This master thesis deals with management request towards informatics department within front company that provides wide range of financial services. Demand refers to client contact data, particularly correspondence addresses and calls for possibility to mass change such records. There are several relatively separated tasks which need to be discussed in order to fulfill the request. First part introduces the company and analyze current situation. Then continue by describing correspondence addresses issue and supports with reasons for the inevitable change. Company's information system architecture is outlined with emphasis on central database that is being formed. This part also further describes options how data can be stored. Middle part contains reason--based choice where correspondence records should be maintained in company's data architecture. Implementation plan with chosen storage pattern is formed here and connected changes in system are highlighted. As a last processes connected to correspondence addresses mass modification are described and drawn with selected notation. After that user graphic interface is designed as a place where the self request will be served.

In today's fiercely competitive environment, not only in the tourism sector, we see a rise in the need to identify the weak and strong sides of the performance of the entire branch network of a travel agency, as well as of its components, the particular branches. This problem can be approached using the process of benchmarking. This method is currently widely used to compare the similarly behaving systems and processes in all areas of human activity. Data envelopment analysis models can be used as one of the methods of benchmarking. This thesis deals first with the theoretical description of the basic models of data envelopment analysis. It then moves on to concentrate on the description of the network-based models, which are then used in the practical part of the thesis. In this last part, it compares selected travel agency branches and identifies the deficiencies in particular areas of their performance.

This Diploma work is focused on evaluation options of quality of inquirer work in marketing research. Assigned task was founding proper indicators, which will help the agencies to assess if and how much the inquirers fulfill the requirements laid on them. First part contains the description of known standards and biases, which occur during marketing research. Bias indicators, which were the main goal to identify and formalize, are described in the second part. These indicators can serve as a guide to expose low quality inquirers. The constituent part of this work is an example of data analysis of real project, where the construction of some of these indicators has been described. This analysis confirmed the assumption that the data analysis should be inseparable part of every marketing research project, because low quality and cheating inquirers can be exposed on its base. Results presentation and suggestions for better checking of the data obtained by the inquirers in the field can help agencies to obtain more quality data and therefore make better and more trustable conclusions of market research projects.

This work focuses on issues of Intrastat and its main goal is to describe the collection and processing of data, sending statistical reports customs administration and the subsequent identification of the most common mistakes and problems. The thesis is indirectly divided into theoretical and practical part. In the theoretical section are described the concepts related to the international movement of goods and Intrastat. Component of practical part is also the methodology of work, which includes research question and ways of getting information. It is about a qualitative research, precisely observations, analysis of documents and interviews in several companies in the Pilsen Region. The resulting data were processed and the result is a description of the most common problems. The thesis includes proposals for solutions to eliminate these fauls.

The diploma thesis deals with three aspects of operational part of CRM -- sales force automation, telephone sales (contact centers) and e-business. The thesis studies the influence of these three aspects on the firm's productivity. The diploma thesis links to the company Plzensky Prazdroj a.s., which provided the data. Practical contribution of the thesis is an evaluation of current business model of Plzensky Prazdroj and a proposal of a new e-business strategy for this company.

This thesis deals with the issue of data mining technology within interative bargaining in retail with closer focus on the implementation of data models and related rules, which support interactive haggling with the customer. The aim of the thesis is to prepare proposals for data models, calculations and rules that are involved in the haggling process with the customer. Prepared outputs are used in the demo application "Bargaining" and its application is showcased on the demonstrated examples. The work is divided into two main areas -- the theoretical definition of work and the analytical processing. The theory part includes available research work (resources), which will be used to characterise various thematic areas of the work - Customer Intelligence, Customer Lifetime Value, Data mining, Interactive marketing, negotiation techniques and Setting prices. Analytical processing is focused on the practical use of the acquired knowledge. It iis the calculation of selected values, their processing and application within the Bargaining process with the customer. In conclusion, all the results, reaching the goals and the recommendations for the development or modification of the solution, will be assessed. The anticipated benefit of the application is its use in the negotiation between the trader and the customer, without dropping the agreed sales price during realised business below the expenditure costs. It is about ensuring the interaction, where the customer is allowed to negotiate the price of goods but the trader ensures that the price will not result in a loss. The benefit of the solution is the support of the customer satisfaction with regards to the financial interests of the detail industry.

The Master's Thesis deals with the possibility of using graphic design (data visualisation) in the presentation of outcomes of the cultural statistics. The aim of the paper is to propose a new form of the presentation of the data o help better understanding. The first part of the thesis is devoted to the definition of the terms used further in the document, particularly the definition of the categories of information design, its historical development, and its social and psychological justification. In the second part my work firstly the current form of the outcomes is assessed and then the new form based on data visualisation is suggested.

This diploma thesis examines applications of datamining methods to open data. It is realized by solving analytical questions using the LISp-Miner system. Analytical questions are examined in data from The Czech Trade Inspection Authority from the perspective of the data owner. Procedure used to solve analytical questions is 4ft-Miner. There are presented and resolved four analytical questions, which are the results of the work. Work includes a detailed description of the transformation of the relational database into a format suitable for data mining. A detailed description of the data is also included. The theoretical part deals with the GUHA method and CRISP-DM methodology.

This Diploma thesis focuses on a comparison of selected commercial reporting BI platforms. The goals of the thesis are to create pilot dashboards based on three Business Intelligence tools, compare these tools among themselves and select the most optimal one for creating dashboards. The theoretical part describes the problematics of Business Intelligence, its principles and components. These are divided into several layers such as production systems, transformation and data layers, data analysis and presentation layer. The performance dashboard are then described and an indepth analysis of the commercial tools market has been performed. In the practical part pilot dashboards are created based on retail chains data in three selected Business Intelligence tools Power BI, QlikView and Tableau. These are then compared and based on a multi-criteria analysis the optimal tool for creating dashboards is selected and recommended. The evaluation criteria, their weights using Fuller´s method and the final evaluation based on the Weighted Sum Approach are set in the analysis. The Diploma thesis is set up for a project of the Competency center Retail Analytics and for the professional community. It shall be used as one of the sources in the selection of BI reporting platform.

The main subject of this thesis is the security of Android platform mobile devices. The goal of the thesis is to design and develop an application that will check given devices from the security point of view and to check the security of applications developed as the subject of theses created in the last few years at the University of Economics. In the first part of thesis there is an analysis of ways to secure the Android platform devices and applications and ways to attack them. Both the offline and the client/server architecture applications are also taken into consideration. The next part includes a security analysis of the selected application based on the beforehand determined criteria. An analysis and development of the application designated to examine the security of the given device is next. The outcome of the thesis is an easy to use application that can be launched on the mobile devices running Android 2.2 Froyo and higher.