Univ., Diss.--Bern.

Dank einer offenen Schnittstelle entwickelt die UB Chemnitz eine eigene Webpräsentation ihrer digitalen Sammlungen innerhalb des Landesdigitalisierungsprogramms.

In Firmen und Institutionen hat das Erscheinungsbild – das sogenannte Corporate Design – nicht in erster Linie etwas mit Mode zu tun, sondern mit der Gesamtheit der Merkmale, die das Unternehmen ausmachen und mit der Einheitlichkeit im Auftritt nach außen. Die Umsetzung dieser Merkmale in ein Logo, welches Grafik und Schrift enthält, ist eine große Herausforderung, denn es muss diese Merkmale auf einem Blick und möglichst einprägsam deutlich machen. Im letzten Jahr stellte sich die SLUB ebenfalls die Frage nach dem Erscheinungsbild. Sie ergab sich aus diversen Anforderungen bei der Herstellung von Publikationen, die sowohl online als auch analog die SLUB in einem einheitlichen Layout präsentieren sollten. Schon im Dezember 2010 hat der Neustart der SLUB-Webseite moderne erfrischende Akzente in das Erscheinungsbild der SLUB gesetzt und indirekt seine Überarbeitung herausgefordert.

Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual

Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media

The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized by method - polling via the online questionnaire, I propose the appropriate recommendations and the solution of discovered deficiencies. My thesis should be also benefit for other companies besides the company BIODERMA. I show a manual how correctly to use visual communication, I explain the meaning of visual communication, what kind of various forms exist today, what the trends are, how it relates to Corporate Identity and what Corporate Identity is. This thesis provides a consistent view on the problems of visual communication of companies and Corporate Identity, because these two terms are closely related.

This project centers on an office environment and the physical and psychological well-being of the people who work within it. Located at 525 Beresford Avenue in Winnipeg, Manitoba, the Churchill Park United Church was converted to serve as an office space for a hypothetical publishing firm, Choice Publications. With recent knowledge concerning the health and well-being of employees, the design of workplaces has shifted to comprise a human-centered approach. The purpose of this practicum project was to investigate the evolving nature of the office and to determine its role regarding the identity, well-being, and behavior of individuals in order to better accommodate their needs. Central to the exploration is the study of environmental psychology theories and the introvert-extrovert dichotomy. Research into third place theory and the significance of home act as the primary lenses to evolve conventional office design into a hybrid of new typologies. / October 2015

Thesis is focused on corporate identity with accent on corporate design. It describes roles and relationships among particular components of CI. More detailed is aimed at corporate design. Practical part of thesis describes redesign process and presents results of research on this theme.

This final thesis deals with the topic of internal and external communication within concrete production company. The major part is mainly about analysis of data which were gathered together thanks to questionnaire research. Given conclusions were summarized and reasonable possibilities of solutions were also proposed. The description of making commercial and setting corporate design is possible to find here as well.

The topic of the thesis is a change of corporate identity of the company and role of communication during this process. There are components of corporate identity and relationship between corporate identity, image and reputation described in the thesis. Furthermore it is dedicated to integrated marketing communication, internal communication and role of communication in change management. The theoretical knowledge is applied on company Nicoll Česká republika, s.r.o. which have been coming through the changes of name and corporate identity since January 2015. The main goal is to describe in detail and analyze the process of this change from the preparation phase to realization with respect on communication, evaluate this communication and suggest further recommendations. The analysis contains of description of the company including former communication mix, furthermore there is a description and analysis of changes and also analysis and evaluation of communication. In the end of the thesis there are summarized the main problems connected with the changes and also key mistakes, which were done in communication. Finally it suggests further steps for future.