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published_or_final_version / Business Administration / Master / Master of Business Administration

This study analyzes the apologies presented by Intel Corporation as a response to the Pentium™ microprocessor controversy. Dr. Andrew Grove's November 27,1994, Internet posting to the comp.sys.intel usegroup and Intel's December 20,1994, press release are analyzed using the methods of genre criticism. Further, a situational analysis is presented of the exigence and the audience. The exigence is represented by the relationship of society to technology while the audience is Internet users. This analysis attempts to demonstrate how situational factors constrain discourse related to technological flaws.

This qualitative study examines whether microblogging illustrates or contradicts the longstanding notion that the Internet allows for greater public participation in important issues, thus potentially expanding public sphere. The study analyzes 5 years of tweets about climate change between ExxonMobil and Greenpeace USA using a new hybrid, or blended methodology that combines Kenneth Burke's rhetorical analysis of cluster-agons with eight physical attributes of the Internet that Marshall Poe identified as influential in pushing societies and ideas in new directions. Clusters are also examined using Grace Poh Lyn's reflexive analysis. Additionally, the analysis also considers the use of agitative and control strategies, discursive tensions between freedom and domination, and the rhetorical use of public vernaculars. Analysis of the tweets reveals that business organizations that at first glance or in theory seem to be at odds actually share common discursive practices. They communicate about the same issues at the same or similar times using the same language for the same primary purpose-survival of the organization-while giving the impression that they are working for the good of their respective publics for environmental causes or the bottom line, or even both. The researcher concludes that although there are specific cases of microblogging in which the public benefits to some extent, those gains are either very short-lived or are more likely to exist in theory rather than practice due to the fluid nature of microblogging as well as continued organizational missteps which I call "corporate ejacking." / by Mark A. Kattoura. / Thesis (Ph.D.)--Florida Atlantic University, 2013. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader. / The author wishes readers to note the correction of the following person referred to in this dissertation as Burke (1964) to be cited as Burke, K. (1964). Fact, inference, and proof in the analysis of literary symbolism. In S. Hyman (Ed.), Terms for order (pp. 145-172). Bloomington: Indiana University Press. / The author wishes readers to note the correction of the following person referred to in this dissertation as Poh Lyn (2009) to be cited as Teo-Dixon, G. Poh Lyn. (2009). Rotten with perfection?: An exploration of the rhetoric of knowledge in knowledge management (Doctoral dissertation). Massey University, Albany, New Zealand.

No description available.

Thesis (M. A.)--University of Hong Kong, 2007. / Title proper from title frame. Also available in printed format.

As the raising concern of corporation social responsibility in recent years, this trends has also arouse more attention to the stakeholders and other related issued for corporations in Taiwan. On the other hand, community development has been under progressing greatly in the country, while some of them are postponed due to the insufficient aids. This situation will be improved if the findings from corporations can transfer to the communities. The objectives of this research are, to investigate the current situation of sponsorship on community development from corporations; to understand the sponsorship behavioral model on community development from corporations; to analyze and compare sponsors¡¦ aspects and focus among different corporations. This research has interviewed five active community-concerning corporations, including Chunghwa Telecom, TSMC, Senao International, Ben Q, and Gigabyte. Several important conclusions are found: 1. Comparing to the past, corporations have develop active and long-term sponsorship programs; 2. Major motivations of sponsor programs are based on corporate social responsibility; 3. Community locations, types of activities, special events, corporation sponsor policies, specialized department in corporations, and previous experience are the factors of sponsorship programs; 4. The top three corporation sponsorship programs are community infrastructure, art and culture programs, and community economy development. Budget donation is the most frequent sponsor model. Many corporations prefer to cooperate with specific foundations; 6. There is no accurate and precise assessment mechanism to evaluate these sponsorship programs so far.

With the relocation of the production base and market of printed circuited board (PCB) industry, the enterprise value activities of Taiwan PCB house extended to overseas gradually, especially to Mainland China. Therefore, the business operation was changed to the complex multinational corporation (MNC) management style from the simple single-side enterprise management style. It is an important issue for MNC to how to design or find the suitable management control system (MCS) and to integrate and allocation the enterprises operation resource to keep the good business performance and achieve MNC¡¦s development goal or target by the suitable MCS. The purpose of this study is to investigate the relationship between MNC organization, subsidiary strategic role, MCS and business performance through interview with five Taiwan PCB houses who invested in Mainland China at least five years. The study results are as following: 1.The design of MCS for MNC¡¦s parent company and subsidiaries is based on the subsidiary strategic role, management characteristic and organization type. 2.The parent company of Taiwan MNC would like to modify their own MCS while subsidiary¡¦s business operation scale or situation has any change. 3.Since the MCS is executed efficiently, the operating performance of these case companies can be kept at a certain level.

Zugl.: München, Univ., Diss., 2006 / Includes bibliographical references (p. [700]-738) and index.

In 1989, Jordan chose to follow the track of democracy and open economy. From that time on, Jordan has embarked upon plans to reform its legal as well as economic and social structures. Continuous and serious efforts have been underway to enable Jordan to join the WTO (World Trade Organization) and become part of the new "economic global village". Many observers see this as a step to help Jordan materialize these plans and to help put it on a road that will inevitably lead to more freedom of choice and more competitiveness. / Opening the national markets means exposing the domestic industry and market to foreign competitors. In order to preserve the domestic economic and social fabrics, local industries have to gain the maximum efficiency and market width possible or they will go under. Such efficiency and investors' inducement can and should be encouraged through providing a "liberal" legal framework. Such a framework, applied to the field of corporate law, can impose market control over management's inefficiency, and give businesses the diversity they need to attract investors.