<p>The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.</p><p>Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.</p><p>This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:</p><p><em>“- What distinguish the market communication in a private respective a public organisation?”</em></p><p>We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.</p><p>Our research highlights important differences between private and public organisations in matter of tactics in market communication.</p><p>In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.</p>

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations. Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information. This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question: “- What distinguish the market communication in a private respective a public organisation?” We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations. Our research highlights important differences between private and public organisations in matter of tactics in market communication. In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.

The following Bachelor’s thesis explores the different uses of crowdsourcing by private organisations and analyses them internally, in terms of strategic capabilities. The purpose of this Bachelor’s thesis is to show the reader the different internal strategic issues resulting from the use of crowdsourcing by private organisations. The authors focused namely on crowd creation, crowdfunding and crowd voting through three private organisations using one of these types respectively in their business processes. The qualitative research was conducted through a multiple case study design and through interviews for the primary data collection. The results from the research varied from case to case. Firstly, the Ricola case has shown that crowd creation can especially have impacts on its physical strategic capabilities. Secondly, La Biscuiterie Jeannette’s case has indicated that crowdfunding strongly impacts its financial strategic capabilities. Thirdly, the case of Schneider has enabled to highlight on the one hand the growing importance of crowd voting and on the other hand that crowd voting had no major impacts on its strategic capabilities, yet. Finally, this research intended to give inspiration to other researchers into the field of crowdsourcing and its three subtypes. Therefore, this thesis can be a basis for further researches in this field.