The following Bachelor’s thesis explores the different uses of crowdsourcing by private organisations and analyses them internally, in terms of strategic capabilities. The purpose of this Bachelor’s thesis is to show the reader the different internal strategic issues resulting from the use of crowdsourcing by private organisations. The authors focused namely on crowd creation, crowdfunding and crowd voting through three private organisations using one of these types respectively in their business processes. The qualitative research was conducted through a multiple case study design and through interviews for the primary data collection. The results from the research varied from case to case. Firstly, the Ricola case has shown that crowd creation can especially have impacts on its physical strategic capabilities. Secondly, La Biscuiterie Jeannette’s case has indicated that crowdfunding strongly impacts its financial strategic capabilities. Thirdly, the case of Schneider has enabled to highlight on the one hand the growing importance of crowd voting and on the other hand that crowd voting had no major impacts on its strategic capabilities, yet. Finally, this research intended to give inspiration to other researchers into the field of crowdsourcing and its three subtypes. Therefore, this thesis can be a basis for further researches in this field.

Made available in DSpace on 2016-04-25T16:44:44Z (GMT). No. of bitstreams: 1 Milton Ruiz Rodrigues Alves.pdf: 634979 bytes, checksum: b0b282c22181c3d7e866957e3ff9e8fc (MD5) Previous issue date: 2015-05-14 / In the current time of information, we live in times that the expectations of thinkers as Lévy (1998) have become a reality. The profile of the consumer has changed as he connected with other consumers and begun to demand that there is a dialogue between the company and society. This new scenario required that technology was further developed and that the process of communication was made faster by means of online platforms that make the exchange of information viable and encourages it. The crowdsourcing arose with the availability of the crowd s intellectual capital that has changed the way companies interact and organize themselves as they come to realize the strategic importance of this information. In order to fully understand this new scenario, we have created three hypothesis that have served as guide for this paper, which are: H1 Crowdsourcing affects products performance; H2 negative reviews from crowd voting provide the same effects that positive reviews; and H3- Crowd voting provides information about consumer`s perception of the product being offered. Therefore, this paper aims to understand if the crowdsourcing affects product s performance of the companies that use crowdsourcing by analyzing the theoretical basis of crowdsourcing and also by reviewing a data-base with reviews made by consumers during a four year period. In addition, this work also aims at raising questions for new researches that may develop further the understanding of the effects of the crowdsourcing. Based on the review of the correlations between the variables obtained in Amazon s data base and the analysis of the feelings used in the word clouds based on the reviews offered by the consumers, this work suggests that the crowdsourcing does affect the product s performance / Vivemos num momento em que as expectativas de pensadores como Lévy (1998), se concretizaram. O consumidor mudou, passou a exigir um diálogo entre a empresa e a sociedade. Esse novo cenário cobrou da tecnologia formas de aperfeiçoar e agilizar este processo de comunicação, plataformas baseadas na internet que propiciem e incentivam a troca de informações. Nesta esfera surgiu o crowdsourcing, com a disponibilização do capital intelectual das massas, que acabou por mudar a forma de interagir e se organizar das empresas que cada vez mais percebe a importância estratégica destas informações. Para compreender este novo cenário, elaborou-se três hipóteses que serviram de guia para a dissertação, sendo estas: H1 Crowdsourcing afeta a performance de produtos; H2 Comentários negativos originados pelo crowd voting apresentam os mesmos efeitos que os comentários positivos e H3- Crowd voting fornece dados sobre o que está sendo percebido pelo mercado consumidor frente ao produto anunciado. Objetivando assim compreender a partir da fundamentação teórica do crowdsourcing e a análise de um banco de dados com dados de avaliações realizadas por usuários ao longo de quatro anos se o crowdsourcing causa impactos na performance dos produtos ofertados por empresas que o pratiquem, e desta forma abrir caminhos para novas pesquisas, onde possa-se sugerir caminhos para o aprofundamento do conhecimento teórico e prático desta arte. A partir disto, mediante o estudo das correlações entre as variáveis obtidas pelo banco de dados da Amazon e a análise de sentimentos utilizada na formulação de nuvens de palavras feitas com os comentários fornecidos pelos usuários sobre os produtos, o estudo sugere que o crowdsourcing exerce sim impactos na performance de produtos das empresas