Thesis (M.F.A.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 64-65).

Made available in DSpace on 2014-06-11T19:31:32Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-08-04Bitstream added on 2014-06-13T21:02:41Z : No. of bitstreams: 1 almeida_cpd_dr_arafcl.pdf: 1282340 bytes, checksum: e1a173232230e9dc80a05cad12430dc9 (MD5) / As organizações não-governamentais explodem em número e influência no Brasil a partir da década de noventa do século XX, como conseqüência dos princípios neoliberais de desresponsabilização do Estado e sua configuração enquanto Estado Mínimo. Paralelamente a isso, o processo de redemocratização favorece o fortalecimento da sociedade civil e de seus intelectuais. Considerada a educação requisito indispensável à emancipação humana, opta-se por um olhar sobre duas ONGs brasileiras voltadas à educação neste início de século XXI. Através de pesquisa participante, os profissionais de educação das ONGs pesquisadas, EMCANTAR e Ação Educativa têm seu trabalho educativo conhecido a fundo e descrito em detalhes. As características de sua atuação, principais projetos, resultados, perspectivas, assim como questões de financiamento, relações com o Estado, dentre outros aspectos são estudados e analisados. Com o aporte teórico no conceito de intelectual de Gramsci, indaga-se: são os profissionais de educação das ONGs uma nova categoria intelectual? Privilegiada a visão dialética, possibilidades e problemas do trabalho desses profissionais são apontados. As contradições do real permitem encontrar nas ONGs, cuja origem está diretamente relacionada ao momento de recrudescimento do capitalismo financeiro e da diminuição estatal em investimentos sociais, caminhos para a promoção da democracia, da justiça social, da cidadania. Finaliza-se, porém, com a sustentação da dúvida. Problematizados aspectos como relações trabalhistas, se há encontros ou confrontos com a educação escolar, se são intelectuais orgânicos da transformação ou não, dentre outros, conclui-se com a reafirmação do novo: somente com a articulação das variáveis comunidade científica - tempo pode-se dar uma resposta definitiva à questão proposta. / From the nineties of the 20th century on, occurs in Brazil an explosion of nongovernmental organizations in number and influence, as a consequence of new liberalism principles of a non- responsible State and shaped at Minimum Standards. At the same time, the democratic force process supports the civil society and its intellectuals strengthen. Considered education as an indispensable require to human emancipation, two non-governmental organizations dedicated to the education cause are studied. Following the participative survey method, the educational work done by the educational professionals of the NGOs examined, EMCANTAR e Ação Educativa, it is deeply known and detailed described. Its characteristics, the main projects, results, perspectives, as well as financial problems, relationship with the State, and other aspects are studied and analyzed. The theoretical reference is the concept of organic intellectual of Gramsci. Based on it, it is asked: are the NGO educational professionals a new intellectual category? Through dialectic logic, possibilities and problems of these professionals’ work are pointed. The contradictions of the real let us find in the NGO, whose origin is directly concerned to the financial capitalism recrudescence moment and the state diminution in social investments, possibilities to the democracy, social justice and citizenship promotion. It is concluded with the doubt’s maintenance. After thinking about working relations, if there are harmony or confront with school’s education, if they are organic intellectuals of transformation or not, among others, the final conclusion it is to reaffirm the new: only the articulation of the two categories – scientific community and time - it can be given a definitive answer to the given question.

Orientador: Dulce Consuelo Andreatta Whitaker / Banca: Doris Aciolly e Silva / Banca: Maria Clara Di Pierro / Banca: João Augusto Gentilini / Banca: Ângela Viana Machado Fernandes / Resumo: As organizações não-governamentais explodem em número e influência no Brasil a partir da década de noventa do século XX, como conseqüência dos princípios neoliberais de desresponsabilização do Estado e sua configuração enquanto Estado Mínimo. Paralelamente a isso, o processo de redemocratização favorece o fortalecimento da sociedade civil e de seus intelectuais. Considerada a educação requisito indispensável à emancipação humana, opta-se por um olhar sobre duas ONGs brasileiras voltadas à educação neste início de século XXI. Através de pesquisa participante, os profissionais de educação das ONGs pesquisadas, EMCANTAR e Ação Educativa têm seu trabalho educativo conhecido a fundo e descrito em detalhes. As características de sua atuação, principais projetos, resultados, perspectivas, assim como questões de financiamento, relações com o Estado, dentre outros aspectos são estudados e analisados. Com o aporte teórico no conceito de intelectual de Gramsci, indaga-se: são os profissionais de educação das ONGs uma nova categoria intelectual? Privilegiada a visão dialética, possibilidades e problemas do trabalho desses profissionais são apontados. As contradições do real permitem encontrar nas ONGs, cuja origem está diretamente relacionada ao momento de recrudescimento do capitalismo financeiro e da diminuição estatal em investimentos sociais, caminhos para a promoção da democracia, da justiça social, da cidadania. Finaliza-se, porém, com a sustentação da dúvida. Problematizados aspectos como relações trabalhistas, se há encontros ou confrontos com a educação escolar, se são intelectuais orgânicos da transformação ou não, dentre outros, conclui-se com a reafirmação do novo: somente com a articulação das variáveis comunidade científica - tempo pode-se dar uma resposta definitiva à questão proposta. / Abstract: From the nineties of the 20th century on, occurs in Brazil an explosion of nongovernmental organizations in number and influence, as a consequence of new liberalism principles of a non- responsible State and shaped at Minimum Standards. At the same time, the democratic force process supports the civil society and its intellectuals strengthen. Considered education as an indispensable require to human emancipation, two non-governmental organizations dedicated to the education cause are studied. Following the participative survey method, the educational work done by the educational professionals of the NGOs examined, EMCANTAR e Ação Educativa, it is deeply known and detailed described. Its characteristics, the main projects, results, perspectives, as well as financial problems, relationship with the State, and other aspects are studied and analyzed. The theoretical reference is the concept of organic intellectual of Gramsci. Based on it, it is asked: are the NGO educational professionals a new intellectual category? Through dialectic logic, possibilities and problems of these professionals' work are pointed. The contradictions of the real let us find in the NGO, whose origin is directly concerned to the financial capitalism recrudescence moment and the state diminution in social investments, possibilities to the democracy, social justice and citizenship promotion. It is concluded with the doubt's maintenance. After thinking about working relations, if there are harmony or confront with school's education, if they are organic intellectuals of transformation or not, among others, the final conclusion it is to reaffirm the new: only the articulation of the two categories - scientific community and time - it can be given a definitive answer to the given question. / Doutor

The thesis presents rich empirical analysis of the role of public relations in facilitating participation in social change in the Arab Gulf. The focus is on what public communication approaches are used and how they are regarded from the perspectives of the key social actors. It presents an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: Ghiras, the national drugs prevention programme in Kuwait, and Be Free, the voluntary anti-child abuse programme in Bahrain. This thesis relates the practice of public communication in the Arab Gulf society to Arabic culture and ethics. The thesis uses a qualitative constructivist paradigm to “re-construct” the multiple realities initially constructed by social actors in the cases to provide original insights on the role of public communication and public relations in social change in the Arab Gulf. It presents a new perspective of 'social change' in the two cases that is tied to Islamic ethics. Besides, it re-constructs original Arabic-oriented understanding of 'relational' and 'persuasion' approaches, which differs from the Western paradigm. One of the key contributions of the thesis is its adaptation of relevant Western communication models to the empirical Arab Gulf cases to identify some of the crucial factors of the practice and role of public communication in the Arab Gulf. The unique contribution of this thesis is that it develops a greater understanding of alternative cultural context that might contribute to the adaptations of existing theory and therefore a first step towards new models. It introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The thesis generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation.