The purpose of this thesis is to analyze and study how Swedish managers manage cross-cultural differences and how their management style is adapted to foreign cultures. This thesis could contribute to getting a deeper understanding of how Swedish management is adapted to foreign cultures. The empirical material in this study has been collected through qualitative interviews with four different Swedish managers with experience of managing abroad. The theoretical framework is based on the concepts cultural dimensions, management and cross-cultural adaptation which also are the three concepts in our conceptual framework. The conceptual framework is present in the interview template, the empirical chapter and the analysis to provide the thesis with a clear line of argument. The empirical chapter describes how the Swedish managers have dealt with the challenges of working in a foreign culture and how they have adapted their management to another culture.In the analysis the empirical material is analyzed with the help of the theoretical framework. In the analysis the effect of cultural dimensions is discussed in relations to Swedish management and which challenges a Swedish manager encounter when managing abroad. The conclusion indicates that Swedish managers seem to adapt their management style to the extent that they have to be more clear and strict in their management and they have to make a lot more decisions. It seems to be a linkage between to what extent Swedish mangers have to adapt their management style to the local culture and what kind of management position they have.

Prekės ženklo vertės vartotojui kūrimo procesas tarptautinėje terpėje yra sudėtingas, tačiau šiuo atveju svarbiausia įvertinti egzistuojančius kultūrinius skirtumus. Literatūroje pasigendama nuoseklaus teorinio kultūrinių veiksnių įtakos prekės ženklo vertės vartotojui kūrime, pagrindimo. Vartojimo kultūriniai ypatumai skatina ieškoti naujų metodų, skirtų vartotojų prioritetams tirti. Dėl to ne visuomet prekės ženklo vertė vartotojui suvokiama taip, kaip tikisi ją kuriantys marketingo specialsitai. Darbo tikslas – atlikus teorines prekės ženklo vertės vartotojui tarpkultūriniu aspektu studijas, parengti kultūros ir prekės ženklo vertės dimensijų sąsajų modelį bei patikrinti jį empiriškai. Darbo tikslui pasiekti keliami uždaviniai: 1.Išanalizuoti prekės ženklo vertės vartotojui tarpkultūriniu aspektu problematikos teorinį reikšmingumą. 2.Pateikti prekės ženklo vertės vartotojui sampratą ir jos dedamąsias. 3.Identifikuoti tarptautinio prekės ženklo vertę lemiančius veiksnius. 4.Aptarti šalių kultūrų svarbą prekės ženklo vertei vartotojui. 5.Sukurti kultūros ir prekės ženklo vertės dimensijų sąsajų modelį. 6.Atlikti empirinį tyrimą pagal teorinėje dalyje parengtą modelį. Darbo rezultatai: -Teoriniu požiūriu išanalizuota ir susisteminta mokslinė literatūra apie prekės ženklo vertę vartotojui ir jos dedamąsias, prekės ženklo vertės kūrimo ypatumus tarptautiniu mastu, kultūrinių veiksnių įtaką prekės ženklo vertei vartotojui, apibrėžiama šalių kultūrų bei kultūrinių vertybių svarba... [toliau žr. visą tekstą] / This master work examines consumer – based brand equity in cross – cultural aspect. Objective of master’s work is to execute theoretical studies of consumer – based brand equity in cross – cultural aspect and to check these studies empirically. The master work consist of three main parts. The first part of the master work includes theoretical analysis of a brand, consumer – based brand equity, the main factors of international branding and branding in different cultures, cultural differences and models of cultural dimensions. The second part of the master work includes theoretical approach of cross-cultural factors, which influence consumer - based brand equity and, according to empirical studies, conducted on consumer – based brand equity and cultural values, constructed theoretical brand value and culture chain based model. The third part of the master work consists of methodical rules and the empirical research, the purpose, task and the suggestions of the research; result analysis of the qualitative and quantitative data results; generalization of the research results, giving suggestions and recommendation. This master work presents theoretical and empirical researches results and recommendations. There are used 11 tables, 37 pictures and 5 additions in order to illustrate the theoretical and empirical results in master work. There are used 75 sources of scientific literature in Lithuanian and English in master work.

The emergence of the Internet in business as a marketing tool and as a communication medium is one of the existing challenges for the banking industry. Because of this evolution, the banking industry has adopted Internet banking both for financial transactions and for the provision of information about products and services. Based on the ideas mentioned, this study aimed to examine the factors which may affect the intention to use Internet banking in the Kingdom of Bahrain with the following research objectives to be achieved: first, to identify the factors which affect the intention to use and adopt Internet banking in the Kingdom of Bahrain; second, to develop a model based on the identified factors that affect the intention to use Internet banking in the Kingdom of Bahrain; and third, to test the reliability and validity of the proposed model and find its implications on the intention to use and adopt Internet banking. In this study, five variables were initially chosen, namely, perceived privacy protection, perceived security protection, perceived trust, perceived information quality and perceived risks/benefits that may affect the intention to use Internet banking. Besides the five variables, two more variables were included: cultural dimension and biometric technology to measure a significant relationship with any of the five variables that might affect the intention of bank customers to use Internet banking in Bahrain. As a quantitative method of research, the study focused on assessing the co-variation among naturally occurring variables with the goal of identifying predictive relationships by using correlations or more sophisticated statistical techniques. In analysing the data, the descriptive statistics were used. In addition, construct reliability and discriminant validity tests were conducted and structural equation modelling were used to test the research model and verify the hypotheses. The cultural context has rarely been commented on in previous research, but as a result of taking this factor into account in addition to the more technical issues, a number of practical implications became evident for banking in Bahrain that may have applicability elsewhere in the Arab world. These include both a focus on relationship management as well as the need for additional levels of security through biometric fingerprinting to be implemented by banks wishing to increase the adoption of Internet banking amongst existing customers. These strategies also have potential to attract new market segments.

Culture plays a key role in international business. This work-based thesis undertakes a case-study research of an information management software introduction process from Sweden to China. To design interview questions, the author used Prof. Hofstede’s cultural dimensions as the base theory and reviewed a number of literatures which apply this theory in the IT area. After interviews with both Swedish and Chinese sites, the results were analyzed with the theoretical data to examine how cultural differences influence people in a software introduction process. The author also applied software culturalization from Marble and Lu. Compared to the author’s own experiences and interview data, a recommendation list is stated as a guide of how to succeed in software introduction under different cultural backgrounds.

The objective of this thesis is to identify Japanese cultural standards from the Czech perspective. These cultural standards enable us to disclose and understand the specific features of Japanese people, their norms and ways of thinking, feeling and acting. In today's context of globalization and the rising importance of international cooperation, the knowledge of Japanese cultural standards is essential for successful communication with Japanese partners. This thesis is divided into three parts. The first one is a theoretical introduction to the issue of culture in general, as well as culture describing methods - cultural dimensions and cultural standards. The second part of this thesis deals with Japanese culture, its characteristic features and specifics of Japanese mentality. The closing part, which is based on empirical research, puts objective on defining Japanese cultural standards from the Czech perspective, as well as identifying the main cultural differences between these two nations.

Purpose of my thesis is explication of notion corporate culture. Theoretical part is focused on culture in general and on various aspects of corporate culture. Practical part is concentred on corporate culture of unnamed American company and Swiss company Nestle and reader can find there also comparison of corporate culture of both companies.

This thesis deals with relationships of culture and media which are used by people of definite culture. In the research there is the most widespread media of present. It includes newspaper, radio, television and internet. The culture is assessed from the viewpoint of Hofstede's cultural dimensions theory. In this theory there are five dimensions which are Power distance, Individualism, Uncertainty avoidance, Masculinity, and Long Term Orientation. The methods, which were used for results, were chi-square and Pearson's adjusted residuals. The researched dates of quanti-tative research originate in Mindreader project of the company Mindshare which was taking place in year 2012.

This thesis is focused on cultural differences and their influence on the usage of marketing tools of specific companies in various markets. The thesis evaluates the effect of the cultural environment on companies' communications with consumers. There are analyzed American, Indian and Chinese websites of cosmetics company L'Oréal and websites of selected brands of consumer cosmetics that come under L'Oréal. In the second part the German, Indian and Chinese catalogues of cosmetics company Oriflame are analyzed. Analysis of selected marketing tools of both companies is mainly based on findings of Geert Hofstede and the studies that follow-up his work and also on findings of Edward. T. Hall. The analysis revealed that both companies have shortages in the adaptation of usage of marketing tools in different cultural environment. Therefore, a proposal of conception that could help to eliminate the shortages and provide a better adaptation of marketing tools in different cultural environment was recommended.

This thesis describes cooperation of one specific international team, with emphasis on different cultural backgrounds of individual members. The aim of this work is to analyze mutual communication, conflict resolutions and cooperation of a particular team composed of members of the Slovak, Czech and South African nationality. Then suggest improvements in their cooperation. The aim of the work is also to compare personal cultural preferences of individual members with Hofstede's dimensions characterizing national culture of countries they represent. The practical part consists of questionning specific team of international IT Company, operating in Slovakia, Košice. Used research method was questionnare consisting of closed as well as opened questions. The results of the research are specific recommendations for improving the cooperation of the team.

The theoretical part introduces the most important theories of cultural dimensions. Namely Schwartz's, Hofstede's and Trompenaars's cultural dimensions. Significant for this work is the GLOBE study, which became the basis for the subsequent analysis of secondary data. The goal is to determine the differences in the use of mobile technology between cultural clusters according GLOBE study and also (not) reject the hypothesis of conformity use of mobile technology for selected purposes. Among the selected purposes belongs micro-blogging, social networking, online dating services, maintaining or publishing on your own site /blog and post comments, reviews or ratings.