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Mitteilungen des URZ 2/2008Grunewald, Dietmar, Schmidt, Ronald, Riedel, Wolfgang, Richter, Frank, Ziegler, Christoph, Trapp, Holger 12 June 2008 (has links)
Informationen des Universitätsrechenzentrums
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Podniková identita a image neziskové organizace / Corporate identity and image of non-profit organizationKocourková, Adéla January 2016 (has links)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Image a Identita společnosti Telefónica Czech Republic, a.s. / Image and Identity of Telefónica Czech Republic CompanyŽulavský, Jaroslav January 2013 (has links)
The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..
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Analýza firemní identity společnosti NIOSPORT agency,a.s. / Analysis of corporate identity company NIOSPORT agency, a.s.Hromasová, Lucie January 2012 (has links)
Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.
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Mitteilungen des URZ 2/2008Grunewald, Dietmar, Schmidt, Ronald, Riedel, Wolfgang, Richter, Frank, Ziegler, Christoph, Trapp, Holger 12 June 2008 (has links)
Informationen des Universitätsrechenzentrums:MyURZ - das persönliche URZ-Profil
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Der neue Webauftritt der SLUBRaff, Jan-Henning 10 April 2007 (has links)
Seit dem 1. Februar 2007 zeigen sich die zentralen Internet-Seiten der SLUB im neuen Gewand. Mit der neuen, klaren Gestaltung und der komplett überarbeiteten Informationsarchitektur kann sich der Benutzer im großen Angebot der SLUB leichter zurechtfinden.
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Consumer Conscious: Linking Practices Within Consumer Culture and Personal IdentityMiller, Zachary 08 May 2018 (has links)
No description available.
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Entre identité et identification : les valeurs civiques des systèmes de représentation publics / Between identity and identification : the civic values of public representation systemsBaur, Ruedi 30 May 2016 (has links)
Des premières fascinations des graphistes pour les notions de systèmes, en passant par l’introduction des approches liées au « corporate design » et à la « corporate identity », le renforcement progressif du « marketing », puis le basculement vers le « branding » et la mise en valeur artificielle des marques, la recherche rend compte de l’évolution des représentations d’institutions, d’événements et de collectivités publics, entre les années 1970 et 2010. Cette chronologie des approches dominantes est analysée en écho à celle d’une série d’expérimentations personnelles liées à une approche qui se veut plus civique du design et qui permet de penser de réelles méthodes alternatives. En analysant les relations entre identification et identité, est proposé un déplacement du focus des questions de visibilité et de mise en valeur des marques vers des approches qui, à l’aide de langages visuels partagés, placent en leur centre : - l’intelligibilité des structures complexes, - la représentation des pluriels, des évolutions et des relations, - l’intégration au contexte, - la coordination des expressions multiples. / Research documenting the evolution of visual representations of institutions, events and public bodies between 1970 and 2010, from designers’intitial fascination with the concept of « corporate design » and « corporate identity » systems, the progressive reinforcement of « marketing », then the switch to « branding » and the artificial values attached to brands is chronologically analysed through a series of personal experiments related to an intentionally more civic design minded approach that permits the creation of real alternative methods. Analysing the relationship between identification and identity sees a proposed shift in focus concerning brand visibility and enhancement towards approaches that, with the help of shared visual languages, places at the centre – the intelligibility of complex structures – the representation of plurality, trends and relationships, - the integration of context – the coordination of multiple expressions.
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Projekt firemního designu a jeho příklad ve firmě Filamos s.r.o. / Project of the corporate design and its example of the company Filamos s.r.o.Hartl, Jan January 2008 (has links)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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Firemní identita Českého olympijského výboru / Corporate Identity of th Czech Olympic CommitteeČmucha, Jiří January 2014 (has links)
Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
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