This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.

This mixed method research evaluates corporate image theory and its impact on assets of brand equity. It consists of a single case study of a CFL franchise coming back to a market that has experienced two failed franchises. The first phase involved the collection of archival material and the execution of semi-structured interviews. Through content analysis, four higher order themes emerged: the importance of Football Tradition, the need for a new Sport Facility, and the importance placed on both Identity and Brand Awareness. These themes denoted the importance of history and tradition for a franchise making its debut in a new, yet pre-existing market. The second phase involved survey research via an online method. Demographic data was compiled and analyzed to understand the various market segments that this franchise should be targeting as future fans. The findings suggest that this team should find a new name and a new logo.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer. The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer’s perspective of products with eco-label on. The research is limited to the region of Västra Götaland. The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don’t think that the product is available. And the retailer thinks that there is not any demand of the product. Further the examination presents that the eco-labeled products is about 30% more expensive than a conventional product, which mean that it does not generate much profit to the retailer.

In the age of knowledge-based economy, company need to hire talented people who possess leading knowledge and skill to keep its competitive advantages. Taiwan located in crucial position of Asian market, but lost competitive advantages in attracting talented people when comparing the policies and environmental conditions with neighboring countries like South Korea, Singapore and the raising China This study chooses case company which is successful in attracting global talent in Taiwanese electronic technology industry. To investigate the factors that make firm attractive to talented people. The finding show that company should build up international recruitment network and good reputation, thus job applicant will have positive perception to company. Providing long-term development opportunity to talented people to satisfy their need. Besides, company should provide social support actively, to help talented people get used to unfamiliar environment, thus talented people will contribute to company more effectively.

none

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains v, 92 p. Includes abstract. Includes bibliographical references (p. 78-92).

Not available / text

With the increasing call for accountability of significant marketing communication spending, quantifying and measuring the contribution of marketing communication to market performance is increasingly a requirement for sustainability in all management practices. In addition, the resource-based view (RBV) suggests that a firm's marketing communication creates intangible market-based assets and that these assets strengthen a firm's market and financial performance. Recent developments of the market-based assets theory focus on corporate reputation as an intangible market-based asset, suggesting that a favorable reputation is an intangible asset that increases a firm's performance. This study examined the effect of advertising and publicity on corporate reputation and market performance and hypothesized that a firm's advertising and publicity generated favorable corporate reputations and high levels of sales revenues in certain firms. Hypotheses were tested by a time-series analysis using the panel data of 18 companies over a 21-year period from 1985 to 2005. The results indicated that advertising and publicity have significant effects on corporate reputation for certain companies. Other variables, such as a firm's dividend yield to investors, market value, diversification, and profitability were significantly related to assessments of corporate reputation for certain companies, but the direction of the relationship varied from company to company. For example, as expected, low dividend yields induce high assessments of corporate reputation for certain companies. A firm's current market value also affects assessments of a firm's reputation. More diversified companies yield lower corporate reputations for certain companies. Regarding the relationship between marketing communication and sales revenues, advertising and publicity have significant effects on sales revenues for some companies. A firm's R&D expenditures, the focus of the firm, and firm size also showed a significant positive relevance to sales revenues for certain companies. / text

This thesis has presented a case study of the development and introduction of a corporate identity program for a major Midwestern financial institution. It describes the process by which the program was undertaken, describes the pretesting of the program, and then describes the quantitative research used to measure the effectiveness of the corporate identity program and the results of the research.The thesis also reviews the available literature on measuring the effectiveness of corporate identity programs for business institutions and suggests opportunities for further research in this area.

This mixed method research evaluates corporate image theory and its impact on assets of brand equity. It consists of a single case study of a CFL franchise coming back to a market that has experienced two failed franchises. The first phase involved the collection of archival material and the execution of semi-structured interviews. Through content analysis, four higher order themes emerged: the importance of Football Tradition, the need for a new Sport Facility, and the importance placed on both Identity and Brand Awareness. These themes denoted the importance of history and tradition for a franchise making its debut in a new, yet pre-existing market. The second phase involved survey research via an online method. Demographic data was compiled and analyzed to understand the various market segments that this franchise should be targeting as future fans. The findings suggest that this team should find a new name and a new logo.