Global ETD Search

1	The History of the Decline and Fall of News of the World : How Legitimacy Upholds the License to Operate Elfgren, Kaj, Meharena, Million January 2013 (has links) This thesis provides a biographical case study of the crisis faced by News of the World, after revelations of unethical journalistic practices within the newspaper. A scandal that rapidly moved up the organizational hierarchy and spread globally, affecting stakeholders amongst all its networks from local British communities to its parent company News Corporation and its main owners, the Murdoch family. Corporate social responsibility and stakeholder management is presented as a key factor in order to uphold and obtain the society’s permission to operate. The study shows the importance of being a good corporate citizen, not solely as goodwill but in order to gain a parachute that can moderate the fall when facing a crisis. News of The World News Corporation News International Murdoch News Media Case study Organisational Crisis Legitimacy Corporate Social Responsibility (CSR) Ethics Corporate Citizen Stakeholder management.
2	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer? / The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer? Perrin, Elisa, Ferrer, Juliette January 2021 (has links) Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer? consumer green marketing product promotion Sustainability Marketing Strategy (SMS) responsible consumption Corporate Social Responsibility (CSR) corporate citizen. Business Administration Företagsekonomi Social Sciences Samhällsvetenskap

Search results

The History of the Decline and Fall of News of the World : How Legitimacy Upholds the License to Operate