Thesis (M. Phil.)--University of Hong Kong, 2006. / Title proper from title frame. Also available in printed format.

Thesis (Ph. D.)--University of Washington, 2005. / Vita. Includes bibliographical references (leaves 92-97).

Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2005. / Includes bibliographical references (leaves 34-42). Also available in electronic version.

Thesis (Ph. D.)--Ohio State University, 1987. / Includes vita. Includes bibliographical references (leaves 90-98). Available online via OhioLINK's ETD Center.

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2006. / Includes bibliographical references.

Texte remanié de: Diss.--Philosophische Fakultät--Düsseldorf--Universität Düsseldorf, 1987. / Bibliogr. p. 496-522. Index.

Across three experiments, I demonstrate that when for-profit organizations focus on the emotional aspects of fund-raising appeals, the evaluations of their appeal decline and they are unsuccessful in generating positive donation intentions; however, this is not the case for nonprofit organizations. In particular, experiment 1 reveals that affective, emotional appeals are viewed more favorably by consumers when they are connected with nonprofit organizations; in contrast, rational, unemotional appeals have greater favorability when they are associated with for-profit organizations. This interaction effect is mediated by the processing fluency, in which the nonprofit organization concepts (vs. for-profit concepts) are congruent with the emotional dimensions of the fund-raising content, causing an ease of processing and positive appeal evaluations. In experiment 2, I find converging evidence that people tend to place little weight on their actual emotional responses in making donation decisions when a for-profit organization is involved. Consumers tend to exhibit a donation flatline, displaying equivalent donation behavior regardless of the actual emotional experiences involved. In experiment 3, I further demonstrate that people's memory performance actually becomes impaired when a high-intensity negative emotional appeal is presented by a for-profit organization but not when it is presented by a nonprofit organization, which again reveals that for-profit organizations’ use of emotional appeals to connect with consumers' affective feelings may backfire. I argue that this is because the activation of for-profit concepts (vs. nonprofit concepts) gives rise to the cognitive system (vs. the affective system), leading people to regulate their emotions via suppression in order to conduct a careful assessment of the appeal content; this results in a donation flatline.

No description available.

M.Comm.

Class of 2011 Abstract / OBJECTIVES: To establish the risk versus return of pharmacy corporations those are traded publicly on the open market. METHODS: Descriptive retrospective study of financial data obtained through Center of Research in Security Prices (CRSP). Pharmacy corporations were selected by the Standard Industrial Classification Code (SIC code) of 5912. Information that was gathered were monthly security-level stock market prices, value-weighted stock market index, the 30-day return on Treasury bill, SMB, HML, and MOM. Analysis timeframe: 1929-2009. RESULTS: CAPM and Fama-French three factor and four models calculated the data results. CAPM resulted in statistically significant overall beta= 1.04 (p≤0.05). Fama-French three factor model resulted in significant overall beta= 0.87 and overall SMB= 0.79. Fama-French four factor model resulted in significant overall beta= 0.86 and overall SMB= 0.78. CONCLUSION: Over the 80 year time period pharmacy corporations suggested mixed volatility. Risk of investment has never suggested being a viable gain on return of investment versus a 30-day Treasury bill.