abstract: The fitness and wellness industry is expanding at a rapid pace, and part of this expansion includes wellness tourism. Within wellness tourism, fitness related activities and programs are sought by wellness tourists or more specifically, fitness tourists. Wellness tourism is defined as a journey by people whose motive, in whole or in part, is to maintain or promote their well-being, and who stay at least one night at a facility that is designed to enable and enhance physical, psychological, spiritual and/or social well-being. Inevitably, fitness related activities are offered within wellness tourism, and seem to attract these fitness tourists. The purpose of this study is two-fold. It is first to examine the goal content fitness tourists possess in this non-traditional exercise context. Second, this study aims to examine the goal pursuits within the promotional content produced by the wellness tourism industry. This study is informed by goal content theory (GCT) which is a mini-theory within self-determination theory (SDT). Developed by Kasser and Ryan (1996), GCT examines how goals pursued by individuals, in this case fitness tourists, whether related to extrinsic or intrinsic content, account for variations in wellness. Extrinsic goals include elements like wealth and appearance, while intrinsic goals include dimensions like community contribution and health management. Participants were targeted through their consumption of fitness services at wellness tourism resorts in the southwestern United States. The goal content for exercise questionnaire (GCEQ) was distributed to these targeted participants to determine the types of exercisers, intrinsically or extrinsically motivated, who are consuming these services. Additionally, a content analysis was conducted to examine the elements portrayed by the industry within a fitness context. Understanding goal content can allow organizations to create programs supportive of participants’ autonomous motivations which research suggests lead to higher levels of well-being. Using a sample of 100 GCEQs, the study implies fitness tourists are more likely to be white, high income females with stronger intrinsic goal content. Health management, image, and skill development were among the highest ranked goals. A total of 182 images were examined in addition to extensive narrative content on the webpages of these sites suggesting this industry promotes holistic wellness rather than appearance. The results of this study should be used to program physical activity interventions made accessible to low and middle class individuals. / Dissertation/Thesis / Masters Thesis Community Resources and Development 2017

<p>Liv och hälsa ung är en enkätundersökning bland ungdomar i skolår 7, 9 samt år 2 på gymnasiet i Örebro län. Barn och ungdomar är en prioriterad målgrupp för Sverige och Örebro län enligt regeringens folkhälsoproposition samt Örebro läns folkhälsoplan. I skolan har rektorn det yttersta ansvaret, i denna studie valdes rektorer ut för att ge ett ledarskapsperspektiv på ett användande. Uppsatsens syfte äratt undersöka hur resultatet från Liv och hälsa ung undersökningarna används avrektorer för skolår 7-9 i Örebro län. Studien är kvalitativ där nio stycken rektorer iÖrebro län har intervjuats. Datamaterialet analyserades med hjälp utav en kvalitativinnehållsanalys. Resultatet presenteras i form av fem stycken huvudkategorier;mottagning, spridning, nytta, styrning, hinder och 11 underkategorier. I diskussionen behandlas rektorernas användning utifrån studiens teoretiska referensram. Studien visar på ett komplext och varierat användande men företrädesvis används resultatet för att ge en omvärldsbild av ungdomars hälsa och livssituation till lärare och elevhälsa. Dock används resultatet från Liv och hälsaung sällan direkt i beslutsprocessen. Författarna ser möjligheter till vidare studier för att skapa en helhetssyn på användandet av Liv och hälsa ung resultatet bland Örebro läns kommuner.</p> / <p>”Liv och hälsa ung” is a survey among adolescents in school grade 7, 9 and schoolgrade 2 in upper secondary school in Örebro County. Children and youth is aprioritized target group for Sweden and Örebro County according to the government public health plan and in the public health guiding principles for Örebro County. A principal has the outermost responsibility at school, they where selected to give a leadership perspective. The aim of this study is to investigate utilization of how the result from “Liv och hälsa ung” is used by principals for school grade 7, 9 in Örebro County. The study is qualitative where nine principals in Örebro County have been interviewed. The data was analysed with a qualitative content theory analysis. The result is presented in five main categories; Reception, Dissemination, Benefit, Management, Obstacles and 11 sub categories. Thediscussion handled the principal’s utilization on the basis of the theoreticalframework of this study. The study shows a complex and miscellaneous utilizationof the result but it is mostly used to disseminate information about the adolescent’shealth and situation in life to teachers and the student health care. Although it israrely used in the decision process. The authors see possibilities for further studiesto create a whole image on the utilization of the “Liv och hälsa ung” results inÖrebro County and its municipalities.</p>

Liv och hälsa ung är en enkätundersökning bland ungdomar i skolår 7, 9 samt år 2 på gymnasiet i Örebro län. Barn och ungdomar är en prioriterad målgrupp för Sverige och Örebro län enligt regeringens folkhälsoproposition samt Örebro läns folkhälsoplan. I skolan har rektorn det yttersta ansvaret, i denna studie valdes rektorer ut för att ge ett ledarskapsperspektiv på ett användande. Uppsatsens syfte äratt undersöka hur resultatet från Liv och hälsa ung undersökningarna används avrektorer för skolår 7-9 i Örebro län. Studien är kvalitativ där nio stycken rektorer iÖrebro län har intervjuats. Datamaterialet analyserades med hjälp utav en kvalitativinnehållsanalys. Resultatet presenteras i form av fem stycken huvudkategorier;mottagning, spridning, nytta, styrning, hinder och 11 underkategorier. I diskussionen behandlas rektorernas användning utifrån studiens teoretiska referensram. Studien visar på ett komplext och varierat användande men företrädesvis används resultatet för att ge en omvärldsbild av ungdomars hälsa och livssituation till lärare och elevhälsa. Dock används resultatet från Liv och hälsaung sällan direkt i beslutsprocessen. Författarna ser möjligheter till vidare studier för att skapa en helhetssyn på användandet av Liv och hälsa ung resultatet bland Örebro läns kommuner. / ”Liv och hälsa ung” is a survey among adolescents in school grade 7, 9 and schoolgrade 2 in upper secondary school in Örebro County. Children and youth is aprioritized target group for Sweden and Örebro County according to the government public health plan and in the public health guiding principles for Örebro County. A principal has the outermost responsibility at school, they where selected to give a leadership perspective. The aim of this study is to investigate utilization of how the result from “Liv och hälsa ung” is used by principals for school grade 7, 9 in Örebro County. The study is qualitative where nine principals in Örebro County have been interviewed. The data was analysed with a qualitative content theory analysis. The result is presented in five main categories; Reception, Dissemination, Benefit, Management, Obstacles and 11 sub categories. Thediscussion handled the principal’s utilization on the basis of the theoreticalframework of this study. The study shows a complex and miscellaneous utilizationof the result but it is mostly used to disseminate information about the adolescent’shealth and situation in life to teachers and the student health care. Although it israrely used in the decision process. The authors see possibilities for further studiesto create a whole image on the utilization of the “Liv och hälsa ung” results inÖrebro County and its municipalities.

The thesis is focused on the subject of genres in the context of new media, specializing on the biggest Internet online video sharing platform, YouTube. Considering the interactivity of YouTube as a kind of social media site and making contact between the creator and his audience, the genre composition of YouTube channels directly reflects the preferences of the specific audience. The main objective of this thesis is to make an analysis of genres on a sample of five selected professional Czech YouTube channels. The sample is based on current order of channels according to the number of subscribers (namely ViralBrothers, MenT, GEJMR, Jirka Král and Hoggy). After the introduction of how professional YouTube channels operate follows the theoretical part of the thesis defining the basic ideas, which are important to set the methodological framework of the analysis. The analytical part consists of presenting the results of the genre analysis, categorizing genres into a system and defining genres based on their characteristics.

South African schools have experienced a high rate of educator turnover which has led to greater school instability, disruption of curricular cohesiveness and a continual need to hire experienced and inexperienced educators, who may be typically less effective, as replacements for educators who leave. Unfortunately, principals of schools lack organizational capacity to provide the necessary management strategies that can enhance educators’ job satisfaction. Since the principals are fully responsible for the proper functioning of the schools and their personnel, this study explored the relationship between the management strategies of school principals and the educators’ job satisfaction levels within the context of South African schools. It examined how management strategies of principals impact on job satisfaction levels of educators in various school environments. The study explored literature from local and international perspectives on management strategies and the job satisfaction of educators. It described the background and findings of the relationship between management strategies of principals and educators’ job satisfaction levels from an education management perspective. For the empirical inquiry the study adopted a qualitative research paradigm, and as such, a qualitative investigation of the relationship between the management strategies of school principals and the educators’ job satisfaction levels in schools was conducted. Non-probability sampling methods were used to select a sample of six school principals and twelve educators. Individual and focus group interviews were used in data collection and were audio-recorded. Throughout the research study, ethical considerations were upheld. Data analysis involved a mix of content and thematic analysis instruments. The study findings determined the relationship between management strategies of principals and educators’ job satisfaction levels. An understanding of human relationship is very important to school principals who have the responsibility of establishing an environment that not only motivates educators, but can also help to enhance their job satisfaction levels in a positive way. An understanding of educators’ needs also helps school principals to devise management strategies to enhance the job satisfaction levels of educators. Based on the findings, recommendations to improve the management strategies of school principals in the enhancement of educators’ job satisfaction were proposed. / Educational Leadership and Management / D. Ed. (Education Management)

South African schools have experienced a high rate of educator turnover which has led to greater school instability, disruption of curricular cohesiveness and a continual need to hire experienced and inexperienced educators, who may be typically less effective, as replacements for educators who leave. Unfortunately, principals of schools lack organizational capacity to provide the necessary management strategies that can enhance educators’ job satisfaction. Since the principals are fully responsible for the proper functioning of the schools and their personnel, this study explored the relationship between the management strategies of school principals and the educators’ job satisfaction levels within the context of South African schools. It examined how management strategies of principals impact on job satisfaction levels of educators in various school environments. The study explored literature from local and international perspectives on management strategies and the job satisfaction of educators. It described the background and findings of the relationship between management strategies of principals and educators’ job satisfaction levels from an education management perspective. For the empirical inquiry the study adopted a qualitative research paradigm, and as such, a qualitative investigation of the relationship between the management strategies of school principals and the educators’ job satisfaction levels in schools was conducted. Non-probability sampling methods were used to select a sample of six school principals and twelve educators. Individual and focus group interviews were used in data collection and were audio-recorded. Throughout the research study, ethical considerations were upheld. Data analysis involved a mix of content and thematic analysis instruments. The study findings determined the relationship between management strategies of principals and educators’ job satisfaction levels. An understanding of human relationship is very important to school principals who have the responsibility of establishing an environment that not only motivates educators, but can also help to enhance their job satisfaction levels in a positive way. An understanding of educators’ needs also helps school principals to devise management strategies to enhance the job satisfaction levels of educators. Based on the findings, recommendations to improve the management strategies of school principals in the enhancement of educators’ job satisfaction were proposed. / Educational Leadership and Management / D. Ed. (Education Management)