard to providing granular control over the privacy settings of group content and clear and concise information about the potential risks and benefits of sharing group content. Essay 2 aims to extend the knowledge of information security policy (ISP) compliance. Using a comprehensive approach, we extended the perspective of control mechanisms in the context of ISPs. It is evident that maintaining information security is an important concern for organizations of all sizes and industries. Organizations can establish policies and procedures to regulate and ensure compliance with information security policies, and various control mechanisms can be employed to ensure compliance. Among these control mechanisms, enforcement, punishment, evaluation, and recognition have been identified as important factors that influence information security policy compliance. In Essay 3, we delve deep into the current digital era and the reality of individuals becoming particularly vulnerable to privacy breaches. In the third essay, we offer a thorough examination of existing literature to gain insight into the disparities between users' stated privacy concerns and their actual information-sharing behavior. Our analysis reveals that, in addition to technological and environmental factors, cultural and personal differences significantly contribute to the paradoxical behavior observed among individuals. Utilizing the S-O-R (stimulus-organism-response) framework, we emphasize the necessity of examining the intricate interplay between technological aspects, individual attributes, and environmental factors in order better to understand the complexities of individuals' privacy decision-making processes. By addressing these factors and their interactions, we can develop more effective strategies to improve individuals' privacy awareness, decision-making, and overall online experiences. This will ultimately create more secure and privacy-respecting digital communities for users with various characteristics.

Submitted by Cássia Santos (cassia.bcufg@gmail.com) on 2014-09-19T12:27:42Z No. of bitstreams: 2 Dissertacao Marcos Paulino Roriz Junior.pdf: 6606924 bytes, checksum: 51f41fd9bffd47d74d5b5433034ffe62 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2014-09-19T12:58:45Z (GMT) No. of bitstreams: 2 Dissertacao Marcos Paulino Roriz Junior.pdf: 6606924 bytes, checksum: 51f41fd9bffd47d74d5b5433034ffe62 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-09-19T12:58:45Z (GMT). No. of bitstreams: 2 Dissertacao Marcos Paulino Roriz Junior.pdf: 6606924 bytes, checksum: 51f41fd9bffd47d74d5b5433034ffe62 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2013-05-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / According to Mark Weiser, ubiquitous computing focuses on seamlessly integrating computing tasks into people’s daily lives. Because of current technology limitations, the realization of ubiquitous computing observes a limited set of aspects of ubiquitous computing, such as, mobility and context, which are based on services that integrate the users with the resources that are present on a delimited ubiquitous environment (such as in smart spaces). Instead, we explored a different approach, in which services are used not to integrate an individual user with the environment, but to integrate the users present in the environment with one another. One way to realize this aspect is by using content sharing, first-class application dat, that serve as integration medium between users. However, due to the environment complexity and lack of middleware platforms, applications that follow this approach are repeatedly built from scratch using raw techniques. Aiming to provide an infrastructure for the development of this kind of applications, we propose Content Sharing for Smart Spaces (C3S), a middleware that offers a high-level programming model using primitives that are based on a set of content sharing semantics and ubiquitous application concepts. The primitives express a small set of behaviors, such as move, clone, and mirror, which serve as building blocks for developers to implement sharing and content ubiquity features, while the ubiquitous concepts supported by the middleware allow the manipulation of users, groups and ubiquitous applications. We validated our proposal using two different case studies that allowed us to explore these features. Our results show that our middleware provides an easier way to develop sharing-based applications compared to related work found in the literature. / De acordo com Mark Weiser, a computação ubíqua se concentra na integração de maneira despercebida e sem rupturas (seamlessy) de tarefas da computação no cotidiano das pessoas. Por causa das atuais limitações tecnológicas, a realização dessa integração segue um ou mais aspectos da computação ubíqua, por exemplo, de mobilidade ou de contexto, que são baseados em serviços que integram o usuário em um ambiente ubíquo delimitado (como espaços inteligentes). Neste trabalho exploramos uma abordagem diferente, em que os serviços não são utilizados para integrar um usuário individual ao ambiente, mas são utilizados para integrar os usuários presentes no ambiente uns com os outros. Uma maneira de realizar esse aspecto é usando o compartilhamento de conteúdo, dados de primeira classe da aplicação que servem como meio de integrar os usuários. No entanto, devido à complexidade do ambiente de computação ubíqua e à falta de plataformas de middleware, aplicações que seguem esta abordagem são repetidamente construídas a partir “do zero”, usando técnicas não convencionais. Com o objetivo de fornecer uma infraestrutura para o desenvolvimento deste tipo de aplicação, propomos o Content Sharing for Smart Spaces (C3S), um middleware que oferece um modelo de programação de alto nível, usando primitivas baseadas em um conjunto de semânticas de compartilhamento de conteúdo e em conceitos de aplicações ubíquas. As primitivas expressam um conjunto de comportamentos, tais como mover, clonar, e espelhar, que servem como blocos de construção para os desenvolvedores implementarem funcionalidades de compartilhamento, enquanto que os conceitos de ubiquidade permitem a manipulação de usuários, grupos e aplicações ubíquas. A proposta foi validada por meio de dois estudos de caso que exploram esses recursos. Os resultados permitiram concluir que o middleware fornece uma maneira mais fácil de desenvolver aplicativos baseados em compartilhamento em comparação com trabalhos semelhantes encontrados na literatura.