Taiwan is one of the most vibrant societies in the world. The business environment is nowadays known for its economic vitality and healthy business competition mainly from the high degree of entrepreneur, sharp market insights, agile marketing strategy, and rapid adaption to changing business environment. To sum up, Taiwan is equipped with all the critical success factors for global business competition. All these factors help motivate the start-up of small business in Taiwan, and this is particularly true for the food industry as the entry barriers are relatively low in comparison to other industries. In recent years there is a surge of self-branding business and companies in Taiwan largely due to the popularity of online shopping and bulk orders. On the contrary, a significant number of self-branding companies failed to keep their business afloat and eventually had to exit the market. This study use literature reviews based on wholesale and retail food industry, self-branding, as well as critical success and failure factors. The main purpose of this study is to investigate the critical success & failure factors on self-branding for wholesale and retail food industry. First of all, this study uses in-depth interviews with four experienced professionals in self-branding enterprises to define critical success and failure factors for research model. Secondly, this study utilizes content analysis to measure and identify the level of significance and importance and order of priority for critical success and failure factors. The results of this study are as following: 1. There are four critical success factors in self-branding. The most important success factor in self-branding is customer value, followed by innovative marketing strategy and brand trust. The last is price tolerance. 2. There are three failure factors in this study. The business owners¡¦ decision error is the most significant failure factor, followed by brand positioning error, and virulent price competition.

ERP system har de senaste åren uppträtt som en central faktor vid framgångsrik informationshantering och agerat som en grundpelare i många företagsorganisationer. Implementering av ett nytt affärssystem är en komplex process vilket bidrar till att organisationer får svårigheter med att genomföra processen. Implementering av affärssystem handlar om att kombinera tidigare separerade system med fokus på att tillhandahålla en mer komplett informationsresurs för en organisation. ERP systemen tog fart under millenniumskiftet y2k och många företag hade vid det laget svårt att implementera systemen med ett positivt slutresultat. Arton år senare så kvarstår problematiken trots att ERP systemen har utvecklats och företagen blivit mer kunniga inom området. Detta visar en studie från Panorama Consulting (2017) där det framkom att 26 procent av företagen misslyckats med implementeringen 74 procent går över budget samt att 59 procent passerade den tänkta tidsplanen. För att finna en lösning på problematiken så har flertalet forskare genomfört studier där fokus ligger på att identifiera de negativt bidragande faktorerna vid ERP implementering. Dessa faktorer kallas för ”Critical failure factors”. Det finns idag lite empirisk forskning där information har samlats från ERP leverantörer. Forskningen som finns grundar sig i gamla teorier för vilka faktorer som bidrar positivt respektive negativt för en implementeringsprocess. Dessa teorier utgår de flesta forskare från i sina studier kring implementeringen av ERP system. Denna studie fokuserar därför på ERP leverantörernas perspektiv kring negativt bidragande faktorer vid implementering av ERP system. Stor vikt har legat på att samla in faktorer från ERP leverantörer för att vid ett senare skede i studien ställa dessa mot de faktorer som nämnts i tidigare studier för att finna samband och eventuella avvikelser. Studien använde sig av intervjuer som datainsamlingsmetod och fem intervjuer har genomförts med erfarna ERP leverantörer. Resultatet av det insamlade materialet från ERP leverantörerna identifierar ett antal kritiska faktorer som kan sammankopplas med faktorer från tidigare studier. Intressant är att studien även identifierat ett antal faktorer som avviker från tidigare studier. Slutsatserna som går att dra från studien är att implementeringsprocesserna kan förbättras och bli avsevärt mycket mer effektiva med hjälp av den nya insikten i problematiken som ERP leverantörerna framför. Medvetenhet om dessa negativt bidragande faktorer vid implementering av ett ERP system bidrar med kunskap inom området för implementeringsprocesser som i sin tur kan användas av företag och privatpersoner för att underlätta och förhindra de problem som kan uppstå i en sådan process. / In recent years, the ERP system has been a key factor in successful information management and served as a foundation for many corporate organizations. Implementing a new business system is a complex process, which leads organizations having difficulties implementing the process. Implementation of business systems involves combining previously separated systems focusing on providing a more complete information resource for an organization. ERP systems accelerated during the millennium shift y2k, and many companies at the time had difficulties to implement the systems with a positive end result. Eighteen years later, the problem remains, despite the fact that ERP systems have evolved and businesses become more knowledgeable in the field. This shows a study from Panorama Consulting (2017) where it was found that 26 percent of companies failed with implementation. 74 percent exceed budget and 59 percent passed the intended schedule. To find a solution to the problem, most researchers have conducted studies focusing on identifying the negative contributing factors in ERP implementation. These factors are called "Critical failure factors". There is currently a lack of empirical research where information has been gathered from ERP providers. The research found is based on old theories for which factors contribute positively and negatively to an implementation process. These theories are being used by most researchers in their studies regarding the implementation of the ERP system. This study therefore focuses on ERP suppliers' perspectives on negative contributing factors in implementing ERP systems. Major emphasis has been placed on collecting factors from ERP providers in order that at a later stage in the study they can address the factors mentioned in previous studies to find relationships and possible deviations. The study used interviews as data collection method and five interviews have been conducted with experienced ERP providers. The result of the collected material from ERP providers identifies a number of critical factors that can be linked to factors from previous studies. Interestingly, the study also identified a number of factors that differ from previous studies. The conclusions that can be deduced from the study are that the implementation processes can be improved and become significantly more efficient with the help of the new insight into the problems that the ERP providers lifts up. Awareness of these negative contributing factors in implementing an ERP system contributes knowledge in the field of implementation processes, which in turn can be used by companies and individuals to facilitate and prevent the problems that may arise in such a process.

Submitted by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-02-05T14:02:30Z No. of bitstreams: 1 Dissertação - Rayfran Rocha.pdf: 3208484 bytes, checksum: af69489ed4ced5a0f1bf49c50fc88566 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-02-05T14:02:48Z (GMT) No. of bitstreams: 1 Dissertação - Rayfran Rocha.pdf: 3208484 bytes, checksum: af69489ed4ced5a0f1bf49c50fc88566 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-02-05T14:03:06Z (GMT) No. of bitstreams: 1 Dissertação - Rayfran Rocha.pdf: 3208484 bytes, checksum: af69489ed4ced5a0f1bf49c50fc88566 (MD5) / Made available in DSpace on 2016-02-05T14:03:06Z (GMT). No. of bitstreams: 1 Dissertação - Rayfran Rocha.pdf: 3208484 bytes, checksum: af69489ed4ced5a0f1bf49c50fc88566 (MD5) Previous issue date: 2008-03-10 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The objective of this work is to identify the project management process areas which prevail the critical success/failure factors. In intention to understand the dynamic relationship among aspects involved in the definition and use of a productive strategy focused to the software development, it has accomplished a bibliographical revision about the Criteria of Results Evaluation and the Critical Success/Failure Factors (CSFF) of software projects. To complete this vision, a survey about CSFF based on project manager’s point of view who works in software houses installed in Manaus has been undertaken. For this, a measurement instrument, based on the Likert’s scale, has built. It has been submitted to a validation of the assertions and reliability verification process. The result of this work has been supported by the answers picked up from 47 project managers interviews distributed on 17 software houses. The evaluation of the result of the interviews has allowed to reduce 30% of the identified CSFF list on the literature, composed by 71 factors. Based on collected data, it has been possible to stratify the CSFF in critical success factors, critical failure factors, neutral factors and bivalent factors. This study has revealed that in spite of some projects managers continue noticing the areas of management of time, cost and quality as the base of the success, the final result has showed that the process areas capable to cover most of CSFF (70%) are the communication management, the human resource management and project integration management. The conceived results through the dichotomy contrast among theory versus practical and opinion versus attitude formed the base of the new project management approach proposal which has been sustained in the called Triple Strength. / O objetivo deste trabalho é identificar as áreas de processo da gestão de projeto que predominam fatores condicionantes de sucesso e fracasso. Com o intuito de compreender a dinamicidade do relacionamento entre os aspectos envolvidos na definição e utilização de uma estratégia produtiva orientada ao desenvolvimento de software, realizou-se uma revisão bibliográfica sobre Critérios de Avaliação de Resultados e Fatores Condicionantes de Resultado (FCR) de projetos de software. Para completar esta visão, empreendeu-se um levantamento sobre FCR junto aos gerentes de projetos que atuam em fábricas de software instaladas em Manaus. Para tanto, foi construído um instrumento de medição baseado na escala de Likert, o qual foi submetido ao processo de validação das asserções e verificação de confiabilidade. O resultado deste trabalho sustentou-se nas respostas colhidas a partir de 47 entrevistas com gerentes de projetos distribuídos em 17 fábricas de software. A análise dos resultados das entrevistas possibilitou a redução de 30% da lista de FCR identificados na literatura, composta por 71 fatores. Com base nos dados coletados, foi possível estratificar os FCR em fatores críticos de sucesso, fatores críticos de fracasso, fatores neutros e fatores bivalentes. O estudo revelou que apesar de alguns gerentes de projetos continuarem percebendo as áreas de gestão de tempo, custo e qualidade como a base do sucesso, o resultado final mostrou que as áreas de processo capazes de cobrir a maior parte dos FCR (70%) foram gestão da comunicação, gestão das pessoas e gestão da integração dos projetos de software. Por fim, os resultados concebidos a partir do contraste dicotômico entre: teoria versus prática e opinião versus atitude formaram a base da proposta de uma nova abordagem para o gerenciamento de projetos sustentada na chamada Triple Strength.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-12-22T15:47:04Z No. of bitstreams: 1 Rodrigo Girotto Nuncio_.pdf: 9015441 bytes, checksum: ba36ba65e33dd26150cf94e964a158aa (MD5) / Made available in DSpace on 2016-12-22T15:47:04Z (GMT). No. of bitstreams: 1 Rodrigo Girotto Nuncio_.pdf: 9015441 bytes, checksum: ba36ba65e33dd26150cf94e964a158aa (MD5) Previous issue date: 2016-10-28 / Nenhuma / No atual contexto de ambientes complexos, competitivos e dinâmicos, estratégia é um tema amplamente estudado nas organizações e academias. No entanto, há poucos estudos sobre desdobramento e implementação da estratégia em si, bem como sobre a eficácia de sua implementação. Este estudo propõe a investigação dos principais fatores causadores das discrepâncias entre os objetivos do planejamento estratégico e o resultado obtido ao final da execução do plano. Dessa forma, objetiva estudar os fatores considerados como críticos para o processo de desdobramento. Para tal investigação, a pesquisa utiliza os artifícios do pensamento sistêmico para analisar as relações causais que há entre as variáveis encontradas através de uma pesquisa bibliográfica e por meio de uma pesquisa de campo com profissionais da área do planejamento e execução da estratégia. Ao final, este trabalho faz a proposição de um artefato que auxilia a mitigar os fatores críticos do processo de desdobramento. Como método de pesquisa, utiliza-se o Design Science Research para nortear os passos condutores do estudo e construir o artefato proposto. Esta pesquisa é, ao seu final, avaliada e validada por especialistas da área de estratégia empresarial. / In the current context of complex, competitive and dynamic environments, strategy is a topic widely studied in organizations and academies. However, there are few studies on deployment and implementation of the strategy itself, as well as on the effectiveness of its implementation. This study aims to investigate the main factors causing the discrepancies between the objectives arising from the strategic planning and the result at the end of the implementation of the plan, regarded as critical to the deployment process. For this investigation, this research uses the artifice of systems thinking to analyze the causal relationships between the variables found through a literature search and a field research with professionals of strategy planning and execution. At the end this paper propose an artefact to assist in mitigating the critical factors for the deployment process. As a research method, this paper uses the Design Science Research as guiding the step in conducting the research and construction of the proposed artefact. This research is, at the end, evaluated and validated by experts in the field of business strategy.

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