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The influence of identity and image on organizational legislative management processesBlack, Susan. January 2000 (has links)
Thesis (Ph. D.)--York University, 2000. / Typescript. Includes bibliographical references (leaves 315-319). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://wwwlib.umi.com/cr/yorku/fullcit?pNQ56217.
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Essays on reputation signaling in corporate finance and bankingGottesman, Aron A. January 2000 (has links)
Thesis (Ph. D.)--York University, 2000. / Typescript. Schulich School of Business. Includes bibliographical references (leaves 181-193). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://wwwlib.umi.com/cr/yorku/fullcit?pNQ67886.
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When others control your reputation: outsourcing organizational impression managementDickson, Kevin Eugene 28 August 2008 (has links)
Not available / text
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How the mass media influence perceptions of corporate reputation: exploring agenda-setting effects within business news coverageCarroll, Craig Eugene 28 August 2008 (has links)
Not available / text
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Talking organizations : corporate media work and negotiations of local practice /Pallas, Josef, January 2007 (has links)
Diss. Uppsala : Univ., 2007.
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Managing corporate brand image through sports sponsorship impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility /Kim, Kihan. January 1900 (has links)
Thesis (Ph.D.)--The University of Texas at Austin, 2006. / Adviser: Patricia A. Stout. Includes bibliographical references.
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Corporate reputation in the information technology industry a South African case study /Le Roux, Johanna Regine Josèphe. January 2003 (has links)
Thesis (M.Com. (Communication Management)--University of Pretoria, 2003. / Includes bibliographical references (leaves 159-170).
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How the mass media influence perceptions of corporate reputation exploring agenda-setting effects within business news coverage /Carroll, Craig Eugene, McCombs, Maxwell E. January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Maxwell E. McCombs. Vita. Includes bibliographical references.
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Managing corporate brand image through sports sponsorship impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility /Kim, Kihan, January 1900 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.
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Marketing in the Forest Service: a focus on agency imageHirsch, Gwen N. 26 January 2010 (has links)
This paper examines the issue of a popularly held negative image of the USDA Forest Service.
Examples from a variety of media vehicles are included to support the claim that a negative image
is prevalent. There is also considerable anecdotal evidence to suggest that many people have only
the vaguest idea of what the Forest Service is all about.
<p>The adoption of a marketing perspective is proposed to increase awareness of the agency and
its functions. An agency-wide customer service orientation is suggested and a public relations effort
is proposed. The goal of a public relations campaign for the Forest Service is to provide an accurate
depiction of the agency.
<p>Suggestions are offered for implementing a marketing perspective in order to overcome the
Forest Service's negative image. These suggestions include adopting a customer service orientation,
implementing an internal marketing program, providing more information to the public, and making
changes in Forestry education. / Master of Science
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